Radar Blog - Revision history

Anne.leidenroth@parasol-island.com: /* Radar Blog */

2021-08-22T20:17:26Z

Radar Blog

← Older revision		Revision as of 20:17, 22 August 2021
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	== Radar Blog ==		== Radar Blog ==

	~~for~~ general text style see~~: https://wiki~~.~~parasol-island.com/Corporate_Language_Guide_English~~		For general text style see our [[Corporate Language Guide English]].

	== All Articles ==		== All Articles ==

	=== Headlines ===		=== Headlines ===
	# Descriptive and accessible to Non-native Speakers,		* Descriptive and accessible to Non-native Speakers,
	# Add a market segment (like Beauty, Retail) if possible.		* Add a market segment (like Beauty, Retail) if possible.

	=== Release Dates ===		=== Release Dates ===
Line 24:		Line 24:

	=== Image Credits ===		=== Image Credits ===
	# Please add credits for all photos in the article here		* Please add credits for all photos in the article here
	# Please add “Photos:” before the credit		* Please add “Photos:” before the credit

	=== Readability ===		=== Readability ===
	~~'''Keep it short:''' Not more than 25% of all sentences should contain more than 20 words. Try to shorten the sentences.~~

	'''Keep it easy:''' Use less difficult words to improve readability.		* '''Keep it short:''' Not more than 25% of all sentences should contain more than 20 words. Try to shorten the sentences.
			* '''Keep it easy:''' Use less difficult words to improve readability.
	'''Add paragraphs:''' Text sections should not be longer than 300 words. Add subheadings to improve readability.		* '''Add paragraphs:''' Text sections should not be longer than 300 words. Add subheadings to improve readability.
			* '''Add variety:''' Use transition words and avoid repetition. Use different beginnings to consecutive sentences.
	'''Add variety:''' Use transition words and avoid repetition. Use different beginnings to consecutive sentences.		* '''Use the active voice:''' No more than 10% of your text should contain passive voice.

	'''Use the active voice:''' No more than 10% of your text should contain passive voice.

	=== SEO Analysis ===		=== SEO Analysis ===
	~~'''Keyphrase length:''' Set a focus keyphrase for the page in order to calculate your SEO score.~~

	~~'''Image Keyphrase:''' Add alt attributes to images that reflect the topic of your text. Add your keyphrase or synonyms to the alt tags of relevant images.~~

	~~'''Meta description length:''' The meta description should be between 120 and 156 characters. Use the space!~~

	~~'''Text length:''' The text must contain a minimum of 300 words.~~

	'''Images:''' Photos and illustrations make your blog post more appealing and help you get the message across. Especially when you share your post on social media, a fitting image could increase your exposure enormously.

	'''SEO title width:''' Instead of a character count, Google has a fixed width of 600px for titles. Titles wider than 600 px will be cut off visually by Google, but also try to avoid wasting space by making the title too short. Use wordpress' snippet preview: The green line underneath the SEO title turns red when your title is too long, or too short. ''Optional:'' For the best results, you should try to add your keyphrase at the beginning of the SEO title.

	~~'''''Optional:'' Outbound links:''' Add external links to your page to improve your SEO score.~~

	'''''Optional:'' Internal links:''' Optional: Add internal links to your page to improve your SEO score.		* '''Keyphrase length:''' Set a focus keyphrase for the page in order to calculate your SEO score.
			* '''Image Keyphrase:''' Add alt attributes to images that reflect the topic of your text. Add your keyphrase or synonyms to the alt tags of relevant images.
			* '''Meta description length:''' The meta description should be between 120 and 156 characters. Use the space!
			* '''Text length:''' The text must contain a minimum of 300 words.
			* '''Images:''' Photos and illustrations make your blog post more appealing and help you get the message across. Especially when you share your post on social media, a fitting image could increase your exposure enormously.
			* '''SEO title width:''' Instead of a character count, Google has a fixed width of 600px for titles. Titles wider than 600 px will be cut off visually by Google, but also try to avoid wasting space by making the title too short. Use wordpress' snippet preview: The green line underneath the SEO title turns red when your title is too long, or too short. ''Optional:'' For the best results, you should try to add your keyphrase at the beginning of the SEO title.
			* '''''Optional:'' Outbound links:''' Add external links to your page to improve your SEO score.
			* '''''Optional:'' Internal links:''' Optional: Add internal links to your page to improve your SEO score.

	== Interview Articles ==		== Interview Articles ==
Line 59:		Line 50:
	=== Overview Page ===		=== Overview Page ===

	* Trending		* '''Trending:''' Add a trending topic due to the content direction
	~~add~~ a trending topic due to the content direction

	* Excerpt		* '''Excerpt:''' Please rewrite 3 sentences and include the name of interviewee (in the first sentence) and company and add the main topics of the talk (from introduction).
	Please rewrite 3 sentences and include the name of interviewee (in the first sentence) and company and add the main topics of the talk (from introduction).
	=== Article Page ===		=== Article Page ===
	# Text: Please start with (Print) bio in bold and add (Print) introduction also in bold.		* '''Text:''' Please start with (Print) bio in bold and add (Print) introduction also in bold.
	# Photo: ALWAYS add 1 photo of the person (it could be the same as featured photo) to the article. Please try to add 1-2 more photos		* '''Photo:''' ALWAYS add 1 photo of the person (it could be the same as featured photo) to the article. Please try to add 1-2 more photos
	# Starter Photo: Please add caption: Interviewee Name, Position, Company		* '''Starter Photo:''' Please add caption: Interviewee Name, Position, Company

Anne.leidenroth@parasol-island.com at 20:07, 22 August 2021

2021-08-22T20:07:12Z

@@ Line 18: / Line 18: @@
 === Headlines ===
 # Descriptive and accessible to Non-native Speakers,
-# it’s also nice to add a market segment (like Beauty, Retail) if possible.
+# Add a market segment (like Beauty, Retail) if possible.
 === Release Dates ===
@@ Line 24: / Line 24: @@
 === Image Credits ===
-# please add credits for all photos in the article here
+# Please add credits for all photos in the article here
-# please add “Photos:” before the credit
+# Please add “Photos:” before the credit
 == Interview Articles ==

U. Hasenfuss: /* Radar – Parasol's innovation content hub */

2021-08-17T12:33:36Z

Radar – Parasol's innovation content hub

← Older revision		Revision as of 12:33, 17 August 2021
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	== Radar – Parasol's innovation content hub ==		== Intro: Radar – Parasol's innovation content hub ==

	Radar is Parasol Island's in-house brand for innovation content and trending topics. Radar Content covers the major markets of Parasol Island's core customer segments but also Parasol's own disciplines – from advertising and communication to film and social media.		Radar is Parasol Island's in-house brand for innovation content and trending topics. Radar Content covers the major markets of Parasol Island's core customer segments but also Parasol's own disciplines – from advertising and communication to film and social media.

U. Hasenfuss: /* Radar Digital */

2021-08-17T12:33:20Z

Radar Digital

← Older revision		Revision as of 12:33, 17 August 2021
Line 10:		Line 10:
	and go live events.		and go live events.

	== Radar ~~Digital~~ ==		== Radar Blog ==

	for general text style see: https://wiki.parasol-island.com/Corporate_Language_Guide_English		for general text style see: https://wiki.parasol-island.com/Corporate_Language_Guide_English

U. Hasenfuss: /* Radar Blog */

2021-08-17T12:32:13Z

Radar Blog

← Older revision		Revision as of 12:32, 17 August 2021
Line 1:		Line 1:
	== Radar ~~Blog ==~~		== Radar – Parasol's innovation content hub ==

	~~=== Radar in general =~~==

	Radar is Parasol Island's in-house brand for innovation content and trending topics. Radar Content covers the major markets of Parasol Island's core customer segments but also Parasol's own disciplines – from advertising and communication to film and social media.		Radar is Parasol Island's in-house brand for innovation content and trending topics. Radar Content covers the major markets of Parasol Island's core customer segments but also Parasol's own disciplines – from advertising and communication to film and social media.

U. Hasenfuss: /* All Articles */

2021-08-17T12:31:14Z

All Articles

← Older revision		Revision as of 12:31, 17 August 2021
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	and go live events.		and go live events.

	== ~~All Articles~~ ==		== Radar Digital ==

			for general text style see: https://wiki.parasol-island.com/Corporate_Language_Guide_English

	== All Articles ==		== All Articles ==

U. Hasenfuss: /* Radar Blog Format Guide */

2021-08-17T12:30:24Z

Radar Blog Format Guide

← Older revision		Revision as of 12:30, 17 August 2021
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	The PSL innovation brand Radar is to be presented on more different platforms later - this can include workshops		The PSL innovation brand Radar is to be presented on more different platforms later - this can include workshops
	and go live events.		and go live events.

	~~=== Radar Blog Format Guide ===~~

	~~for general text style see:~~
	~~https://wiki.parasol-island.com/Corporate_Language_Guide_English~~


	== All Articles ==		== All Articles ==

U. Hasenfuss: /* All Articles */

2021-08-17T12:30:10Z

All Articles

← Older revision		Revision as of 12:30, 17 August 2021
Line 16:		Line 16:
	for general text style see:		for general text style see:
	https://wiki.parasol-island.com/Corporate_Language_Guide_English		https://wiki.parasol-island.com/Corporate_Language_Guide_English


			== All Articles ==

	== All Articles ==		== All Articles ==

U. Hasenfuss: /* Radar Blog */

2021-08-17T12:29:35Z

Radar Blog

← Older revision		Revision as of 12:29, 17 August 2021
Line 1:		Line 1:
	== Radar Blog ==		== Radar Blog ==

	=== ~~This is~~ Radar ===		=== Radar in general ===

	Radar is Parasol Island's in-house brand for innovation content and trending topics. Radar Content covers the major markets of Parasol Island's core customer segments but also Parasol's own disciplines – from advertising and communication to film and social media.		Radar is Parasol Island's in-house brand for innovation content and trending topics. Radar Content covers the major markets of Parasol Island's core customer segments but also Parasol's own disciplines – from advertising and communication to film and social media.
Line 12:		Line 12:
	and go live events.		and go live events.

	=== Format Guide ===		=== Radar Blog Format Guide ===

	for general text style see:		for general text style see:

U. Hasenfuss at 12:28, 17 August 2021

2021-08-17T12:28:34Z

← Older revision		Revision as of 12:28, 17 August 2021
Line 1:		Line 1:
	== Radar Blog ==		== Radar Blog ==

			=== This is Radar ===

			Radar is Parasol Island's in-house brand for innovation content and trending topics. Radar Content covers the major markets of Parasol Island's core customer segments but also Parasol's own disciplines – from advertising and communication to film and social media.

			Radar has manifested itself in the regularly published print titles since 2018. Since 2021 digitally at [[“Radar” on the Parasol Island website\|https://parasol-island.com/radar/]]. It will also be displayed on the airboards as soon as the offices open up again after Home Office phase in 2020/2021.

			Radar topics are not only generated by the editorial team's research for the print titles, but also from our everyday work on the island and the internal newsletters.

			The PSL innovation brand Radar is to be presented on more different platforms later - this can include workshops
			and go live events.

	=== Format Guide ===		=== Format Guide ===