FC Gelsenkirchen-Schalke 04 e.V. (FCS04) GTM, GA, Kampagnen Tracking
DRAFT
GTM Naming convention
[edit]Variables
[edit]{Category} - {Name} - {owner} - {name} - (...)
Bsp.
UTIL - GA - schalke04.de – UA-106790691-2 DLV - GA - schalke04.de – isAge
Triggers
[edit]{}
Bsp.
UX - Home - Matchcenter - Startseite - Direktpass - Click
Abkürzungen
[edit]UX : User Experience
XX: ...
Tags
[edit]{TagName} - {type} - {purpose} - {interaction} - {path} - {path}
UA - Event - UX - Click - Home - Stage - Slider - SlideForwardBackward UA - Event - UX - Click - Home - Direktpass - Matchcenter
Abkürzungen
[edit]UA : Universal Analytics
Event Tracking
[edit]Category
- Interface Analytics
Action
- Click
Label
[edit]{DomClass}//{DomClass}///{DomElement}////identifier
Bsp.
//site-stage//stage-container//stage-slider///button////ForwardBackward //site-main//main-content//module-direktpaesse///a////Matchcenter