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=Parasol Island Language Style Guide= | |||
<big>Target</big> | |||
From 01/2016 we switch to English as our first internal language | |||
==Style== | |||
Do’s<br /> | |||
* 70% of our collegues are non-native English speakers. Our language must be accessible | |||
*Means: Language accessible to non-native English speakers; short sentences, toned-down tone | |||
* Use a journalistic approach: cover the whys, the wheres, the hows. Relay the useful, relevant information succinctly | |||
* If you talk about Parasol Island internally refer to first person plural: „we …“ | |||
* Use „Parasols“ to adress the staff in internal communications | |||
Don’ts<br /> | |||
* Advertising/marketing-style text: ‘an elegant oasis of calm’; ‘the last word in modern comfort’ | |||
* Filler, e.g. ‘this is a must-see for…’: Ask yourself if every sentence serves a purpose | |||
* Superlatives (‘the best’, ‘the coolest’, ‘the freshest ingredients’ etc.) | |||
* We are a team. Do not just mention names of single indivduals. | |||
==Grammar & Form== | |||
* Spelling: Use British English spelling e.g. ‘colour’ not ‘color’, ‘customised’ not ‘customized’, ‘ageing’ not ‘aging’ | |||
* Punctuation: Final period: Omit final period in intro text, info text and photo captions. Include final punctuation if it is a question mark or exclamation mark, though… | |||
* Exclamation marks: avoid except in actual exclamations | |||
* En dash – the one on either side of this clause – to be used with spaces in body text, not hyphens (-) or em dashes (—) | |||
* Quotation marks: Single quotes always unless it’s a quote within a quote | |||
* Numbers: Write out numbers from one to ten. For larger numbers use digits, except when starting a sentence | |||
* Times: No periods, no spaces, colon e.g. 2pm, 3am, 12am, 12pm. For time ranges, use a hyphen and skip first ‘am’ or ‘pm’ unless it changes e.g. 3-6pm, but 10pm-1am | |||
* Measurements: No periods, no spaces, colon e.g. 2pm, 3am, 12am, 12pm. For time ranges, use a hyphen and skip first ‘am’ or ‘pm’ unless it changes e.g. 3-6pm, but 10pm-1am | |||
* Decade: Use full four-digit year, plus ‘s’ with no apostrophe e.g. 1960s | |||
* Books, films, etc.: Italicise book, film and album names and individual artworks. Song, poem, article and essay titles should be in single quotes | |||
Latest revision as of 09:00, 11 May 2021
Parasol Island Language Style Guide
[edit]Target
From 01/2016 we switch to English as our first internal language
Style
[edit]Do’s
- 70% of our collegues are non-native English speakers. Our language must be accessible
- Means: Language accessible to non-native English speakers; short sentences, toned-down tone
- Use a journalistic approach: cover the whys, the wheres, the hows. Relay the useful, relevant information succinctly
- If you talk about Parasol Island internally refer to first person plural: „we …“
- Use „Parasols“ to adress the staff in internal communications
Don’ts
- Advertising/marketing-style text: ‘an elegant oasis of calm’; ‘the last word in modern comfort’
- Filler, e.g. ‘this is a must-see for…’: Ask yourself if every sentence serves a purpose
- Superlatives (‘the best’, ‘the coolest’, ‘the freshest ingredients’ etc.)
- We are a team. Do not just mention names of single indivduals.
Grammar & Form
[edit]- Spelling: Use British English spelling e.g. ‘colour’ not ‘color’, ‘customised’ not ‘customized’, ‘ageing’ not ‘aging’
- Punctuation: Final period: Omit final period in intro text, info text and photo captions. Include final punctuation if it is a question mark or exclamation mark, though…
- Exclamation marks: avoid except in actual exclamations
- En dash – the one on either side of this clause – to be used with spaces in body text, not hyphens (-) or em dashes (—)
- Quotation marks: Single quotes always unless it’s a quote within a quote
- Numbers: Write out numbers from one to ten. For larger numbers use digits, except when starting a sentence
- Times: No periods, no spaces, colon e.g. 2pm, 3am, 12am, 12pm. For time ranges, use a hyphen and skip first ‘am’ or ‘pm’ unless it changes e.g. 3-6pm, but 10pm-1am
- Measurements: No periods, no spaces, colon e.g. 2pm, 3am, 12am, 12pm. For time ranges, use a hyphen and skip first ‘am’ or ‘pm’ unless it changes e.g. 3-6pm, but 10pm-1am
- Decade: Use full four-digit year, plus ‘s’ with no apostrophe e.g. 1960s
- Books, films, etc.: Italicise book, film and album names and individual artworks. Song, poem, article and essay titles should be in single quotes