Japan Tobacco International Germany GmbH (JTI) GTM, GA, Kampagnen Tracking

Triggers

{}

Bsp. UX - Event - Kalender

Abkürzungen UX : User Experience

XX: ...

Tags

{TagName} - {type} - {purpose} - {interaction} - {path} - {path}

UA - Event - UX - Click - Event - Kalender

Abkürzungen UA : Universal Analytics

Event Tracking

Category

• Interface Analytics

Action

• Click

GA E-Mail-Tracking

https://ganzgenau.com?utm_campaign={campaign_name}&utm_medium={medium_name}&utm_source={source_name}&utm_term={click_contect}&utm_content={content_area}

utm_campaign

• campaign_name (e.g. JTI19_INT23_coachella_ticket_raffle)
• login_email_not_registered_email
• login_password_wrong_email
• registration_doi_confirmation_email
• registration_doi_email
• reset_password_confirmation_email
• reset_password_email
• subscribe_newsletter_confirmation_email

utm_medium

• email

utm_source

• individual
• subscriber_list_name (e.g. for All_Subscribers)

utm_term

• cta (e.g. for Buttons)
• img
• txt

utm_content

• header
• content_atf (Every Content above the fold, e.g. in your smartphone or gmail)
• content_btf (Every Content below the fold)
• footer