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==E-Mail== | ==E-Mail== | ||
When we send out e-mails, like every other channel, we want to track the performance of that e-mail: | ===When we send out e-mails, like every other channel, we want to track the performance of that e-mail:=== | ||
*How many recipients were there? | *How many recipients were there? | ||
| Line 10: | Line 10: | ||
*How many soft bounces did we have? | *How many soft bounces did we have? | ||
This results in a Table with following attributes: | ====This results in a Table with following attributes:==== | ||
*Date | *Date | ||
| Line 44: | Line 44: | ||
*Spam Rate | *Spam Rate | ||
====There is a Google Sheet Template to use to report:==== | |||
# Go to [http://Google%20Drive https://drive.google.com/] | |||
# Click on the [List-Item] "Shared drives" | |||
# Click on the [Folder] "/-Shared {Client-name}" of the relevant client | |||
# Click on the [Folder] "_DataReports" | |||
# Click on the [CTA] "New" | |||
# Hoover over the [Icon] "Arrow_right" on the [List-Item] "Google Sheets" | |||
# Click on the [List-Item] "From a template" | |||
# Scroll down until the [Anchor-Point] "Interactive" | |||
# Click on the [Template] "PSL_Data_Mailings" | |||
# Rename the template from "PSL_Data_Mailings" to "{Client-name}_Data_Mailings" | |||
Every URL inserted into an e-mail needs to be build with the [http://Google%20Campaign%20URL%20Builder https://ga-dev-tools.appspot.com/campaign-url-builder/] | Every URL inserted into an e-mail needs to be build with the [http://Google%20Campaign%20URL%20Builder https://ga-dev-tools.appspot.com/campaign-url-builder/] | ||
==How is responsible for what?== | ===How is responsible for what?=== | ||
{| class="wikitable" | {| class="wikitable" | ||
!Task | !Task | ||
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|} | |} | ||
==What mailing tools are we using?== | ===What mailing tools are we using?=== | ||
{| class="wikitable" | {| class="wikitable" | ||
Revision as of 17:33, 27 February 2020
Tracking & Analyzing: Interactive
When we send out e-mails, like every other channel, we want to track the performance of that e-mail:
- How many recipients were there?
- How many did received the e-mail?
- How many did open the e-mail?
- How many hard bounces did we have?
- How many soft bounces did we have?
This results in a Table with following attributes:
- Date
- Year
- HOTY
- Month
- Day
- Content Group
- Content Source
- Campaign Medium
- Campaign Name
- Campaign Content
- Subject
- Sent
- Delivered
- Delivered Rate (calc)
- Failure Rate (calc)
- Bounce (Hard)
- Blocked Rate
- Bounce (Soft)
- Bounced Rate
- Openers (Total)
- Total Open Rate (calc)
- Openers (Unique)
- * Clicked
- Click Rate (calc)
- Unique Clicked
- Unique Click Rate (calc)
- Click-to-Open-Rate (calc)
- Unsubscribed
- Unsubscribed Rate (calc)
- Spam (Beschwerden)
- Spam Rate
There is a Google Sheet Template to use to report:
- Go to https://drive.google.com/
- Click on the [List-Item] "Shared drives"
- Click on the [Folder] "/-Shared {Client-name}" of the relevant client
- Click on the [Folder] "_DataReports"
- Click on the [CTA] "New"
- Hoover over the [Icon] "Arrow_right" on the [List-Item] "Google Sheets"
- Click on the [List-Item] "From a template"
- Scroll down until the [Anchor-Point] "Interactive"
- Click on the [Template] "PSL_Data_Mailings"
- Rename the template from "PSL_Data_Mailings" to "{Client-name}_Data_Mailings"
Every URL inserted into an e-mail needs to be build with the https://ga-dev-tools.appspot.com/campaign-url-builder/
How is responsible for what?
| Task | Role | ||
|---|---|---|---|
| URL-Builder | PM | ||
| Data maintenance | PM |
What mailing tools are we using?
| Name | Link |
|---|---|
| sendinblue | https://app.sendinblue.com/account/login |
| Mailjet | https://app.mailjet.com/ |
| Hybris | Depends on client |