Tracking

Tracking & Analyzing: Interactive

E-Mail

When we send out e-mails, like every other channel, we want to track the performance of that e-mail:

• How many recipients were there?
• How many did received the e-mail?
• How many did open the e-mail?
• How many hard bounces did we have?
• How many soft bounces did we have?

This results in a Table with following attributes:

• Date
• Year
• HOTY
• Month
• Day
• Content Group
• Content Source
• Campaign Medium
• Campaign Name
• Campaign Content
• Subject
• Sent
• Delivered
• Delivered Rate (calc)
• Failure Rate (calc)
• Bounce (Hard)
• Blocked Rate
• Bounce (Soft)
• Bounced Rate
• Openers (Total)
• Total Open Rate (calc)
• Openers (Unique)
• * Clicked
• Click Rate (calc)
• Unique Clicked
• Unique Click Rate (calc)
• Click-to-Open-Rate (calc)
• Unsubscribed
• Unsubscribed Rate (calc)
• Spam (Beschwerden)
• Spam Rate

Every URL inserted into an e-mail needs to be build with the https://ga-dev-tools.appspot.com/campaign-url-builder/

How is responsible for what?

- URL Builder = PM - Data maintenance = PM

What mailing tools are we using?

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