Werbeanzeigenmanger - Revision history

Thomas Martin Schwarz at 18:46, 4 February 2020

2020-02-04T18:46:05Z

← Older revision		Revision as of 18:46, 4 February 2020
Line 2:		Line 2:
	Vorraussetzungen:		Vorraussetzungen:

	# Is the Facebook or Instagram page/business account added to the Parasol Island Superuser Page and Adaccount.		#Is the Facebook or Instagram page/business account added to the Parasol Island Superuser Page and Adaccount.
	# Are Facebook Pixel implemented?		#Are Facebook Pixel implemented?

			Implementing a Pixel:

			* Kaufen
			* Lead generieren
			* Registrierung abschließen
			* Zahlungsinformationen hinzufügen
			* In den Einkaufswagen
			* Zur Wunschliste hinzufügen
			* Kaufvorgang starten
			* Suche
			* Inhalt anzeigen

Thomas Martin Schwarz at 10:05, 4 February 2020

2020-02-04T10:05:58Z

← Older revision		Revision as of 10:05, 4 February 2020
Line 1:		Line 1:

			Vorraussetzungen:

			# Is the Facebook or Instagram page/business account added to the Parasol Island Superuser Page and Adaccount.
			# Are Facebook Pixel implemented?


	Werbeanzeige erstellen:		Werbeanzeige erstellen:

Thomas Martin Schwarz at 13:33, 31 January 2020

2020-01-31T13:33:53Z

@@ Line 297: / Line 297: @@
 '''Best Performer immer nach Relation Sortieren:'''
 {| class="wikitable"
 !Objective
 !Measured Activity
@@ Line 337: / Line 336: @@
 |Video-View-Rate (3s)
 |CPV (3s)
+|}
-Postings/Ads:[Objective]
+'''Postings/Ads Pivot Table:'''
+{| class="wikitable"
+!Row:Overview
-Row:
+!Row:Budget
+!Row:[Objective]
-# Channel
+!Values:[Brand Awareness]
-# Place
+!Values:[Interactions]
-# Content Group
+!Values:[Leads]
-# Ad
+!Values:[Likes]
-# Goal
+!Values:[Reach]
+!Values:[Traffic]
-Values:
+!Values:[Video Views]
+|-
-# Budget (sum)
+|Channel
-# Reach (sum)
+|Channel
-# Impressions (sum)
+|Channel
-# Anzeigen-ID (counta)
+|Budget (SUM)
-# Reach / Ad (calcalculated field= )
+|Budget (SUM)

Thomas Martin Schwarz at 11:51, 31 January 2020

2020-01-31T11:51:24Z

← Older revision		Revision as of 11:51, 31 January 2020
Line 337:		Line 337:
	\|Video-View-Rate (3s)		\|Video-View-Rate (3s)
	\|CPV (3s)		\|CPV (3s)
	~~\|}<br />'''~~Postings/Ads:[Objective]~~'''~~
			Postings/Ads:[Objective]


	Row:		Row:
Line 343:		Line 345:
	# Channel		# Channel
	# Place		# Place
	# Content ~~Format~~		# Content Group
	# Ad		# Ad
	# Goal		# Goal
Line 349:		Line 351:
	Values:		Values:

	~~<nowiki>~~#~~</nowiki> Ausgegebener Betrag~~		# Budget (sum)
	~~<br~~ />		# Reach (sum)
			# Impressions (sum)
			# Anzeigen-ID (counta)
			# Reach / Ad (calcalculated field= )

Thomas Martin Schwarz at 11:20, 31 January 2020

2020-01-31T11:20:08Z

← Older revision		Revision as of 11:20, 31 January 2020
Line 289:		Line 289:
	'''Objective:'''		'''Objective:'''

	# Budget [Objective] (SUM)		#Budget [Objective] (SUM)
	# Postings [Objective] (COUNTA)		#Postings [Objective] (COUNTA)
	# Measured Activity [Objective] (SUM)		#Measured Activity [Objective] (SUM)
	# Measured Activity [Objective] (SUM) / Postings [Objective] (COUNTA)		#Measured Activity [Objective] (SUM) / Postings [Objective] (COUNTA)
	# Cost per Measured Activity [Objective] = Budget [Objective] (SUM) / Measured Activity [Objective] (SUM)<br />		#Cost per Measured Activity [Objective] = Budget [Objective] (SUM) / Measured Activity [Objective] (SUM)<br />

	'''Best Performer immer nach Relation Sortieren:'''		'''Best Performer immer nach Relation Sortieren:'''
Line 337:		Line 337:
	\|Video-View-Rate (3s)		\|Video-View-Rate (3s)
	\|CPV (3s)		\|CPV (3s)
	\|}<br />		\|}<br />'''Postings/Ads:[Objective]'''

			Row:

			# Channel
			# Place
			# Content Format
			# Ad
			# Goal

			Values:

			<nowiki>#</nowiki> Ausgegebener Betrag
			<br />

10.21.221.19 at 13:34, 20 January 2020

2020-01-20T13:34:47Z

← Older revision		Revision as of 13:34, 20 January 2020
Line 218:		Line 218:

	'''Overview:'''		'''Overview:'''
			{\| class="wikitable"
			!Objective
			!Measured Activity
			\|-
			\|"Gefällt mir"-Angaben für eine Seite
			\|Likes/Follows
			\|-
			\|Interaktionen
			\|Engagement
			\|-
			\|Leadgenerierung
			\|Leads
			\|-
			\|Markenbekanntheit
			\|Geschätzte Steigerung der Werbeerinnerung (Personen)
			\|-
			\|Reichweite
			\|Reach
			\|-
			\|Traffic
			\|Website-Klicks, Interaktionen mit der App
			\|-
			\|Videoaufrufe
			\|Video Views (3s)
			\|}

	~~Balkendiagramme für jedes Objective, das~~		'''Budget:'''
	{\| class="wikitable"		{\| class="wikitable"
	\|+
	!Objective		!Objective
			!Budget
	!Measured Activity		!Measured Activity
			!Cost
	\|-		\|-
	\|"Gefällt mir"-Angaben für eine Seite		\|"Gefällt mir"-Angaben für eine Seite
			\|Budget ["Gefällt mir"-Angaben für eine Seite]
	\|Likes/Follows		\|Likes/Follows
			\|CPF (Cost per Follow)
	\|-		\|-
	\|Interaktionen		\|Interaktionen
			\|Budget [Interaktionen]
	\|Engagement		\|Engagement
			\|CPE (Cost per Engagement
	\|-		\|-
	\|Leadgenerierung		\|Leadgenerierung
			\|Budget [Leadgenerierung]
	\|Leads		\|Leads
			\|CPL (Cost per Lead)
	\|-		\|-
	\|Markenbekanntheit		\|Markenbekanntheit
			\|Budget [Markenbekanntheit]
	\|Geschätzte Steigerung der Werbeerinnerung (Personen)		\|Geschätzte Steigerung der Werbeerinnerung (Personen)
			\|Kosten pro geschätzter Steigerung der Werbeerinnerung (Person)
	\|-		\|-
	\|Reichweite		\|Reichweite
			\|Budget [Reichweite]
	\|Reach		\|Reach
			\|CP1KR and CPM (Cost per 1k Reach and Cost per Mill)
	\|-		\|-
	\|Traffic		\|Traffic
			\|Budget [Traffic]
	\|Website-Klicks, Interaktionen mit der App		\|Website-Klicks, Interaktionen mit der App
			\|CPC (Cost per Click)
	\|-		\|-
	\|Videoaufrufe		\|Videoaufrufe
			\|Budget [Videoaufrufe]
	\|Video Views (3s)		\|Video Views (3s)
			\|CPV (3s)
	\|}		\|}

			'''Objective:'''

			# Budget [Objective] (SUM)
			# Postings [Objective] (COUNTA)
			# Measured Activity [Objective] (SUM)
			# Measured Activity [Objective] (SUM) / Postings [Objective] (COUNTA)
			# Cost per Measured Activity [Objective] = Budget [Objective] (SUM) / Measured Activity [Objective] (SUM)<br />

	'''Best Performer immer nach Relation Sortieren:'''		'''Best Performer immer nach Relation Sortieren:'''
Line 290:		Line 336:
	\|Video Views (3s)		\|Video Views (3s)
	\|Video-View-Rate (3s)		\|Video-View-Rate (3s)
	\|		\|CPV (3s)
	\|}		\|}<br />

Thomas Martin Schwarz at 17:46, 17 January 2020

2020-01-17T17:46:40Z

@@ Line 9: / Line 9: @@
 {|
-! style="text-align:left;"| KPI
+! style="text-align:left;" |KPI
-! style="text-align:left;"| Objective
+! style="text-align:left;" |Objective
 |-
 |Impression & Reach
@@ Line 213: / Line 213: @@
 ###Engagement Rate (Summarize by: AVERAGE, Show as: Default)
 ###CTR (Link-Klickrate) (Summarize by: AVERAGE, Show as: Default)
-###CPM (Kosten pro 1.000 Impressionen) (Summarize by: AVERAGE, Show as: Default)
+###CPM (Kosten pro 1.000 Impressionen) (Summarize by: AVERAGE, Show as: Default

Thomas Martin Schwarz at 15:05, 16 January 2020

2020-01-16T15:05:32Z

@@ Line 1: / Line 1: @@
-<nowiki>{|</nowiki>
+Objective:
 ! style="text-align:left;"| KPI
-! Objective
+! style="text-align:left;"| Objective
 |-
 |Impression & Reach
@@ Line 37: / Line 22: @@
 |-
 |}

Thomas Martin Schwarz at 14:33, 16 January 2020

2020-01-16T14:33:25Z

@@ Line 1: / Line 1: @@
 <nowiki>{|</nowiki>
 ! style="text-align:left;"| KPI
 ! Objective
 |-
 |Impression & Reach
 |Reichweite, Markenbekanntheit
 |-
 |Engagement
 |Gefällt mir, Interaktion, Videoaufrufe
 |-
 |Lead
 |Leadgenerierung
 |-
 |}

Thomas Martin Schwarz at 14:32, 16 January 2020

2020-01-16T14:32:58Z

← Older revision		Revision as of 14:32, 16 January 2020
Line 9:		Line 9:
	\|Impression & Reach		\|Impression & Reach

	\|Reichweite, Markenbekanntheit		\|Reichweite, Markenbekanntheit

	\|-		\|-
Line 24:		Line 24:

	\|-		\|-

	~~!Total~~

	\|

	~~\|15.00~~

	\|}		\|}