Radar Blog
Intro: Radar – Parasol's innovation content hub
[edit]Radar is Parasol Island's in-house brand for innovation content and trending topics. Radar Content covers the major markets of Parasol Island's core customer segments but also Parasol's own disciplines – from advertising and communication to film and social media.
Radar has manifested itself in the regularly published print titles since 2018. Since 2021 digitally at https://parasol-island.com/radar/. It will also be displayed on the airboards as soon as the offices open up again after Home Office phase in 2020/2021.
Radar topics are not only generated by the editorial team's research for the print titles, but also from our everyday work on the island and the internal newsletters.
The PSL innovation brand Radar is to be presented on more different platforms later - this can include workshops and go live events.
Radar Blog
[edit]For general text style see our Corporate Language Guide English.
All Articles
[edit]Headlines
[edit]- Descriptive and accessible to Non-native Speakers,
- Add a market segment (like Beauty, Retail) if possible.
Release Dates
[edit]Please always use the first (if print) release date.
Image Credits
[edit]- Please add credits for all photos in the article here
- Please add “Photos:” before the credit
Readability
[edit]- Keep it short: Not more than 25% of all sentences should contain more than 20 words. Try to shorten the sentences.
- Keep it easy: Use less difficult words to improve readability.
- Add paragraphs: Text sections should not be longer than 300 words. Add subheadings to improve readability.
- Add variety: Use transition words and avoid repetition. Use different beginnings to consecutive sentences.
- Use the active voice: No more than 10% of your text should contain passive voice.
SEO Analysis
[edit]- Keyphrase length: Set a focus keyphrase for the page in order to calculate your SEO score.
- Image Keyphrase: Add alt attributes to images that reflect the topic of your text. Add your keyphrase or synonyms to the alt tags of relevant images.
- Meta description length: The meta description should be between 120 and 156 characters. Use the space!
- Text length: The text must contain a minimum of 300 words.
- Images: Photos and illustrations make your blog post more appealing and help you get the message across. Especially when you share your post on social media, a fitting image could increase your exposure enormously.
- SEO title width: Instead of a character count, Google has a fixed width of 600px for titles. Titles wider than 600 px will be cut off visually by Google, but also try to avoid wasting space by making the title too short. Use wordpress' snippet preview: The green line underneath the SEO title turns red when your title is too long, or too short. Optional: For the best results, you should try to add your keyphrase at the beginning of the SEO title.
- Optional: Outbound links: Add external links to your page to improve your SEO score.
- Optional: Internal links: Optional: Add internal links to your page to improve your SEO score.
Interview Articles
[edit]Overview Page
[edit]- Trending: Add a trending topic due to the content direction
- Excerpt: Please rewrite 3 sentences and include the name of interviewee (in the first sentence) and company and add the main topics of the talk (from introduction).
Article Page
[edit]- Text: Please start with (Print) bio in bold and add (Print) introduction also in bold.
- Photo: ALWAYS add 1 photo of the person (it could be the same as featured photo) to the article. Please try to add 1-2 more photos
- Starter Photo: Please add caption: Interviewee Name, Position, Company