Radar
Radar is a new acquisition tool in the format of a newspaper. Radar is our own business-bulletin for interesting contacts and clients in Parasol Island’s key industries Automotive, Beauty, Fashion and Food.
What is the format?
It is a bilingual newspaper. It was entirely developed in-house, beautifully designed and printed in the down-to-earth tabloid format.
What is the theme?
There will be different issues for Automotive, Beauty, Fashion und Food. We started with an issue for Beauty, but we will offer to you and your contacts very soon issues for the other fields.
What is the content about?
In each issue we present an interesting personality from the industry with an exclusive interview. We have additional articles on trends and innovation in marketing, retail, technology and products within that specific industry.
Is Parasol Island heading to publishing business ?
No. The goal with Radar is to show existing and potential clients that we at Parasol Island know our key markets and have insights on trends and innovations. Radar is the perfect tool to keep and get in touch with current and future clients! Each Parasol should use Radar actively for individual acquisitions in the fields mentioned above.
Where can I see Radar and how does it get to my clients?
From June 10, 2017 the first edition, Radar Beauty, will be available by request at the front desks in Berlin and Düsseldorf.
If you have interesting clients in the field of Beauty send them the first issue. Feel free to mail Radar individually to your contacts. We have prepared a text template for your cover note on Parasol Island paper. .
Who do I contact if I find interesting content for future Radar issues or have ideas for further improvements?
We are happy to consider your comments – don’t hesitate to get in touch with us communications@parasol-island.com
Versand von Radar
Der Versand von Radar wird umfassend im Sales Department vorbereitet. Die Auswhal der Empfänger, die Vorbereitung der Adressdatenbank, sowie die Vorbereitung der Anschreiben findet im Sales Department statt. Nach Abstimmung zwischen dem Sales Department und dem FrontDesk kann der Druck der Anschreiben je nach Kapazitäten in dem Einen oder dem Anderen Bereich vorgenommen werden. In jedem Falle findet dann das Eintüten der Anschreiben mitsamt der neuen Radar im FrontDesk Bereich statt( evt. Azubi je nach Verfügbarkeit miteinbeziehen). Ebenso kümmert sich das FrontDesk um die Einlieferung der Sendungen bei der Post. Briefmarken bestand bevor kontrollieren. Ausserdem obliegt dem FrontDesk die Portoptimierung im Sinne Pressepost, Postvertriebsstück, etc.