Internal Language: Difference between revisions
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=Parasol Island Language Style Guide= | =Parasol Island Language Style Guide= | ||
Target | <big>Target</big> | ||
From 01/2016 we switch to English as our first internal language. | From 01/2016 we switch to English as our first internal language. | ||
Revision as of 13:05, 15 January 2016
Parasol Island Language Style Guide
Target
From 01/2016 we switch to English as our first internal language.
Style
Do’s
- 70% of our collegues are non-native English speakers. Our language must be accessible
- Means: Language accessible to non-native English speakers; short sentences, toned-down tone
- Use a journalistic approach: cover the whys, the wheres, the hows. Relay the useful, relevant information succinctly
- If you talk about Parasol Island internally refer to first person plural: „we …“
- Use „Parasols“ to adress the staff in internal communications
Don’ts
- Advertising/marketing-style text: ‘an elegant oasis of calm’; ‘the last word in modern comfort’
- Filler, e.g. ‘this is a must-see for…’: Ask yourself if every sentence serves a purpose
- Superlatives (‘the best’, ‘the coolest’, ‘the freshest ingredients’ etc.)
- We are a team. Do not just mention names of single indivduals.