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When we send out e-mails, like every other channel, we want to track the performance of that e-mail: | When we send out e-mails, like every other channel, we want to track the performance of that e-mail: | ||
* How many recipients were there? | *How many recipients were there? | ||
* How many did received the e-mail? | *How many did received the e-mail? | ||
* How many did open the e-mail? | *How many did open the e-mail? | ||
* How many hard bounces did we have? | *How many hard bounces did we have? | ||
* How many soft bounces did we have? | *How many soft bounces did we have? | ||
This results in a Table with following attributes: | This results in a Table with following attributes: | ||
* Date | *Date | ||
* Year | *Year | ||
* HOTY | *HOTY | ||
* Month | *Month | ||
* Day | *Day | ||
* Content Group | *Content Group | ||
* Content Source | *Content Source | ||
* Campaign Medium | *Campaign Medium | ||
* Campaign Name | *Campaign Name | ||
* Campaign Content | *Campaign Content | ||
* Subject | *Subject | ||
* Sent | *Sent | ||
* Delivered | *Delivered | ||
* Delivered Rate (calc) | *Delivered Rate (calc) | ||
* Failure Rate (calc) | *Failure Rate (calc) | ||
* Bounce (Hard) | *Bounce (Hard) | ||
* Blocked Rate | *Blocked Rate | ||
* Bounce (Soft) | *Bounce (Soft) | ||
* Bounced Rate | *Bounced Rate | ||
* Openers (Total) | *Openers (Total) | ||
* Total Open Rate (calc) | *Total Open Rate (calc) | ||
* Openers (Unique) | *Openers (Unique) | ||
* * Clicked | *<nowiki>* Clicked</nowiki> | ||
* Click Rate (calc) | *Click Rate (calc) | ||
* Unique Clicked | *Unique Clicked | ||
* Unique Click Rate (calc) | *Unique Click Rate (calc) | ||
* Click-to-Open-Rate (calc) | *Click-to-Open-Rate (calc) | ||
* Unsubscribed | *Unsubscribed | ||
* Unsubscribed Rate (calc) | *Unsubscribed Rate (calc) | ||
* Spam (Beschwerden) | *Spam (Beschwerden) | ||
* Spam Rate | *Spam Rate | ||
Every URL inserted into an e-mail needs to be build with the [http://Google%20Campaign%20URL%20Builder https://ga-dev-tools.appspot.com/campaign-url-builder/] | Every URL inserted into an e-mail needs to be build with the [http://Google%20Campaign%20URL%20Builder https://ga-dev-tools.appspot.com/campaign-url-builder/] | ||
==How is responsible for what?== | ==How is responsible for what?== | ||
{| class="wikitable" | |||
- URL Builder | !Task | ||
- Data maintenance | !Role | ||
! | |||
! | |||
|- | |||
|URL-Builder | |||
|PM | |||
| | |||
| | |||
|- | |||
|Data maintenance | |||
|PM | |||
| | |||
| | |||
|} | |||
==What mailing tools are we using?== | ==What mailing tools are we using?== | ||
| Line 55: | Line 68: | ||
{| class="wikitable" | {| class="wikitable" | ||
|- | |- | ||
! | !Name!!Link | ||
|- | |- | ||
| | |sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki> | ||
|- | |- | ||
| | |Mailjet||<nowiki>https://app.mailjet.com/</nowiki> | ||
|- | |- | ||
| | |Hybris||Depends on client | ||
|} | |} | ||
Revision as of 17:20, 27 February 2020
Tracking & Analyzing: Interactive
When we send out e-mails, like every other channel, we want to track the performance of that e-mail:
- How many recipients were there?
- How many did received the e-mail?
- How many did open the e-mail?
- How many hard bounces did we have?
- How many soft bounces did we have?
This results in a Table with following attributes:
- Date
- Year
- HOTY
- Month
- Day
- Content Group
- Content Source
- Campaign Medium
- Campaign Name
- Campaign Content
- Subject
- Sent
- Delivered
- Delivered Rate (calc)
- Failure Rate (calc)
- Bounce (Hard)
- Blocked Rate
- Bounce (Soft)
- Bounced Rate
- Openers (Total)
- Total Open Rate (calc)
- Openers (Unique)
- * Clicked
- Click Rate (calc)
- Unique Clicked
- Unique Click Rate (calc)
- Click-to-Open-Rate (calc)
- Unsubscribed
- Unsubscribed Rate (calc)
- Spam (Beschwerden)
- Spam Rate
Every URL inserted into an e-mail needs to be build with the https://ga-dev-tools.appspot.com/campaign-url-builder/
How is responsible for what?
| Task | Role | ||
|---|---|---|---|
| URL-Builder | PM | ||
| Data maintenance | PM |
What mailing tools are we using?
| Name | Link |
|---|---|
| sendinblue | https://app.sendinblue.com/account/login |
| Mailjet | https://app.mailjet.com/ |
| Hybris | Depends on client |