Radar
Radar is a new acquisition tool in the format of a newspaper. Radar is our own business-bulletin for interesting contacts and clients in Parasol Island’s key industries Automotive, Beauty, Fashion and Food.
What is the format?
It is a bilingual newspaper. It was entirely developed in-house, beautifully designed and printed in the down-to-earth tabloid format.
What is the theme?
There will be different issues for Automotive, Beauty, Fashion und Food. We started with an issue for Beauty, but we will offer to you and your contacts very soon issues for the other fields.
What is the content about?
In each issue we present an interesting personality from the industry with an exclusive interview. We have additional articles on trends and innovation in marketing, retail, technology and products within that specific industry.
Is Parasol Island heading to publishing business ?
No. The goal with Radar is to show existing and potential clients that we at Parasol Island know our key markets and have insights on trends and innovations. Radar is the perfect tool to keep and get in touch with current and future clients! Each Parasol should use Radar actively for individual acquisitions in the fields mentioned above.
Where can I see Radar and how does it get to my clients?
From June 10, 2017 the first edition, Radar Beauty, will be available by request at the front desks in Berlin and Düsseldorf.
If you have interesting clients in the field of Beauty send them the first issue. Feel free to mail Radar individually to your contacts. We have prepared a text template for your cover note on Parasol Island paper. .
Who do I contact if I find interesting content for future Radar issues or have ideas for further improvements?
We are happy to consider your comments – don’t hesitate to get in touch with us communications@parasol-island.com
Error creating thumbnail: File missing
Die Auswahl der Empfänger, die Vorbereitung der Adressdatenbank, sowie die Vorbereitung der Anschreiben wird von Anne Leidenroth durchgeführt . In jedem Falle findet dann das Eintüten der Anschreiben mitsamt der neuen Radar durch das Office Management in Düsseldorf statt. (evtl. Azubi je nach Verfügbarkeit miteinbeziehen). Ebenso kümmert sich das OM um die Einlieferung der Sendungen bei der Post. Briefmarken bestand bevor kontrollieren, es wird benötigt ca. 600 x 1,55 Briefmarken. Ausserdem obliegt dem OM die Porto-Optimierung im Sinne Presse-Post, Post-Vertriebsstück, etc.