Radar Blog

Radar Blog

Radar in general

Radar is Parasol Island's in-house brand for innovation content and trending topics. Radar Content covers the major markets of Parasol Island's core customer segments but also Parasol's own disciplines – from advertising and communication to film and social media.

Radar has manifested itself in the regularly published print titles since 2018. Since 2021 digitally at https://parasol-island.com/radar/. It will also be displayed on the airboards as soon as the offices open up again after Home Office phase in 2020/2021.

Radar topics are not only generated by the editorial team's research for the print titles, but also from our everyday work on the island and the internal newsletters.

The PSL innovation brand Radar is to be presented on more different platforms later - this can include workshops and go live events.

Radar Blog Format Guide

for general text style see: https://wiki.parasol-island.com/Corporate_Language_Guide_English

All Articles

Headlines

1. Descriptive and accessible to Non-native Speakers,
2. it’s also nice to add a market segment (like Beauty, Retail) if possible.

Release Dates

Please always use the first (if print) release date.

Image Credits

1. please add credits for all photos in the article here
2. please add “Photos:” before the credit

Interview Articles

Overview Page

• Trending

add a trending topic due to the content direction

• Excerpt

Please rewrite 3 sentences and include the name of interviewee (in the first sentence) and company and add the main topics of the talk (from introduction).

Article Page

1. Text: Please start with (Print) bio in bold and add (Print) introduction also in bold.
2. Photo: ALWAYS add 1 photo of the person (it could be the same as featured photo) to the article. Please try to add 1-2 more photos
3. Starter Photo: Please add caption: Interviewee Name, Position, Company