https://wiki.psl.dev/api.php?action=feedcontributions&feedformat=atom&user=Thomas+Martin+SchwarzParasol - User contributions [en]2026-07-23T15:42:16ZUser contributionsMediaWiki 1.45.3https://wiki.psl.dev/index.php?title=Mitarbeiter*innen&diff=28817Mitarbeiter*innen2021-07-20T18:47:42Z<p>Thomas Martin Schwarz: </p>
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==Alexander Kuhn==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:Alexpola.jpg|250x250px]]<br /><br />HR Business Partner<br />[http://mailto:alexander.kuhn@parasol-island.com alexander.kuhn@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' Grown up in Wassenberg and now in the most beautiful part of Düsseldorf: Pempelfort.<br /><br />
<br /><br />
'''What skills do you bring to the company?''' <br /> Flexibility, engagement, the ability to work under pressure and communication skills. Being open minded and always positiv! <br /><br />
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'''What bores you to death and what ramps your adrenaline level?''' <br /> Writing job references, tidying or cleaning up. <br /><br />
Roller coaster rides, skiing and all new challenges. <br /><br />
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<br /><br />
'''What's your current object of desire, and what really moves you?''' <br /> Every good Gin & Tonic is absolutely an object of desire!<br />
I'm also a DJ, so in that case every good festival moves me besides the music. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' <br /> A power bank and Google. <br /><br />
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'''What website do you visit frequently? Whom do you meet offline?''' <br /> 9Gag, W&V, Lead Digital, Humanresourcesmanager. <br /><br />
Friends as often as possible. <br /><br />
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'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?'''<br /> 9Gag is my favorite book! im hearing every kind of house music, Detroit techno or every set of Kölsch or Solomun. Kölsch – Goldfisch<br /><br />
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==Alexandra Quant==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:Alexandra Quant .jpg|frameless|250x250px]]<br />[[File:Grundriss VH 2.OG 05.jpg|frameless|304x304px]]<br />Social Media Manager<br />[http://mailto:alexandra.quant@parasol-island.com alexandra.quant@parasol-island.com]<br />Languages: German, Dutch, English<br />City: Düsseldorf||<br />
'''Woher kommst du und wohin willst du?''' <br />haldern - london.<br /><br />
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'''Was langweilt dich zu Tode und was lässt deinen Adrenalinpegel steigen?''' <br />am bhf auf züge warten – flugzeuge.<br /><br />
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'''Was ist dein aktuelles Objekt der Begierde und was bewegt dich wirklich?''' <br />strand & meer – lyrics.<br /><br />
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'''Welches Gadget ist unentbehrlich und welche Applikation hat immer eine Lösung parat?''' <br />diverser apple kram – google.com.<br /><br />
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'''Welcher Domain stattest du täglich einen Besuch ab und wem gerne in echt?''' <br />instagram.com/ms_svensson – family & friends.<br /><br />
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'''Was liest und hörst du momentan und welche Standardwerke möchtest du nicht missen?''' <br />roxette – harry potter.<br /><br />
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==Andreas Zanders==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Andreas Zanders quadratisch-3974x3974.jpg|250x250px]]<br /><br />Technical Project Manager<br />[http://mailto:andreas.zanders@parasol-island.com andreas.zanders@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' In addition to my computer science studies, I worked freelance as a web developer. After that I got into a digital agency mostly dedicated to the gaming industry. Out of that with two of my colleagues we founded our own company with a wider range of software services and had some exciting projects. Sadly I had to leave the company for reasons of economic disagreements but we're still friends though. Freelancing again I had come to the point where I don't want to work alone as an one-man-army anymore. So I'm looking forward to work on awesome projects with a skilled team and in a structured environment.<br />
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'''What skills do you bring to the company? How would you want to develop your talents?''' <br /> So far I have gained a lot of experience in various areas from software architecture to project and account management and sometimes got my hands on design and UX. The small size of teams most of the time had me to fill multiple positions at once. I bring the typical dev-stack as I always did a lot of development by myself but I also like to look over the edge of the plate and see the whole thing. My greatest strength would be my ability to understand what people want and what they really need and bring those together, with the tech in mind but not necessary on the table. How do I want to develop? Well, there is definitely a lot to learn in all of these areas and as knowledge is power I'm trying to get it at least over 9000. <br /><br />
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'''What bores you to death and what ramps your adrenaline level?''' <br /> Doing the same thing over and over is definitely going to bore me and as long as I'm not limited in time or budget, I'd rather spend 5 hours to automate a job that I could do in 1 hour by hand. It should be either an exciting problem or at least a creative solution to a trivial one. For a really strong adrenaline rush I recommend having someone kill the live DB on a midnight release without having a proper backup. <br /><br />
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'''What's your current object of desire, and what really moves you?''' <br /> I'm thinking about buying a used caravan and start road tripping Europe with my family this year. Going wherever you want, whenever you want to is something I'd enjoy and you have the chance to see more places than being stuck at one hotel for two weeks straight. Otherwise it's going to be a custom made bass guitar. We'll see.<br /><br />
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'''What gadget is indispensable and which application always has a solution?''' <br /> I would say you need two things: Gaffa tape and a smartphone. If you cant fix it with Gaffa its probably a digital problem, so you search the web for solutions. Amazon Alexa and the new smart-home technology are very interesting at the moment and I'd love to use it more but as my house is like 100 years old there is not as much capability as I'd desire..<br /><br />
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'''Which website do you visit frequently? Whom do you meet offline?''' <br /> Like most others I'd say its Facebook but also Stackoverflow. And o/c google. I do not have any fancy, inspiring websites/persons that I follow. If I'm interested in something I just search for it and try to get a wide spectrum of knowledge and opinions on the topic.<br />
In the real world I usually just hang out with my friends and the band- <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?'''<br /> This section could get really long one but to keep it short: I like Rock music, mostly classic and post Rock. Last concert I attended was A Perfect Circle and I would recommend listening to the new Album Eat The Elefant. Also looking forward to the shows of Tool this year, they better have the new album coming. Caution, self-advertisement: If you want to checkout my own band PAVALLION just visit pavallion.de or stream it on all major services. Book-wise I'm into old school 1950s science fiction right now, pretty weird.<br /><br />
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==Anna Hartmann==<br />
{|<br />
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| style="padding: 0px 10px 0px 0px;" |[[File:Anna_Hartmann_20170918.jpg|250x250px]]<br /><br />
<br />[[File:Grundriss HH EG 09.jpg|frameless|304x304px]]<br />Redakteur (Freelance)<br />[http://mailto:anna.hartmann@parasol-island.com anna.hartmann@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf<br />
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==Anne Leidenroth==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File: Anne.jpg|250x250px]]<br /><br /><br /><br />Office Manager<br />[http://mailto:anne.leidenroth@parasol-island.com anne.leidenroth@parasol-island.com]<br />Sprache: German, English <br />Stadt: BER||'''Where do you come from, and where are you headed?''' <br />From the middle of nowhere in Eastern Germany to a beautiful, yet to be discovered final destination.<br />
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'''What skills would you bring to the company? How would you want to develop your talents?''' I'm bringing unconventional solutions, a strong drive and empathy to the workplace while trying to create an atmosphere in which everyone feels comfortable and exhilarated to work on the things they love as a team. Learning and growing in creative ways I never even considered before is my main goal for the year ahead. <br /><br />
<br /><br />
'''What bores you to death and what ramps up your adrenaline level?''' <br /> Selfies. <br /><br />
Memes.<br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' My brain. If my brain lets me down, YouTube tutorials save my life. <br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' The website mapcrunch.com takes you to a random street view location anywhere in the world – whenever you feel sad in rainy Berlin, just click the button and go somewhere else! Generally, I am meeting every body I meet offline and only use online connections to stay in touch. And send memes. <br /><br />
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'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?''' <br /> The book on my nightstand is called "Film Noir and the Cinema of Paranoia", interesting read! I am listening to a lot of 80s synth, electronic rock, post punk and new wave at the moment while Edgar Allan Poe's compendium of short stories is a true literary classic for me.<br /><br />
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==Anne Veth==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Anne Veth quadratisch-3974x3974.jpg|250x250px]]<br /><br />Senior PM Interactive<br />[http://mailto:anne.veth@parasol-island.com anne.veth@parasol-island.com]<br />Sprache: German, English <br />Stadt: Berlin||'''Where do you come from, and where are you headed?''' I'm originally from Wiesbaden but lived in London for the last 13 years. I only just recently moved to Berlin and I’m planning on staying here for a while!<br /><br />
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'''What skills would you bring to the company? How would you want to develop your talents?''' I’m organised and committed with a good team working ethic. I love new challenges and I look forward to new colleagues, exciting projects and new clients. <br /><br />
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'''What bores you to death and what ramps up your adrenaline level?''' Long queues really bore me, travelling and seeing new places excites me! <br /><br />
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'''What’s your current object of desire, and what really moves you? ''' Travelling! I love exploring new places and different cultures. For now I’m very excited to get to know Berlin but one of the places I really want to visit soon is Japan! <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' My beloved iPhone. Google Maps is my best friend at the moment to find my way around Berlin.<br /><br />
<br /><br />
'''Which website do you visit frequently? Whom do you meet offline?''' Spotify, Facebook and Instagram and in real life friends and family.<br /><br />
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'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?''' More into music and going to gigs than books... Enjoying everything from indie, pop and rock to electro.<br /><br />
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==Ann-Christin Euler==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Ann-Christin quadratisch-3974x3974.jpg|frameless|250x250px]]<br /><br />Art Director Interactive<br />[http://mailto:annchristin.euler@parasol-island.com annchristin.euler@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||<br />
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==Annika Jost==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Annika Jost quadratisch-3974x3974.jpg|frameless|250x250px]]<br /><br />Social Media Manager<br />[http://mailto:annika.jost@parasol-island.com annika.jost@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Berlin||<br />
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==Anouk-Marie Rich==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Anouk-Marie Rich 2 quadratisch-3974x3974.jpg|250x250px]]<br /><br />Account Manager<br />[http://mailto:anouk.rich@parasol-island.com anouk.rich@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Berlin||'''Where do you come from, and where are you headed?''' <br /> I’m from Bamberg, a lovely little town in Franconia and after making a stop in New York City for eight years, I am now happy to have made Berlin my home!<br />
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'''What skills do you bring to the company? How would you want to develop your talents?''' <br /> I bring an open mind and the excitement for learning a lot of new skills. I have done everything from setting up a tripod at a TV shoot to managing clients, and now I am excited to bring it all together!<br /><br />
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'''What bores you to death and what ramps your adrenaline level?''' <br /> I am bored by people who feel entitled and are closed-minded.<br />
Things that ramp my adrenaline are being where the action is-whether it be events, projects or cities! I also love traveling and discovering new places. <br /><br />
<br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' <br /> Perfecting my Spanish skills is something that I am currently very passionate about. Being fully immersed into the Spanish culture during the last two months really moved me and made me happy:)<br /><br />
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'''What gadget is indispensable and which application always has a solution?''' <br /> For me my Smartphone is the only gadget I really need. In terms of apps, I would say Google and Spotify.<br /><br />
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'''Which website do you visit frequently? Whom do you meet offline?''' <br /> I love reading refinery29.com and also fastcompany.com.<br /><br />
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'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?'''<br /> I just started reading Thinking Fast and Slow (a book about how people make decisions), and I love the book The Secret Life of Bees.<br /><br />
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==Ben Godry==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Ben Godry quadratisch-3974x3974.jpg|250x250px]]<br /><br />Concept Interactive<br />[http://mailto:ben.godry@parasol-island.com ben.godry@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Berlin||'''Where do you come from, and where are you headed?''' <br /> Concrete Jungle. <br />
Jungle – this Island is the first step into the right direction.<br />
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'''What skills do you bring to the company? How would you want to develop your talents?''' <br /> Building crossbows.<br /> Building tree-houses.<br /><br />
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'''What bores you to death and what ramps your adrenaline level?''' <br /> Waiting.<br /><br />
Running.<br /><br />
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'''What's your current object of desire, and what really moves you?''' <br /> Taming Tigers.<br /><br />
Raft.<br /><br />
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'''What gadget is indispensable and which application always has a solution?''' <br /> Hands.<br /><br />
Brain.<br /><br />
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'''Which website do you visit frequently? Whom do you meet offline?''' <br /> No signal.<br /><br />
Monkeys. <br /><br />
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'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?'''<br /> Robinson Crusoe. <br /><br />
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==Betty / Julia Berry==<br />
{|<br />
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| style="padding: 0px 10px 0px 0px;" |[[File:0903 Betty Berry 2 quadratisch-3974x3974.jpg|250x250px]]<br />
[[File:Grundriss VH 2.OG 18.jpg|frameless|304x304px]]<br /><br />Art Direction<br />[http://mailto:betty@parasol-island.com betty@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf<br />
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==Caroline Oertner==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:Caroline.jpg|250x250px]]<br /><br />Trainee<br />[http://mailto:caroline.oertner@parasol-island.com caroline.oertmer@parasol-island.com]<br />Sprache: Deutsch, Englisch <br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' I was born in Düsseldorf and I still live here. <br /><br />
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'''What skills do you bring to the company? How would you want to develop your talents??''' Positive vibes and a lot of motivation! I would like to improve my skills as far as possible and receive a lot of knowledge..<br />
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'''What bores you to death and what ramps your adrenaline level?''' Tabletop games that take way too long as well as slow drivers. <br /><br />
Rollercoasters will get my adrenaline level very high!.<br /><br />
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'''What’s your current object of desire, and what really moves you?''' All about fashion!<br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' My beanie that keeps myself warm all day is indispensable.<br />
Google always got a basic solution.<br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' A lot of fashion websites, I love to get inspired.<br />
Offline, I meet friends and family.<br /><br />
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'''What books and music are you enjoying at the moment? What are classics you would not want anyone to miss?''' I loved the book Factfulness by Hans Rosling – it gives you a way more positive look on the world and is based on facts.<br />
I love a lot of genres in music, basically everything that gives you good vibes. Nobody should miss this type of music.<br /><br />
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==Charles Bals==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:Charles Bals 1.jpg|250x250px]]<br />[[File:Grundriss HH EG 07.jpg|frameless|304x304px]]<br />Founder, Geschäftsführer<br />[http://mailto:charles.bals@parasol-island.com charles.bals@parasol-island.com]<br />Sprache: Deutsch, Englisch, Französisch<br />Stadt: Düsseldorf||<br />
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==Christina Salomon==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:christina1.jpg|250x250px]]<br /><br />Apprentice Marketing Communications<br />[http://mailto:christina.salomon@parasol-island.com christina.salomon@parasol-island.com]<br />Sprache: Deutsch, Englisch <br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' I was born in Mönchengladbach, live in Anrath and in my heart I am anchored in Gelsenkirchen. <br /><br />
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'''What skills do you bring to the company? How would you want to develop your talents?''' I would like to let my often existing good mood and calmness shine through and make it easier for my colleagues to work with me by friendly cooperation. I hope that I will learn a lot here on the island and have a great time.<br />
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'''What bores you to death and what ramps your adrenaline level?''' Days when I am sick, not allowed to go out and have nothing to do – that bores me the most. My adrenalin rises regularly when I play handball.<br /><br />
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'''What’s your current object of desire, and what really moves you?''' Gathering new experiences through travel, fate or a personal challenge, that is what shapes and moves me the most. Growing and failing in new tasks, all this plays an important role for me.<br /><br />
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'''What gadget is indispensable and which application always has a solution?''' For me, the exchange of ideas with colleagues, friends or my family is indispensable to reach the ideal solution together.<br /><br />
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'''What website do you visit frequently? Whom do you meet offline?''' Online: Instagram, fashion websites and the Schalke 04 website.<br />
Offline: My family and friends.<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are classics you would not want anyone to miss?''' My favourite book is Sebastian Fitzek's Flugangst 7A because it tells you that even in exceptional situations you should believe in yourself and your abilities even if it seems hopeless. <br />
My taste in music is characterized by the fact that I listen to everything that puts me in a good mood and makes me happy..<br /><br />
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==Christoph Regendorp==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Christoph Regendorp 2 quadratisch-3974x3974.jpg|250x250px]][[File:Grundriss HH 1.OG 08.jpg|frameless|304x304px]]<br /><br />Producer<br />[http://mailto:christoph.regendorp@parasol-island.com christoh.regendorp@parasol-island.com]<br />Language: German, Englisch<br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' Originally from a small village in Lower Saxony, located between cornfields and the mesmerizing noise of the A2. Currently headed for losing the Junior in Junior Producer in the near future. <br /><br />
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'''What skills do you bring to the company? How would you want to develop your talents?''' Massive passion for film. Goal-oriented, organized workflow. Cheerful, even when things get hectic. Hoping to participate in as many splendid projects as possible. <br /><br />
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'''What bores you to death and what ramps your adrenaline level?''' Coordinating and billing extras kills me. Small, rock’n’roll-esque car shoots make me love my job.<br /><br />
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'''What's your current object of desire, and what really moves you?''' An agave green, late 1960’s BMW 2002ti. Which is also what I hope will be moving me in the very near future. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' Very oldschool - pen and notebook, simply because it never runs out of battery and it always keeps track of the things I may lose sight of. <br /><br />
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'''What website do you visit frequently? Whom do you meet offline?''' Pitchfork & Youtube. Among all the kitten stuff there is some surprisingly interesting content to discover, i. e. Every frame a painting, Lessons from the Screenplay, Now you see it, Petrolicious.<br /><br />
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'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?''' It seems like as I get older so does the music I enjoy. As for the past few weeks I’ve excessively listened to Funkadelic, Buddy Miles & Led Zeppelin, Kendrick & Oddisee when it comes to more recent stuff. In therms of essential classics… I guess if I had to pick 3 records to the notorious deserted island I’d say Miles Davis – Kind of Blue, Jimi Hendrix – Are you experienced & Bob Dylan – The freewheelin’ Bob Dylan. <br />
Oh and Books. I must admit that currently I’m reading nothing but the newspaper. Last book was Homo Faber though, loved it. <br /><br />
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==Christoph Wallmeyer==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:cr-pola.jpg|250px]]<br /><br />Senior Producer<br />[http://mailto:christoph.wallmeyer@parasol-island.com christoh.wallmeyer@parasol-island.com]<br />Language: German, Englisch<br />Stadt: Berlin||'''Woher kommst du und wohin willst du?''' Aus dem freudigen Glitzern zweier damals noch Fremden vor dem Joghurtregal im Supermarkt, zwischenzeitliches Zigeunerleben, hin zur genetischen Erinnerung in meinen Nachkommen. <br /><br />
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'''Was langweilt dich zu Tode und was lässt deinen Adrenalinpegel steigen?''' Konsequenzlose Aufregung. Meine Frau.<br /><br />
<br /><br />
'''Welches Gadget ist unentbehrlich und welche Applikation hat immer eine Lösung parat?''' Unentbehrlich? Keins. Survival Guidem app und Massive Dev app. <br /><br />
<br /><br />
'''Welcher Domain stattest du täglich einen Besuch ab und wem gerne in echt?''' https://aphog.de/forum. Friends & Family.<br /><br />
<br /><br />
'''Was liest und hörst du momentan und welche Standardwerke möchtest du nicht missen?''' George Packer "Die Abwicklung", Kyuss "Sky Valley", "Der Prozess" - Franz Kafka, "Früchte des Zorns" - John Steinbeck, "Der Schaum der Tage" - Boris Vian, "1984" - George Orwell, "Der Untertan" - Heinrich Mann, "Das Orakel vom Berge" - Philip K. Dick ... mehr?. <br /><br />
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==Christian von zur Gathen==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Christian von zur Gathen quadratisch-3974x3974.jpg|250x250px]]<br /><br />Junior Producer<br />[http://mailto:christian.gathen@parasol-island.com christian.gathen@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Berlin||'''Woher kommst du und wohin willst du?''' Ich habe die letzten Jahre in London gelebt. Ich möchte mir ein festes Standbein in der Hauptstadt aufbauen. <br /><br />
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'''Welche Fähigkeiten bringst auf die Insel mit, und wohin möchtest du dein Talent entwickeln?''' Was ich mitbringe: gute Laune und einen tollen Teamgeist. Da ich ein gelernter Hotelier bin, freue ich mich auf jede Art von Arbeit bei Parasol Island und starte somit vom “scratch“..<br /><br />
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'''Was langweilt dich zu Tode und was lässt deinen Adrenalinpegel steigen?''' Schlechte Filme, an einer Bushaltestelle zu stehen.<br />
Ein gutes Fußballspiel, gute Musik, schnelle Autos.<br /><br />
<br /><br />
'''Was ist dein aktuelles Objekt der Begierde und was bewegt dich wirklich?''' Mein Fixi Bike und meine Technics 1210 Plattenspieler. <br /><br />
<br /><br />
'''Welches Gadget ist unentbehrlich und welche Applikation hat immer eine Lösung parat?''' Mein Macbook, Googlemaps.<br /><br />
<br /><br />
'''Welcher Domain stattest du täglich einen Besuch ab und wem gerne in echt?''' Instagram, Youtube.<br />
Meiner Dusche.<br /><br />
<br /><br />
'''Was liest momentan?''' Vegane Kochbücher.<br /><br />
|}<br />
<br />
==Clara Jumpertz==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:clara_pola.jpg|250x250px]]<br /><br />Production Assistent<br />[http://mailto:clara.jumpertz@parasol-island.com clara.jumpertz@parasol-island.com]<br />Sprache: Deutsch, Englisch <br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' Born and bred in Rottweil, studied in the Netherlands, Bali and Thailand, former intern in London and now based in Düsseldorf. Where to next? I like getting surprised! <br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' Positive mindset, creative strategic thinking, organisational talent combined with an intercultural sensitivity. Working outside my comfort zone helps me develop my talents, either if that is a new city, new people or simply standing on a ladder (yes, I’m afraid of heights).<br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' <br /> All-inclusive Hotels. What ramps my adrenaline level are new video uploads by Creative Director Sam Kolder and hitting the slopes in Japan.<br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you?''' An E-Piano! I played the piano as a child and really missed making music during lockdown. I hope by the time I call one my own, it won’t collect dust in the basement. Talking about music; a good opera or theatre play moves me as much as a great techno-festival. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' My headphones and the app Citymapper, a public transit app. Without the app I would’ve been absolutely lost in London. It even lets you choose to avoid dimly lit areas – how great is that?!<br />
<br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' YouTube. If I’m not online, I love to meet up with old friends from home, talking a bit of Swabian (local accent) and enjoying the Rottweiler Fasnet (Carneval).<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are classics you would not want anyone to miss?''' Podcasts such as “Gemischtes Hack” or “Fest und Flauschig”. It’s my perfect weekly dose of infotainment and helps me to switch off after a long day. <br />
A movie trilogy you don’t want to miss out is “Before Sunrise”, “Before Sunset” and “Before Midnight” directed by Richard Linklater with Ethan Hawke and Julie Delpy. An authentic portrayal of love with each entry relishing the good, the bad, and the ugly that comes with it..<br /><br />
|}<br />
<br />
==Dana Møgeltønder==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:dana.jpg|250px]]<br /><br />Head of Creative Talent & Executive Creative Producer<br />[http://mailto:dana.moegeltoender@parasol-island.com dana.moegeltoender@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Berlin||<br />
|}<br />
<br />
==Dana Peppmüller==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Dana Peppmüller quadratisch-3974x3974.jpg|250x250px]][[File:Grundriss HH EG 11.jpg|frameless|304x304px]]<br /><br />Office Manager<br />[http://mailto:dana.peppmueller@parasol-island.com dana.peppmueller@parasol-island.com]<br />Languages: German, English<br />City: Düsseldorf||'''Where do you come from, and where are you headed?''' I'm from Duisburg, now living in Düsseldorf.<br />
<br />'''What skills do you bring to the company? How would you want to develop your talents?''' good vibes & power. <br /><br />
<br />'''What bores you to death and what ramps your adrenaline level?''' I’m really bored of negative minds and permanently pessimistic people. Turning an insane spontaneity idea in reality is my adrenaline kick. <br />
<br />'''What's your current object of desire, and what really moves you?''' Traveling is what I really love and what I think grows me mentally and humanly. Every time I travel I never come back the same person I was before. <br />
<br /><br />
<br />'''What gadget is indispensable and which application always has a solution?''' My phone & headphones. Sport is my all time favorite to come down, clear my mind and get new power for every challenge.<br /><br />
<br />'''Which website do you visit frequently? Whom do you meet offline?''' Netflix, Spotify. Always meet my friends and family. <br />
<br /><br />
<br />'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?''' I like reading motivating books but honestly I’m more into music. <br /><br />
|}<br />
<br />
==Daniel Solbach==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Daniel Solbach 2 quadratisch-3974x3974.jpg|250x250px]]<br /><br />Compositing Artist<br />[http://mailto:daniel.solbach@parasol-island.com aniel.solbach@parasol-island.com]<br />Languages: German, English<br />City: Düsseldorf||'''Where do you come from, and where are you headed?''' Ten years ago I started working as a trainee at VCC Perfect Pictures afterwards I worked at Chamaeleon Digital Vision for 8 years as an Editor and Compositing Artist. <br /><br />
<br /><br />
'''What skills do you bring to the company? ''' Mostly post production stuff (editing, compositing, retouch, animation) in software e.g. flame, nuke, after effects, premiere pro but also Photoshop, Illustrator and a little bit inDesign. <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?'''I don't like rushes, selection and footage research in the internet. But I like compositing work and retouches. <br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' My little family. <br />
<br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' My headphones and Spotify are indispensable. Google has always good advice..<br /><br />
<br /><br />
'''Which website do you visit frequently? Whom do you meet offline?''' Twitter, 9gag, Humble Bundle. <br /><br />
I meet my family and friends offline. <br />
<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?''' Book: Null written by Adam Fawer. Music: Hip Hop, Rap, Rock, Nu-Metal/ Crossover, Skate Punk, Ska.<br />
Classics: everything written by Terry Pratchet, Neil Gaiman and Douglas Adams. <br /><br />
|}<br />
<br />
==Daria Spóz==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:Daria Spoz 2.jpg|250px]]<br /><br />Art Director at Another Slang<br />[http://mailto:Daria.Spoz@parasol-island.com Daria.Spoz@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||<br />
|}<br />
<br />
==David Smith==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 David Smith 2 quadratisch-3974x3974.jpg|250x250px]]<br />[[File:Grundriss VH 2.OG 22.jpg|frameless|304x304px]]<br />Head of Software Development (Interactive) <br />[http://mailto:david.smith@parasol-island.com david.smith@parasol-island.com]<br />Sprache: Englisch<br />Stadt: Düsseldorf||'''Woher kommst du und wohin willst du?'''Ich komme aus England, aus einer kleinen Stadt in der Nähe von Manchester.<br /><br />
<br /><br />
'''Was langweilt dich zu Tode und was lässt deinen Adrenalinpegel steigen?''' Ich finde eine Wiederholung ohne Verbesserung sehr langweilig.<br /><br />
<br /><br />
'''Was ist dein aktuelles Objekt der Begierde und was bewegt dich wirklich?''' Deutsch Lernen! :-) Ich würde gern mein Deutsch verbessern. Und: Ich möchte immer am liebsten mit den neuesten Technologien arbeiten.<br /><br />
<br /><br />
'''Welches Gadget ist unentbehrlich und welche Applikation hat immer eine Lösung parat?''' Natürlich mein Handy. Evernote ist als App im Dauereinsatz.<br /><br />
<br /><br />
'''Welcher Domain stattest du täglich einen Besuch ab und wem gerne in echt?'''www.businessinsider.com, www.techcrunch.com und www.skysports.com für Fußball und Formel 1.<br /><br />
<br /><br />
'''Was liest und hörst du momentan und welche Standardwerke möchtest du nicht missen?''' Ich lese die BBC News Seite, um mich zu informieren, was in der Welt passiert. Das ist für mich sehr wichtig. Ich lese auch alles von W3C (http://www.w3.org/), um fachlich auf dem laufenden zu bleiben.<br /><br />
|}<br />
<br />
==Denise Lehmann==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:Denise_Lehmann_small.jpg|250x250px]][[File:Grundriss VH 2.OG 09.jpg|frameless|304x304px]]<br /><br />Social Media Manager<br />[http://mailto:denise.lehmann@parasol-island.com denise.lehmann@parasol-island.com]<br />Languages: German, English<br />City: Düsseldorf||'''Where do you come from, and where are you headed?''' After my apprenticeship at Ubisoft I worked as a PR and Social Media Consultant at a small agency in Krefeld for more than a year. I’m really looking forward to strengthening my skills in all Social Media related fields such as creative, analytics or community and to broadening my horizon in advertising even more.<br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?'''I’m an open minded social media addict always looking for a challenge, I have an eye for new creative opportunities. It’s important for me to share opinions and knowledge from different perspectives. There’s always something new to learn. <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' When it comes to politics or sports I can’t say I fancy either of them very much, but talk to me about The Legend of Zelda, pets – especially bunnies – or photography and I’m all ears.<br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' urrently there’s no object I’d say I really desire (except for some hot matcha tea while watching the latest episode of Mr Robot).<br />
Looking at old photographs I took always brings back memories of all the stories I created with family and friends, that’s what moves me.<br /><br />
<br /><br />
'''What gadget is indispensable?''' Guess I couldn’t leave the house without my phone and headphones, Spotify’s always on a journey with me. I’d also like to recommend the skill Runde Mitleid you can use with Amazon‘s Echo device. <br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' Most of the time when I’m online you can find me looking at pictures of adorable bunnies on Instagram or catching up with the latest gaming news on GameStar.<br />
In the offline world I love to meet up with friends at my favorite chocolaterie enjoying some of the best chocolates and coffees the city has to offer. <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?''' Whatever mood you’re in, Farin Urlaub (Racing Team) is always a good choice to listen to.<br /><br />
|}<br />
<br />
==Dino Figuera==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Dino Figuera quadratisch-3974x3974.jpg|250x250px]]<br /><br />Animation Director<br />[http://mailto:dino.figuera@parasol-island.com dino.figuera@parasol-island.com]<br />Sprache: Deutsch, Italienisch, Englisch<br />Stadt: Düsseldorf||<br />
|}<br />
<br />
==Dominik Bubel==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Dominik Bubel quadratisch-3974x3974.jpg|250x250px]][[File:Grundriss VH 2.OG 16.jpg|frameless|304x304px]]<br /><br />Interface Designer<br />[http://mailto:dominik.bubel@parasol-island.com dominik.bubel@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Woher kommst du und wohin willst du?'''Aufgewachsen im kleinen Saarland, studiert im noch kleineren Trier, danach ein halbes Jahr in Eindhoven/Holland, weitergezogen nach Hamburg und ab Mitte August (2015) auf der Insel.<br /><br />
<br /><br />
'''Welche Fähigkeiten bringst auf die Insel mit, und wohin möchtest du dein Talent entwickeln?''' In Chaos beseitigen und für Ruhe sorgen bin ich ziemlich gut. Sieht man layout-technisch auch hier: www.dominikbubel.de. Ich möchte tiefer in die Screen- und Interface-Design-Materie eintauchen. .<br /><br />
<br /><br />
'''Was langweilt dich zu Tode und was lässt deinen Adrenalinpegel steigen?''' Mich langweilen: Unnötiges Geschnacke und nicht auf den Punkt kommen. Mein Herzfrequenz steigt bei allem, was sich wie Chaos in meinem Auge anfühlt.<br /><br />
<br /><br />
'''Was ist dein aktuelles Objekt der Begierde und was bewegt dich wirklich?''' Ganz vorne – natürlich – die Frau, und ins Auge gefasst habe ich den Hund Magyar Vizsla. Bewegt werde ich durch mein Fahrrad, meine Beine und mein nicht-durch-den-TÜV-kommendes Auto.<br /><br />
<br /><br />
'''Welches Gadget ist unentbehrlich und welche Applikation hat immer eine Lösung parat?''' iPhone und Siri sind eine recht gute Kombination!<br /><br />
<br /><br />
'''Welcher Domain stattest du täglich einen Besuch ab und wem gerne in echt?''' www.sueddeutsche.de, marks.burocratik.com, www.schleckysilberstein.com, vimeo.com, www.itsnicethat.com, www.clikclk.fr<br />
domoa.tumblr.com, httpster.net.<br /><br />
<br /><br />
'''Was liest und hörst du momentan und welche Standardwerke möchtest du nicht missen?''' Arbeit und Freelance Jobs, da bleibt nicht all zu viel freie Zeit zum Lesen … Hören und missen möchte ich nicht: Wun Two, Future Islands, De La Soul – Old School Hip Hop, Biggie und so ....<br /><br />
|}<br />
<br />
==Eduard Logvinenko==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:eddie.jpg|250x250px]]<br /><br />IT System Administrator<br />[http://mailto:Eduard.Logvinenko@parasol-island.com Eduard.Logvinenko@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' <br />I was born in Kazakhstan and have lived since my childhood in Krefeld, I think I will stay in Krefeld.<br /><br />
<br /><br />
'''What skills do you bring to the company?''' <br /> I can think logically and be creative with the solutions to a problem. I would like to learn as much as possible. <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' <br /> Bad movies bore me to death.<br /><br />
To watch a good MMA fight excites me.<br /><br />
<br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' <br /> A trip to Sweden.<br /><br />
A lot of stuff moves me…<br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' <br /> A smartphone is indispensable and I think Google always has a solution. <br /><br />
<br /><br />
<br />
'''What website do you visit frequently?''' <br /> Google, Heise, Youtube. <br /><br />
<br /><br />
<br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?'''<br /> I mostly enjoy Hip Hop. The last book I read was Homo Deus by Yuval Noah Harari and in my opinion it's a classic that no one should miss.<br /><br />
|}<br />
<br />
==Fabian Grodde==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Fabian Grodde 2 quadratisch-3974x3974.jpg|250x250px]]<br /><br />Animation Director<br />[http://mailto:fabian.grodde@parasol-island.com fabian.grodde@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||<br />
|}<br />
<br />
==Fee Leitzgen==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Fee Leitzgen quadratisch-3974x3974.jpg|250x250px]][[File:Grundriss VH 2.OG 11.jpg|frameless|304x304px]]<br /><br />Junior Art Director<br />[http://mailto:fee.leitzgen@parasol-island.com fee.leitzgen@parasol-island.com]<br />Languages: German, English<br />City: Düsseldorf||'''Where do you come from, and where are you headed?''' <br /><br />
After finishing school last year I headed to the TH Köln to study Integrated Design. I started with high expectations since this was my dream coming true. But after a short while I realized, that I was badly missing the connection to the real world like real jobs and real challenges. This is why I applied for a vocational training. Now I’m more then happy that Parasol Island is where I ended up..<br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?'''<br /><br />
Bringing all my motivation to the island, I’m eager to learn a lot very quickly.<br />
I’m here to improve my skills fast, so that I can be a reliable help for my colleagues. <br />
<br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' <br /><br />
Things going way to slow are hard to watch for me. <br />
<br /><br />
Head jumping into new situations is always challenging me, but doesn’t stop me from doing so. <br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' <br /><br />
I love intelligent and smart designs with a twist like those from Hella Jongerius. I am moved by the strong und beautiful images from Agnes Martin. I love the sensitive book design from Irma Boom. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' <br /><br />
Sockets are pretty indispensable for me. And Google may not always have a solution, but many answers. <br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' <br /><br />
www.designersandbooks.com, www.apartamentomagazine.com/stories, www.awwwards.com, www.ted.com<br />
<br /><br />
Friends and family, of course.<br />
<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?''' <br /><br />
I’m enjoying the Religion of Love by Agnes Martin and Richard Tuttle the most because its simply stunning. As a nightlife aficionado of Köln I love electronic music and Keith Jarrett's The Köln Concert from 1975.<br /><br />
|}<br />
<br />
==Finn==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:finn.jpg|250px]]<br /><br /> Interactive Department's Gatekeeper <br />[http://mailto:finn@parasol-island.com finn@parasol-island.com]<br />Language: English<br />City: Düsseldorf||<br />
|}<br />
<br />
==Gesine Weckauf==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Gesine Weckauf 2 quadratisch-3974x3974.jpg|250x250px]]<br />[[File:Grundriss HH 1.OG 15.jpg|frameless|304x304px]]<br />Senior Producer<br />[http://mailto:gesine.weckauf@parasol-island.com gesine.weckauf@parasol-island.com]<br />Languages: German, English <br />City: Düsseldorf||' <br /><br />
|}<br />
<br />
==Helge Kondziela==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Helge Kondziela quadratisch-3974x3974.jpg|249x249px]]<br /><br />Senior Animation Producer <br />[http://mailto:helge.kondziela@parasol-island.com helge.kondziela@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Berlin||'''Where do you come from, and where are you headed?''' <br />Born and raised in Berlin-Friedrichshain. Currently I'm living in Berlin-Köpenick.<br /><br />
<br /><br />
'''What skills would you bring to the company? How would you want to develop your talents?''' No matter wether hectic situations or quiet afternoons – I have an open ear for my colleagues. Also I consider myself pretty stress resistant and happy in almost every situation. <br /><br />
<br /><br />
'''What bores you to death and what ramps up your adrenaline level?'''<br />Waiting for things with a loading bar – especially when it takes ages.<br />
.<br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you?''' My dog is moving me everyday. Object of desire? I will let you know once I have one. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' My smartphone where I can find every solution with google. Sad but true.<br />
<br /><br />
<br /><br />
'''What website do you visit frequently?''' Don't tell anyone but I love to read trash news like bild.de.<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are classics you would not want anyone to miss?''' I still enjoy classic hip hop, and together with my little son I read The Lion King.<br /><br />
<br /><br />
|}<br />
<br />
==Isabelle Vosdellen==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:Isabellepola.jpg|249x249px]]<br /><br />Head of Accounting <br />[http://mailto:isabelle.vosdellen@parasol-island.com isabelle.vosdellen@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' <br />Currently I am living in Krefeld (it is more beautiful than its reputation…) <br /><br />
<br /><br />
'''What skills would you bring to the company? How would you want to develop your talents?''' I like to look at things from an eagle´s perspective, especially when it comes to figures. At Parasol I'd like to enlarge my hunting grounds. <br /><br />
<br /><br />
'''What bores you to death and what ramps up your adrenaline level?'''<br />Personal development stops.<br /><br />
The prospect of a good deal.<br />
<br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you?''' A stack of books waiting to be read by me.<br /><br />
My family, friends and two puppies called Lotta and Toni. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' My diary and Google Maps.<br />
<br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' Banking & Insta.<br /><br />
Read again "what really moves me".<br /><br />
<br /><br />
'''What books are you enjoying at the moment? What are classics you would not want anyone to miss?''' Kind 44, a Thriller written by Tom Rob Smith! I should read a lot more biographies... Michael Ende – legendary.<br /><br />
<br /><br />
|}<br />
<br />
==Jan Shepherd==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:shepard_pola.jpg|249x249px]]<br /><br />Creative Unit Lead<br />[http://mailto:Jan.Shepherd@parasol-island.com Jan.Shepherd@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Berlin||'''Where do you come from, and where are you headed?''' I come from the South of Germany where they are capable of everything but Hochdeutsch. After moving to Austria for a while, I made Berlin my home and even grew some British roots through marrying a Sottish lady. <br /><br />
<br /><br />
'''What skills would you bring to the company? How would you want to develop your talents?''' I chip in a broad creative background going from graphic design and creating campaigns to art and film direction. I also bring some experience in understanding and translating a clients needs to the table. I would love to successfully combine both, to kick some ass and make the island an even more desirable player to work with. <br /><br />
<br /><br />
'''What bores you to death and what ramps up your adrenaline level?'''<br />Boring: Alpha-Silverbacks, being reasonable, paperwork. <br />Adrenaline: If a plan comes together, fresh powder days, live music.<br /><br />
<br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you?''' ROSE Backroad AL. Everything about my little son Jack and my wife Amanda.<br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' It´s got to be my iPhone. To Google for solutions. And in my case, looking for directions.<br />
<br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' https://thatsthefinger.com, to stay humble. <br />
<br /><br />
Everyone I'd not show the finger.<br /><br />
<br /><br />
'''What books are you enjoying at the moment? Reading: "Into the Woods" by John York, "Barbarian Days" by William Finnegan, "Tschik" by Wolfgang Herrndorf; Listening: "Malibu" by Anderson Paak, "Ride the Lightning" by Metallica, "Greatest Hits" by Rocco Granata. <br /><br />
<br /><br />
|}<br />
<br />
==Jacob Fletcher==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Jacob Fletcher quadratisch-3974x3974.jpg|frameless|250x250px]]<br />[[File:Grundriss VH 2.OG 02.jpg|frameless|304x304px]]<br />Creative Concepter <br />[http://mailto:jacob.fletcher@parasol-island.com jacob.fletcher@parasol-island.com]<br />Sprache: Englisch & Deutsch<br />Stadt: Düsseldorf||<br />
|}<br />
<br />
==Janina Bretz==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Janina Bretz quadratisch-3974x3974.jpg|250x250px]]<br />[[File:Grundriss VH 1.OG 17.jpg|frameless|304x304px]]<br />Projektmanager Interactive <br />[http://mailto:janina.bretz@parasol-island.com janina.bretz@parasol-island.com]<br />Sprache: Deutsch, Englisch <br />Stadt: Düsseldorf||<br />
|}<br />
<br />
==Jannis Nevermann==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Jannis Nevermann 2 quadratisch-3974x3974.jpg|249x249px]][[File:Grundriss VH 2.OG 04.jpg|frameless|304x304px]]<br /><br />Junior Creative Concepter<br />[http://mailto:jannis.nevermann@parasol-island.com jannis.nevermannl@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf|| |'''Where do you come from, and where are you headed?''' <br /> I was born in Langenfeld, Germany but spend most of my elementary-school time in San Diego, California. After three years, I moved back to Germany. For now, I am happy to live in Monheim and work nearby. I cannot foresay where I will be heading in future, but what I can say for sure is that I want to stay here long. <br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?'''<br /> I would describe myself as creative. I like to play with different types of visualisation and the different media types. Also, it is very interesting to know how people react to these. Therefore I studied media and cognition science in Duisburg which combines all these. After my studies I worked as a Community Manager for the theme park Phantasialand. As soon as I saw the job opening here at Parasol Island I applied for it. I believe this is a great place to learn from very creative people and improve myself by watching them and seeing how professionals work.<br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' <br /> Always repeating tasks with no challenge. Working very long on the same thing. Just hanging around and doing nothing. Those are probably the two things that bore me the most.<br />
I love (almost) every sport, especially watersports, soccer and basketball. And I love to be a creative or try new things and see how these things develop..<br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' <br /> To learn more about the digital work for a company, seeing the possibilities there and being part of a great team, that creates great work and media.<br />
Personally I want to train more again to become more fit and strong again after my injuries. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' <br /> As far as you can still call it a gadget I would say my mobile. It has all the solutions for every situation I need. Do not get me wrong, I also like being offline for some days during holidays but in general and everyday life I really do not want to miss my mobile. <br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' <br /> Recently I often checked the news t3n provides to stay up to date. Also I like Pinterest to get ideas for many different things, especially DIY things and presents. Furthermore, I frequently watch basketball on DAZN.<br />
Offline I often see my old friends from High School. We managed to stay in contact even though some of us moved further away. Additionally, my girlfriend and I often go to the harbour in Maintal, near Frankfurt for the weekend. My girlfriend grew up in that area and has friends there which camp at the harbour. Also, we can do watersports like wakeboarding or wakesurfing there, as far as our injured knees let us.<br /><br />
Monkeys. <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?'''<br /> I always plan to reed books, but in the end I actually don’t. It is something I want to change in the near future. I like different kind of music styles, my favourite are Hip Hop (of the 2000s), alternative, some country, and a music style I like to call surfer music.<br />
Classics are of course the works of Eminem and 50 Cent. They were most present in my childhood and no matter if you want to motivate yourself, get ready for a (basketball) game or just party in style – you don’t want to miss these classics. .<br /><br />
|}<br />
<br />
==Jessica Lagemann==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Jessica Lagemann 2 quadratisch-3974x3974.jpg|250x250px]]<br /><br />Social Media Manager<br />[http://mailto:jessica.lagemann@parasol-island.com jessica.lagemann@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Berlin|| |'''Where do you come from, and where are you headed?''' <br /> I grew up in the flattest flatland, in Niedersachsen (Lower Saxony). After a few stops here and there I finally ended up in Berlin..<br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' <br /> Ignorance and arrogance! Slow internet and bad radio reception. <br />
Adrenalin ramping in a positive way: Good concerts, animal videos, Capri Sonne and parachute jumping....<br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' <br />Maybe one day, perhaps, a Leica camera. And, of course, a mini-horse named Li'l Sebastian (Parks and Recreation fans know). Until then my beloved old bike I purchased at the local flee-market.<br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' <br /> Google and my gut feeling.<br /><br />
Brain.<br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' <br /> Pin Pin Pinterest. Friends and family – gladly on the Tempelhofer Feld in Berlin.<br /><br />
Monkeys. <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?'''<br /> After 17 years I once again excavated Stephen King's It, my read for the coming weeks. The new records from Arcade Fire and Manchester Orchestra. And – for topical reasons – Kettcar's Summer 89 (if they can do something, it’s lyrics). <br /><br />
|}<br />
<br />
==Joachim Jo Kammer==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Joachim Kammer 2 quadratisch-3974x3974.jpg|frameless|250x250px]]<br />[[File:Grundriss VH 1.OG 02.jpg|frameless|304x304px]]<br />Operations Manager<br />[http://mailto:joachim.kammer@parasol-island.com joachim.kammer@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Woher kommst du und wohin willst du?'''Ich brauchte eine Weile, um zu verstehen, woher ich kam. Sicher habe ich mich in der Vergangenheit etwas verleiten lassen, von Werten, die es eigentlich nicht wert sind! Ich bin unterwegs auf einer Reise, die mich erfüllen soll und zu der ich einmal mit sehr positiven Gefühlen zurückblicken möchte.<br /><br />
<br /><br />
'''Was langweilt dich zu Tode und was lässt deinen Adrenalinpegel steigen?''' Oberflächlichkeit langweilt mich zu Tode. Mein Adrenalinpegel steigt, wenn ergreifende Dinge passieren oder anstehen. Das können aber auch tatsächliche Abenteuer/Herausforderungen sein (sportlich, musikalisch, beruflich, …). <br /><br />
<br /><br />
'''Was ist dein aktuelles Objekt der Begierde und was bewegt dich wirklich?''' Das geht zu weit, über mein aktuelles Objekt der Begierde möchte ich mich hier nicht auslassen ;-)<br /><br />
<br /><br />
'''Welches Gadget ist unentbehrlich und welche Applikation hat immer eine Lösung parat?''' Instagram ist für mich unentbehrlich: „Capture and Share the World's Moment. Die Applikation, die immer eine Lösung parat hat, gibt es leider nicht, deswegen gibt es ja so viele :-)<br /><br />
<br /><br />
'''Welcher Domain stattest du täglich einen Besuch ab und wem gerne in echt?''' Tatsächlich sind es Facebook.com, spiegel.de, google.com. In echt besuche ich gerne woyton.de.<br /><br />
<br /><br />
'''Was liest und hörst du momentan und welche Standardwerke möchtest du nicht missen?''' Ich lese gerade „Nachtzug nach Lissabon“, das braucht eine Weile, weil ich mich dabei erwische, einige Seiten mehrfach zu lesen. „Standardwerke“ in diesem Sinne gibt es für mich nicht, außer „Tim & Struppi“.<br /><br />
|}<br />
<br />
<br />
==Joao Narciso==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File: Joao.jpg|250x250px]]<br /><br /><br /><br />Web Developer<br />[http://mailto:Joao.Narciso@parasol-island.com Joao.Narciso@parasol-island.com]<br />Sprache: German, English, Portuguese <br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' <br />I was born in Salvaterra de Magos, a countryside village not far from Lisbon, Portugal, and I've been living in Düsseldorf since 2014. I hope to contribute with experience and knowledge and create great and innovative solutions together.n.<br />
<br /><br />
'''What skills would you bring to the company? How would you want to develop your talents?''' I’m a multidisciplinary web developer, I enjoy integrating new technologies and using the latest resources, I find challenging handling big projects or projects with a lot of dependencies. I hope to keep improving my skills, learn new ones and also learn with other departments.. <br /><br />
<br /><br />
'''What bores you to death and what ramps up your adrenaline level?''' <br /> Traffic jams, slow internet connections. <br /><br />
Challenges. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' A smartphone and youtube, from videos with cooking classes to quantum computing, everything is there.<br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' Scotch.io, O'Reilly Media, Dev.to for tech/programming and corrieredellosport.it, marca.com for football news. <br />
I often meet with my friends and also some teammates from my football team. <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?''' <br /> Currently reading the “The Gulag Archipelago” and listening to “Haruki Murakami’s Vinyl collection” playlist on spotify.<br />
As for classic books, Heart of Darkness, The Name of the Rose, Lord of the Flies, The Catcher in the Rye. Classic bands: Pink Floyd, King Crimson, Black Sabbath, Coven, Judas Priest and Slayer. <br /><br />
|}<br />
<br />
==Johann Fanger==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File: johann_pola.jpg|250x250px]]<br /><br /><br /><br />Senior Project Manager<br />[http://mailto:Johann.Fanger@parasol-island.com Johann.Fanger@parasol-island.com]<br />Sprache: German, English <br />Stadt: Berlin||'''Where do you come from, and where are you headed?''' <br />Last year felt like the Oceanic 815 - total crash landing, total lost. Now ready to explore the island and head out to sea again.<br />
<br /><br />
'''What skills would you bring to the company? How would you want to develop your talents?''' Project management, client care, music production, sound design, composition. Event management, film production, photography, design. <br />Always keen on learning new things in my (many) fields of interests. Best learning experiences I had so far is learning from my peers, but would love to have a structured in-depth knowledge sharing with a seasoned tutor in the format of a master class or something alike. <br /><br />
<br /><br />
'''What bores you to death and what ramps up your adrenaline level?''' <br /> Repetitive, nonsensical tasks, that "have to be done" because "we have always done it that way" bore me…<br />
<br /><br />
Projects with a great team spirit, leadership and cutting edge, disruptive creative approach really get me going. <br /><br />
Challenges. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' Probably doesn't count but my 15" macBook Pro from 2015 has been with me for a while, is still still alive and my favorite "tool". Don't have a favorite app, but using a lot of different google (cloud) services. <br /><br />
<br /><br />
'''What website do you visit frequently?''' Leo.org, deepl.com , Wikipedia, FAZ.net.<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?''' <br /> Books (currently on my reading list): Iwan Turgenjew, Väter und Söhne (Отцы и дети) / Christopher Ryan, Sex at Dawn / Ursula Le Guin, The Books of Earthsea / Cennydd Bowles, Future Ethics. <br /><br />
Music (currently on heavy rotation): Texas is the Reason, Samian, SOLEA & other classic 90ies emo-core spotify compilations / Georg Solti & Chicago Symphonics, Complete Mahler Symphonies (II. & VII are my favorites) / Daniel Avery, Illusion of Time / Bobby McFerrin & Chick Corea, The Mozart Sessions. <br /><br />
Classics (Music): Neil Young : everything up to 2000s / Keith Jarrett: everything on ECM Recordings / Basic Channel: every last note they produced. <br /><br />
|}<br />
<br />
==Jonathan Wulfes==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Jonathan Wulfes quadratisch-3974x3974.jpg|250x250px]]<br />[[File:Grundriss VH 2.OG 23.jpg|frameless|304x304px]]<br />Komponist<br />[http://mailto:jonathan.wulfes@parasol-island.com jonathan.wulfes@parasol-island.com]<br />Sprache: Deutsch, Englisch, Französisch <br />Stadt: Düsseldorf||<br />
|}<br />
<br />
==Jörn Beyer==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Joern Bayer quadratisch-3974x3974.jpg|250x250px]]<br />[[File:Grundriss VH 2.OG 14.jpg|frameless|304x304px]]<br />Head of Design Interactive<br />[http://mailto:joern.beyer@parasol-island.com joern.beyer@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||<br /><br />
|}<br />
<br />
==Josée Charlott Moryson==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Josee Moryson quadratisch-3974x3974 (1).jpg|250x250px]][[File:Grundriss HH 1.OG 12.jpg|frameless|304x304px]]<br />Trainee Film Department<br />[http://mailto:josee.moryson@parasol-island.com josee.moryson@parasol-island.com]<br />Languages: German, English<br />City: Düsseldorf||'''Where do you come from, and where are you headed?'''I was born in Germany but I have polish as well as french roots. <br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' I'm always trying to figure out the positive sides to every situation. <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' Being a front seat passenger i'm always falling asleep !<br />
Being in heights because i'm so scared of it… <br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' I want to be able to do things that I love and want in life. I'm scared to look back 10 years from now and think that I lived an absoulutely boring life! So I'm doing my best to accomplish that. <br /><br />
<br /><br />
'''What gadget is indispensable?''' A corkscrew because wine is the answer for everything. <br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?'''Instagram/snapchat. My friends and familiy. <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?''' The book Milk and Honey from Rupi Kaur ! It's inspiring and I can relate to her quotes. I really enjoy The Weekend's Album Trilogy which I can promote everyone to listen too. <br /><br />
|}<br />
<br />
==Kai Obenhaus==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Kai Obenhaus 2 quadratisch-3974x3974.jpg|250x250px]]<br /><br /> Editor <br />[http://mailto: kai.obenhaus@parasol-island.com]<br />Languages: German, English<br />City: Berlin||'''Where do you come from, and where are you headed?'''I started in television, spent some years doing music videos and more and more advertising and web formats lately. <br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' I love editing and color grading – and it is always possible to improve… <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' Bureaucracy vs. the latest technologies. <br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' A ticket to Tokyo. <br /><br />
<br /><br />
'''What gadget is indispensable?''' My phone, computer and headphones are indispensable and help to solve most of the problems. <br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' Twitter, Google and Amazon. I meet friends and family all over the world.<br />
<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' I love cookbooks and have way too many. A classic would be Teubner Dessert. <br />
This week I listen to the new Tocotronic album and some Audioslave. <br /><br />
|}<br />
<br />
==Karina Böhme==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File: Karina.jpg|250x250px]]<br /><br /> Social Media Community Manager <br />[http://mailto: karina.boehme@parasol-island.com]<br />Languages: German, English<br />City: DUS||'''Where do you come from, and where are you headed?'''<br />I was born and raised in Neuss and have never left the most beautiful city (besides Düsseldorf) on the Rhine. <br /><br />
<br /><br />
'''What skills do you bring to the company?''' A lot of love, motivation and team spirit. <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' <br />Waiting waiting waiting... – and waiting. <br /><br />
Fast cars. <br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' Visiting Alaska is my current object of desire.<br /><br />
Success and people who have a motivating attitude and swim against the stream. <br /><br />
<br /><br />
'''What gadget is indispensable?'''<br /> Smartphone – jups. <br /><br />
A solution? Google Maps, Tripadvisor and Spotify. <br /><br />
<br /><br />
'''What website do you visit frequently?''' Instagram and Skyscanner, because traveling and Insta are always good buddies.<br />
<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' My favorite kind of music is Black Music, RnB and of course 90s trash. <br /><br />
|}<br />
<br />
==Kim Duesselberg==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Kim Duesselberg 3 quadratisch-3974x3974.jpg|250x250px]]<br />[[File:Grundriss HH 1.OG 14.jpg|frameless|304x304px]]<br />Producer<br />[http://mailto:kim.duesselberg@parasol-island.com kim.duesselberg@parasol-island.com]<br />Sprache: Deutsch, Englisch <br />Stadt: Düsseldorf||<br />
|}<br />
<br />
==Lara Rickert==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:lara.jpg|250x250px]]<br /><br />Apprentice<br />[http://mailto:lara.rickert@parasol-island.com lara.rickert@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' I grew up in a small village in the beautiful Sauerland. Now I am living in Cologne and I am very happy to be part of the Island. <br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' A lot of motivation to learn new things and a creative mind. I’m eager to improve my skills at the Island and learn a lot from professionals! <br /><br />
<br /><br />
'''What bores you to death, and what ramps your adrenaline level?''' Traffic jams… Since I live in Cologne it belongs to my daily routine. <br /><br />
Definitely roller coasters!<br />
<br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you?''' There is no object I desire, but what I really want is to travel and see all beautiful places around the world. <br /><br />
<br /><br />
<br />
'''What gadget is indispensable and which application always has a solution?''' Google Maps, otherwise I’m lost. <br /><br />
<br /><br />
<br />
'''What website do you visit frequently? Whom do you meet offline?''' Spotify and Instagram. <br /><br />
I love spending time with my family and friends.<br />
<br /><br />
<br /><br />
<br />
'''What books and music are you enjoying at the moment? ''' To be honest I don’t really like to read books. But when I do, I read motivational books that help me to improve myself. There is no specific genre of music I like. I’m listening to almost everything with positive vibes. <br /><br />
<br /><br />
|}<br />
<br />
==Laura Albani==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:albani.jpg|250x250px]]<br /><br />Art Buyer<br />[http://mailto:laura.albani@parasol-island.com laura.albani@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Berlin||'''Where do you come from, and where are you headed?''' I’m a Berlin born kid. Back when Prenzlauer Berg was still grey and shitty my mom decided to move with me to Barcelona, where I spent my first school years. Back to Berlin, I always lived where I was born – Prenzlauer Berg, observing (and judging) the fancy change, whilst carrying the dream of living in Barcelona again, at an older stage of my life. <br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' I’m skilled in finding connections between something or someone, that maybe isn’t connected in the first place – whilst almost never losing my smile and laugh way too hard on stuff. I’m excited to find new connections for the island.<br /><br />
<br /><br />
'''What bores you to death, and what ramps your adrenaline level?''' <br />Trap music bores me to death. <br /><br />
The thrill of seeing two colors combine to one new color, while slashing them on a canvas, gives me an adrenaline rush.<br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you?''' <br />I’m dreaming of having a dachshund, that’d move me into the outside world a little more. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' <br />PayPal is life. <br /><br />
The app Co-Star, for explaining in a pseudoscientific not at all proven way which star combination is responsible for me being in a specific mood. <br /><br />
<br /><br />
<br />
'''What website do you visit frequently? Whom do you meet offline?''' Spotify, without music there’s no life. Same with Instagram, without it, there’d be more real life though. <br />
<br /><br />
I meet all my good friends in real life frequently. OFC only if we’re not in another lovely lockdown situation. <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? ''' <br /> Currently into the hipster wisdoms of Mark Manson.<br />
<br /><br />
Concerning Music: from Chet Baker to Chet Faker the world is more than open. Deep Hip Hop flex to dreamy Pop… could be any type of music, so long as it’s really really good. (Why does "I like all kinds of music" always sounds like you don’t have any taste?) <br /><br />
<br />
Biggest dream: having an O.S.T., depending on my mood, constantly surrounding me <br /><br />
<br /><br />
|}<br />
<br />
==Laura Battaglia==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:laurab_pola.jpg|250x250px]]<br /><br />Producer at Another Slang<br />[http://mailto:Laura. Battaglia@parasol-island.com Laura.Battaglia@parasol-island.com]<br />Sprache: Deutsch, Englisch, Italienisch<br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' With a German mother and Italian papà – I have my roots in both worlds. Currently headed to nothing but what gives me and where I feel the best vibes. <br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' <br />My ambition to feel inspired by everything. If it is a color, a song, an interview, a style, an attitude oder behavior.<br /><br />
I sometimes have a feeling for what people need before they actually know it. I get bored fast so I’m always looking for things to improve. And I can keep people grounded while they’re flying without stopping them. <br /><br />
<br /><br />
'''What bores you to death, and what ramps your adrenaline level?''' <br /> Laziness and energy dips – especially my own. The endless downward spiral of doing the same thing all over again and expecting a different outcome. <br /><br />
For a high pulse I usually go for an old fashioned run.<br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you?''' <br />I’m super bubbly from the inside and crave 24 things a day. <br /><br />
Energy flows where attention goes.<br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' <br />I’m barely alive without Spotify. <br />
<br /> Head, heart and soul are always good solution finders. <br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' Multiple times a day at the moment: https://koeln-marathon.de/anmeldung – still trying to convince me doing this again.<br /><br />
Offline I spend time with people with whom I can grow and feel free. <br />
<br /><br />
I meet all my good friends in real life frequently. OFC only if we’re not in another lovely lockdown situation. <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? ''' <br /> I’m currently trying to enjoy the beauty of quietness. If another mood switches: https://open.spotify.com/track/0wY9rA9fJkuESyYm9uzVK5?si=c1c81e268c474c42 <br /><br />
<br /><br />
|}<br />
<br />
==Laura Kallenbach==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:laura_.jpg|250x250px]]<br /><br />Key Account Director<br />[http://mailto:laura.kallenbach@@parasol-island.com laura.kallenbach@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?'''I come and live currently in Mönchengladbach. Actually, most people only know this city from the soccer club Borussia Mönchengladbach. <br />
I would also like to move to Cologne – my secret favorite city – which should not be said out loud in Gladbach or Cologne, because both cities are known to be enemies because of soccer.<br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' As an account I have strong communication and management skills, I am very organized and have also a good eye for creative ideas which I like to fight for at the client's site. I am open to learn a lot of new things with you and to constantly expand my mindset. <br /><br />
<br /><br />
'''What bores you to death, and what ramps your adrenaline level?''' What really gets on my nerves is waiting and technology that doesn't work. <br />
It also makes my adrenaline level rise – but not in a positive way.<br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you?''' My goal for 2021 is to get my own dog in any case. My dream dog is a Golden Doodle – a mix of Golden Retriever and Poodle. Unfortunately I can't show you a picture here – but an extremely sweet dog breed, in which everyone is immediately in love. <br /><br />
<br /><br />
'''What gadget is indispensable and what application always has a solution?''' Not without my Iphone. <br />
And if you know an application that always has a solution … great, give it to me! <br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' <br />Online: Instagram... I guess.<br /><br />
Offline: friends, family.<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? ''' Right now I am reading the book Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland. <br /><br />
In general I like to listen to electronic music: Black Coffee, Andim, Loco Dice, Sven Väth, Carl Cox and so on. <br />
Or classics like for example Stevie Wonder, Madonna, Michael Jackson on my old vinyl record player from my grandfather which gives the classics the special touch through sound. <br /><br />
<br /><br />
|}<br />
<br />
==Luisa-Marie Steidle==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:LuisaSteidle.jpg|250px]]<br /><br />Project Manager<br />[http://mailto:luisa.steidle@parasol-island.com luisa.steidle@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Berlin||<br />
|}<br />
<br />
==Luisa Vohrer==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Luisa Vohrer 2 quadratisch-3974x3974.jpg|250x250px]][[File:Grundriss VH 1.OG 16.jpg|frameless|304x304px]]<br /><br />Project Manager<br />[http://mailto:luisa.vohrerer@parasol-island.com luisa.vohrerer]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Woher kommst du und wohin willst du?''' Grew up in a small village near Münster. Every day somewhere else.<br /><br />
<br /><br />
'''Was langweilt dich zu Tode und was lässt deinen Adrenalinpegel steigen?''' Queues. Roller coasters!<br /><br />
<br /><br />
'''Was ist dein aktuelles Objekt der Begierde und was bewegt dich wirklich?''' Opel Manta; my Docs.<br /><br />
<br /><br />
'''Welches Gadget ist unentbehrlich und welche Applikation hat immer eine Lösung parat?''' The heart.<br /><br />
<br /><br />
'''Welcher Domain stattest du täglich einen Besuch ab und wem gerne in echt?''' Spotify. Friends & friends of friends.<br /><br />
<br /><br />
'''Was liest und hörst du momentan, und welches Standardwerk möchtest du nicht missen?''' Spooky Black & Sherlock Holmes.<br /><br />
|}<br />
<br />
==Maja Deckers==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:maja.jpg|250x250px]]<br /><br />Apprentice<br />[http://mailto:maja.deckers@parasol-island.com maja.deckers@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' I come from Düsseldorf and can't imagine leaving this beautiful city at this moment.<br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' I'm here to do an apprenticeship and find out my strengths and deepen them. <br /><br />
<br /><br />
'''What bores you to death, and what ramps your adrenaline level?''' The most boring thing for me is standing with my car in a traffic jam or sitting in my doctor's waiting room.<br />
<br />
The moment when you realize that the roller coaster stops at the highest point and you know there's no going back ramps my adrenalin level to 100%. <br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you?''' My new flat, my dogs, my car, coffee, good food and very important during this hot summer: ICE CREAM.<br />
My family, especially my two sisters. <br /><br />
<br /><br />
<br />
'''What gadget is indispensable and which application always has a solution?''' My Iphone and my mother always have a solution for me. <br /><br />
<br /><br />
<br />
'''What website do you visit frequently? Whom do you meet offline?''' Instagram and every website to shop shoes and clothes. <br />
My friends, my family. <br /><br />
<br /><br />
<br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss? '''At this moment, I'm reading a book called Die Geschichte der Bienen from Maja Lunde, this book tells you something about the change of the habitat of bees.<br />
I don't care what music, the main thing is no U2, because my dad is the biggest fan and in my childhood, i heard every album 1000000000x. <br /><br />
|}<br /><br />
<br />
==Marc Fischer==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Marc Fischer quadratisch-3974x3974.jpg|250x250px]]<br /><br />Producer<br />[http://mailto:marc.fischer@parasol-island.com marc.fischer@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Berlin||'''What bores you to death and what ramps up your adrenaline level?''' Going with the flow can be pretty boring. I love to ride my bike in the city. Fast. Ignoring red lights on crossroads (sometimes, haha). Riding close to objects. Pushing your adrenaline level can be real fun.<br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you?''' To beat the climb of the infamous Mont Ventoux this month. Makin’ moves moves me. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' My technics 1210er are indispensable. I can trust them and they will run forever.<br />
There is an app called “Streichholz ziehen” If you don’t find a solution – grab a “Streichholz”. <br /><br />
<br /><br />
'''Which website do you visit frequently? Whom do you meet offline?''' Honestly, vimeo.com is the place to go. Sometimes it’s really hard to keep updated because so many new videos are uploaded every day. But a perfect day should start and end with a nice video which reminds us of the reason why we’re working in this field of work. Cause we simply love beautiful things. I love to meet friends in personal. All day long we’re staring at displays whether it’s a computer or cellphone display. It’s a refreshing feeling to turn it off and enjoy analogue things. If it’s cooking or playing some music. In my opinion it can be really efficient and satisfying to work with friends or colleagues on ideas which are not limited by the speed of the internet. Offline is not as bad as it seems. <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss? '''Currently I’m into „Come into my kitchen“ which is a book about the early techno scene of frankfurt. It gives a clear image about how and why everything started and how the club „Robert Johnson“ became one of the best in the world. It also topics the quest to create „the“ perfect sound. (You can grab a copy here: http://liveatrobertjohnson.com). The works of Stefan Marx (Illustrator), Salt & Silver (Creators of Travel and Cook Books), Lobster Theremin (Label), Forbidden Planet (Label), Larry Clarke (Director), Massimiliano Pagliara (Musician). I think there is too much worth mentioning. <br /><br />
|}<br /><br />
<br />
==Maren Königs==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:maren_pola.jpg|250x250px]]<br /><br />Production Assistant<br />[http://mailto: maren.koenigs@@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Berlin||'''Where do you come from, and where are you headed?''' I was born in Duisburg but spent the past three years in lovely London which I dearly miss. But right now, I’m very happy stranded on an island in Berlin..<br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' Passionate about film & storytelling. A layered background from the film industry across creative departments which helps me to understand the artists I’m working with now.<br />I hope to get involved in many exciting project here and grow with every new challenge.<br /><br />
<br /><br />
'''What bores you to death, and what ramps your adrenaline level?''' Doing my taxes and when people tell me about their rating on eBay. <br /><br />
Snorkeling and diving rise my endorphine and adrenaline level in the best possible way. <br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you?''' I always dream about my forever house that I’m (hopefully) gonna buy some day which is a spooky old Victorian mansion somewhere in New England. <br /><br />
<br /><br />
'''What gadget is indispensable and what application always has a solution?''' My notebook and a pen but I’d also be lost without google maps. <br /> I think Youtube almost always got answer. <br /> <br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' <br />Patreon: I follow some writers and other artists on there who inspire me. <br />
<br /> My friends and family (preferred those who have dogs).<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? ''' The World is Blue by Silvia A. Earle and I tend to re-read everything my favorite author Shirley Jackson wrote constantly. <br /><br />
I also collect film art books and am currently enjoying my latest find The Soul and Art of Blade Runner. <br /> And for music, my favorite singer is Jesse Jo Stark.<br /> I’d highly recommend the book I’m reading right now The World is Blue – How our Fate and the Ocean’s are the same along with Mission Blue and Seaspiracy on Netflix.<br /><br />
<br /><br />
|}<br />
<br />
==Melanie Thalmann==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:mel_pola.jpg|250x250px]]<br /><br />Head of Accounting<br />[http://mailto:melanie.thalmann@parasol-island.com melanie.thalmann@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' I was born and grew up in the "highly catholic" Kevelaer. So, when it's dark my halo sometimes shines :-) At the age of 24 I was ready to move on to new shores...<br />
I was professionally drawn to the "BIG city" Düsseldorf. However, I ended up living on the other side of the Rhine, Neuss. I've been enjoying it so much ever since, that I'm still there.<br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' I did the classic apprenticeship as a tax manager, followed by further trainings. One thing led to another and other similar tasks and skills were added to my curriculum. I can definitely say that I'm a "number artist". I'm always excited about what one can experience and do with numbers. I consider myself an organized and structured person.<br />
Furthermore, I'm always passionate about improving my work and my working environment.<br /><br />
<br /><br />
'''What bores you to death, and what ramps your adrenaline level?''' I don't really know boredom. There is always something I want to do. <br />
My heart beats for nature and outdoor activities. I'm an active person, I like hiking and the whole adrenaline rush that comes with it. I feel that I find my strength out there. <br /><br />
<br /><br />
'''What’s your current desire, and what really moves you?''' I would say having the freedom to meet my friends and knowing that my loved ones are safe and healthy. <br /><br />
<br />
'''What website do you visit frequently? Whom do you meet offline?''' I mostly use Google in my research. Whether I have personal or job-related questions, I feel that most of the times Google can provide me with an answer or solution.<br />
Offline I meet my partner Nicolas, who is always there when I wake up. In the same time, my family is on top of the dating list. <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss? '''I love thrillers – books in between scary and beautiful. Unfortunately, since the Covid outbreak last year, I've hardly had time for a good book.<br />
When it comes to music, I'm a child of the 1980s and 1990s. I like to sing and dance to that sound.<br /><br />
|}<br /><br />
<br />
==Mila Mardan==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Mila Mardan 2_quadratisch-3974x3974.jpg|250x250px]] <br /><br />Office Manager<br />mila.mardan@parasol-island.com<br />Sprache: Deutsch, Ukrainisch, Russisch<br />Stadt: Hilden||'''Where do you come from, and where are you headed?''' Geboren und aufgewachsen bin ich in der Ukraine, und seit 19 Jahren wohne ich im wunderschönen Hilden.<br />
<br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' Meinen organisatorischen Sinn und Durchhaltevermögen in Stresssituationen. Mein Ziel ist es in nächster Zeit mehr Managementaufgaben und Personalverantwortung zu übernehmen.<br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' Bei einer neuen Urlaubsplanung schlägt mein Herz höher. <br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' Ein Leben ohne Kinder ist langweilig... <br /><br />
<br /><br />
'''What gadget is indispensable?''' Eindeutig Iphone.<br /><br />
<br /><br />
'''What website do you visit frequently?''' Pinterest, Facebook, Spotify<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' The Cranberries, Lady Gaga aber auch sehr gerne Klassik.<br /><br />
|-<br />
|<br />
|<br />
|}<br />
<br />
==Moritz Grenzebach==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Moritz Grenzebach quadratisch-3974x3974.jpg|250x250px]] <br /><br />[[File:Grundriss HH 1.OG 10.jpg|frameless|304x304px]]<br />Animation Producer<br />[http://mailto:moritz.grenzebach@parasol-island.com moritz.grenzebach@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Woher kommst du und wohin willst du?'''Ursprünglich vom Niederrhein, jetzt aus Köln. Lieblingsziel: zu euch auf die Insel!<br /><br />
<br /><br />
'''Was langweilt dich zu Tode und was lässt deinen Adrenalinpegel steigen?''' Mich zu langweilen fällt mir schwer, wobei deutsche Fernsehserien ... Adrenalin wird bei mir freigesetzt durch: Ein neuer Job, Auftritte als Musiker und jede Herausforderungen außerhalb der Komfortzone. <br /><br />
<br /><br />
'''Was ist dein aktuelles Objekt der Begierde und was bewegt dich wirklich?''' Ein Balkon. Meine unstillbare Neugier.<br /><br />
<br /><br />
'''Welches Gadget ist unentbehrlich und welche Applikation hat immer eine Lösung parat?''' Meine Drumsticks. Mein Bauchgefühl.<br /><br />
<br /><br />
'''Welcher Domain stattest du täglich einen Besuch ab und wem gerne in echt?''' Tägliche Besuche bei io9.com, schleckysilberstein.com, fubiz.net ... und beinahe täglich meinem Mitbewohner mit der Espressomaschine. <br /><br />
<br /><br />
'''Was liest und hörst du momentan, und welches Standardwerk möchtest du nicht missen?'''Zuletzt gelesen: Beat The Reaper von Josh Bazell. Zuletzt gehört: Phantogram – Voices, Zuletzt gesehen: True Detective, The Wolf of Wall Street, Unverzichtbare Standardwerke sind (u.a.): Buch: On the Road von Jack Kerouac, Alben: Beastie Boys – Check Your Head, Filme/Serien: The Big Lebowski, Breaking Bad.<br /><br />
|}<br />
<br />
==Moritz von Schrötter==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Moritz von Schroetter quadratisch-3974x3974.jpg|250x250px]]<br />[[File:Grundriss_HH_1.OG_02.jpg ]]<br />Founder, Geschäftsführer<br />[http://mailto:moritz.vonschroetter@parasol-island.com moritz.vonschroetter@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||<br />
|}<br />
<br />
==Natalie Löwen==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File: nataliepola.jpg|250x250px]]<br /><br />Project Manager <br />[http://mailto:natalie.loewen@parasol-island.com natalie.loewen@parasol-island.com]<br />Sprache: German, English <br />City: Berlin||'''Where do you come from, and where are you headed?''' I’m originally from Kasachstan, grew up in Germany/NRW, studied in Kassel, currently living in Berlin and enjoying it a lot. <br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' As a product designer I like to think and work creatively. In combining those skills with structure and the interest to see a project from a holistic perspective I would like to develop interesting and meaningful projects with the island team. <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' <br />Waiting, routines.<br /><br />
Clever design, interesting conversations, changing things for better.<br /><br />
<br /><br />
'''What's your current object of desire and what really moves you?''' My object of desire is more space for my passion for furniture. Or a little atelier. I’m always fascinated by people with own ideas and opinions. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' My phone has many solutions. But some books from the flea market have better solutions. <br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' Maps, Netflix, Die Welt, Pinterest, Leibal.<br />
Offline – my friends.<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' Wabi Sabi books, Noam Chomsky: Kampf oder Untergang, Calvin and Hobbes :).<br />
Jazz, Electro. <br /><br />
|}<br />
<br />
==Nils Hartmann==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Nils Hartmann 2 quadratisch-3974x3974.jpg|250x250px]]<br />[[File:Grundriss VH 2.OG 01.jpg|frameless]]<br />Head of Interactive Department<br />[http://mailto:nils.hartmann@parasol-island.com nils.hartmann@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf<br />
||<br />
|}<br />
'''Woher kommst du und wohin willst du?''' <br />
https://en.wikipedia.org/wiki/Bad_Kreuznach<br />
<br />
<br />
'''Was langweilt dich zu Tode und was lässt deinen Adrenalinpegel steigen?'''<br />
https://www.instagram.com/p/BC5gUjtrw1w/?taken-by=dingeundsachen&hl=en<br />
<br />
'''Was ist dein aktuelles Objekt der Begierde und was bewegt dich wirklich?'''<br />
https://en.wikipedia.org/wiki/Finale_Ligure<br />
<br />
'''Welches Gadget ist unentbehrlich und welche Applikation hat immer eine Lösung parat?'''<br />
http://www.psychotherapie-mainz.de/tl_files/bildmaterial/fotos/impressum_stift.jpg<br />
<br />
<br />
'''Welcher Domain stattest du täglich einen Besuch ab und wem gerne in echt?'''<br />
https://twitter.com/<br />
<br />
'''Was liest und hörst du momentan, und welches Standardwerk möchtest du nicht missen?'''<br />
https://open.spotify.com/user/1121739498<br />
<br />
==Paul Dreisen==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Paul Dreisen 2 quadratisch-3974x3974.jpg|250x250px]]<br /><br />Head of VfX<br />[http://mailto:paul.dreisen@parasol-island.com paul.dreisen@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||<br />
|}<br />
<br />
==Peter Norenkemper==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Peter Norenkemper quadratisch-3974x3974.jpg|250x250px]]<br /><br />IT & Technical Infrastructure Manager<br />[http://mailto:peter.norenkemper@parasol-island.com peter.norenkemper@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Woher kommst du und wohin willst du?''' Geographisch komme ich aus dem schönen Mülheim an der Ruhr. Beruflich war ich bis lang bei RWE in Essen im IT-Fieldservice beschäftigt und ich habe heute an meinem zweiten Tag bei Parasol Island immer noch die Hoffnung, dass ich genau hier hin möchte.<br /><br />
<br /><br />
'''Was langweilt dich zu Tode und was lässt deinen Adrenalinpegel steigen?''' Offline sein. Ein spannendes Fußballspiel. <br /><br />
<br /><br />
'''Was ist dein aktuelles Objekt der Begierde und was bewegt dich wirklich?''' Ich glaube für die Zugfahrt werde ich mir jetzt doch mal ein iPad zulegen. Die Öffentlichen Verkehrsmittel.<br /><br />
<br /><br />
'''Welches Gadget ist unentbehrlich und welche Applikation hat immer eine Lösung parat?''' Smartphone aber eine App die immer eine Lösung parat hat… am ehesten die Google App..<br /><br />
<br /><br />
'''Welcher Domain stattest du täglich einen Besuch ab und wem gerne in echt?''' <br />
Google, facebook, heise und ja ich stehe wenigstens dazu bild.de. Privat besuche ich neben dem Supermarkt um die Ecke meist meine Familie und Freunde. <br /><br />
<br /><br />
'''Was liest und hörst du momentan und welche Standardwerke möchtest du nicht missen?'''Aktuell lese ich „Der Knochenbrecher“ von Chris Carter und höre Nirvana. Mit klassischer Literatur wurde ich in der Schule gequält. Das wünsche ich keinem. <br /><br />
|}<br />
<br />
==Philip Hansen==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Philip Hansen 2 quadratisch-3974x3974.jpg|250x250px]]<br />[[File:Grundriss HH 1.OG 16.jpg|frameless|304x304px]]<br />Founder, Geschäftsführer Animation<br />[http://mailto:philip.hansen@parasol-island.com philip.hansen@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||<br />
|}<br />
<br />
==Philipp Hüls==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Philip Huels quadratisch-3974x3974.jpg|250x250px]][[File:Grundriss VH 2.OG 15.jpg|frameless|304x304px]]<br /><br />Art Director<br />[http://mailto:philipp.huels@parasol-island.com philipp.huels@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Woher kommst du und wohin willst du?''' Vom Hafen auf die Insel - und danach? Bis zur Unendlichkeit und noch viel weiter.<br /><br />
<br /><br />
'''Was langweilt dich zu Tode und was lässt deinen Adrenalinpegel steigen?''' Fallback-Gifs können für mich problemlos eine Gute Nacht Geschichte ersetzen. Nach langen Wochen der Vorbereitung endlich in den Zielbereich einer Lauf- oder Wettkampfveranstaltung einzubiegen - immer wieder der pure Gänsehautmoment.<br /><br />
<br /><br />
'''Was ist dein aktuelles Objekt der Begierde und was bewegt dich wirklich?''' Was mich wirklich bewegt? Meine Heimat, meine Familie und Freunde – vieles davon spielt sich im schönen Volmerswerth am Rheinkilometer 734 ab. Hierzu ein ziemlich passendes Zitat von einem Herrn T. Uhlmann "Du kriegst die Leute aus dem Dorf, aber das Dorf nicht aus den Leute."<br /><br />
<br /><br />
'''Welches Gadget ist unentbehrlich und welche Applikation hat immer eine Lösung parat?''' Unentbehrlich? Meine Garmin Laufuhr - nie wieder ohne.<br /><br />
<br /><br />
'''Welcher Domain stattest du täglich einen Besuch ab und wem gerne in echt?''' Fubiz.net toller französischer Design Blog! Und in echt? Dem Gyros-Dealer meines Vertrauens: Südgrill<br />
am Aachener Platz - ein unheimliches Preis/Leistungsverhältnis, dass jedes Mal die lang anhaltende Tzatziki-Fahne wert ist.<br /><br />
<br /><br />
'''Was liest und hörst du momentan und welche Standardwerke möchtest du nicht missen?''' Meine momentane Lektüre: "Barfuß auf dem Dixi-Klo" - witzige Sportanekdoten von Lars Terörde aus Kaiserswerth. In meiner Playlist geben momentan Jack Johnson und Thees Uhlmann ihre Konzerte. <br /><br />
|}<br />
<br />
==Philipp Joisten==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File: philipp_.jpg|250x250px]]<br /><br />Project Manager <br />[http://mailto:Philipp.Joisten@parasol-island.com Philipp.Joisten@parasol-island.com]<br />Sprache: German, English <br />City: Düsseldorf||'''Where do you come from, and where are you headed?''' Born in Bonn and raised in a small village called Alfter (Vorgebirge). I would love to have a little farm when I'm an old and grey man. <br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' A very positive mindset and solid social skills. Learn from those who are more experienced than me. Always try to reflect on yourself as objectively as possible. <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' <br />Superficiality and constant naggers, a new bike day would cause this. <br /><br />
<br /><br />
'''What's your current object of desire and what really moves you?''' Same story, a new bike (Standard Pfadfinder). <br />
Moving stories, no matter how these are transported... could be music, photos, films, or any other art form. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' Unfortunately, it's my smartphone, it can do a lot and has often helped me in a wide variety of situations. The fresh spirit after a good meditation or a long lap on my racing bike. <br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' www.arte.tv/de<br />
My family, good friends, and of course my better half.<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' <br />Book: Joe Dispenza's Breaking the Habit of Being Yourself <br /><br />
<br />
Music: I'm very into soul music at the moment, such as Bill Withers, but I also feel drawn to many other musical directions. It is very dependent on the day. <br /><br />
I'll give you my top ten classics: Bob Dylan, Beatles, Jimi the GOAT Hendrix, Bob Marley, Johny Cash, James Brown, Michael Jackson, Prince, WuTang, and Kraftwerk. <br /><br />
|}<br />
<br />
==Philippe Stalla==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Philippe Stalla 2 quadratisch-3974x3974.jpg|250x250px]]<br />[[File:Grundriss HH 1.OG 13.jpg|frameless|304x304px]]<br />Head of Animation Department <br />[http://mailto:philippe.stalla@parasol-island.com philippe.stalla@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||<br />
|}<br />
<br />
==Sabine Mayer==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:bine.jpg|250px]]<br /><br />Senior Strategic Creative Interactive<br />[http://mailto:sabine.mayer@parasol-island.com sabine.mayer@parasol-island.com]<br />Language: German, English <br />City: Düsseldorf||'''Where do you come from, and where are you headed?'''I started with exhibition and event concepts in agencies in Cologne. Then moved to Berlin and switched to Social Media at TLGG. The last two years I created loads of beauty stuff as Creative Director at Content Cube, a L’Oréal exclusive agency. Right now, I´m looking for some “more masculine projects” and I´d love to push my film skills to the next aesthetic level.<br /><br />
<br /><br />
'''What skills would you bring to the company? How would you want to develop your talents?''' My superpowers are: creating strategic creative umbrellas and connect good single ideas to a holistic concept, staying calm under high stress level, thinking social – concept wise and team oriented. I´d like to develop myself by finding and connecting the right people at Parasol to learn from each other. <br /><br />
<br /><br />
'''What bores you to death and what ramps up your adrenaline level?'''People who are just talking about themselves kill my interest. And to ramp my adrenaline frequently I just search for things I´ve never done before. Some weeks ago I started working as a university lecturer and teach “Corporate & Product Branding” at RFH in Cologne.<br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you? ''' To live a life on which I can look back at the age of 80, sitting in my hover rocking chair and hear me saying: “Lucky me, I´ve just been happy.” <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' My iWatch has been my most dispensable gadget. I think about buying Alexa, cause even if I love writing I like to find some ways to avoid using my keyboard whole day long. And the most important app for me is Google maps, cause the orientation part is just missing in my brain.<br /><br />
<br /><br />
'''Which website do you visit frequently? Whom do you meet offline?''' I like a mix of creative tech stuff and social topics, for example t3n and Edition-F are two of my favorites. My friends here in Düsseldorf I try to meet weekly and as often as I can I visit my favorite people in Berlin. Also important, my daily appointment with Lumi & Nati, my kittens with cuteness overload.<br />
<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' I love podcasts. For example “Happy, holy and confident” which is mega mind opening, “Hotel Matze” cause of the inspiring personalities or “Fest und Flauschig” are part of my weekend routine. One of my favorite books is “The Circle” – a future vision about what it means if the whole society acts completely transparent. <br /><br />
|}<br />
<br />
==Sarabjeet Singh==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:sabpola.jpg|250px]]<br /><br />Web Developer<br />[http://mailto:Sarabjeet Sing@parasol-island.com SarabjeetSing@parasol-island.com]<br />Language: English, German <br />City: Hamburg||'''Where do you come from, and where are you headed?'''<br />From India, living in Hamburg, and now to the Island.<br /><br />
<br /><br />
'''What skills would you bring to the company? How would you want to develop your talents?''' I have years of hands-on experience in the Digital Space working as a Creative Developer and Technologist. I love to constantly research and develop new ideas that can inspire the creative team to apply those for existing clients and use them to pitch for potential ones. I’m always looking to add value and exploit any new media idea to its fullest potential. <br /><br />
<br /><br />
'''What bores you to death and what ramps up your adrenaline level?'''<br />Uncertainty. <br /><br />
Being helpful.<br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you? ''' <br />More hours in a day. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' My laptop. And Google.<br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' Feedly (I have subscriptions mostly related to Creative, Tech & Money). <br /><br />
I try to spend time with my 3-year-old toddler.<br />
<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' Currently listening to Humble the Poet – Things No One Else Can Teach Us. <br /><br />
|}<br />
<br />
==Sarah Krause==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:sarah.jpg|250px]]<br /><br />Influencer and Media Relations Manager<br />[http://mailto:sarah.krause@parasol-island.com sarah.krause@parasol-island.com]<br />Language: German, English <br />City: Berlin||'''Where do you come from, and where are you headed?'''<br />I'm from Düsseldorf, living in Berlin and headed to a bright future. <br /><br />
<br /><br />
'''What skills would you bring to the company? How would you want to develop your talents?''' Ask Till... he hired me. ;) <br />
I appreciate my way of thinking which allows me to discover and expand various perspectives. <br /><br />
I would like to perfect my strengths and accept imperfections <br /><br />
<br /><br />
'''What bores you to death and what ramps up your adrenaline level?''' I think monologues about yourself are boring. Co-mmunication is key. <br /><br />
(Good) music and sports excite me.<br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you?'''<br />
<br />Finding the perfect apartment in Berlin is a tough thing... If you hear something – let me know. This would really 'move' me. <br /><br />
<br /> <br />
'''What gadget is indispensable and which application always has a solution?''' <br />Gadget: Never underestimate good noise-cancelling headphones! <br /> <br />
<br />
App: for all Berliners: Wolt. Hands down best food delivery service. <br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' <br />I work in influencer marketing... Parasol pays me for checking Instagram (amongst other apps) at all times. <br /><br />
Offline I do not meet that many people tbh – it's January 2021. Stay home, stay safe.<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' <br /> Books: Motherhood by Sheila Heti, An Apartment on Uranus by Paul B. Preciado, What's Love (or Care, Intimacy, Warmth, Affection) Got to Do with It? published by e-flux journal & Sternberg Press. <br /><br />
Music: In general it's disco, funk and house. Everything by Brockhampton, SZA, Folamour and Roy Davis Jr.!<br />
Classic track I don't want to miss: Only you - Steve Monite, Gabriel (Live Garage Mix) - Roy Davis Jr.ft. Peven Everett.<br /><br />
|}<br />
<br />
==Sarah Schneider==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Sarah Schneider quadratisch-3974x3974.jpg|250x250px]]<br />[[File:Grundriss HH 1.OG 11.jpg|frameless|304x304px]]<br />Producer<br />[http://mailto:sarah.schneider@parasol-island.com sarah.schneider@parasol-island.com]<br />Sprache: German, English <br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' I come from a tranquil village near Paderborn called Lippstadt. After stops in the Sauerland and Ruhr region I stranded in Düsseldorf. I finished a master in photography and was working more than two years as a producer in Düsseldorf lately. My next goal is to explore the island step by step. <br /><br />
<br /><br />
'''What skills would you bring to the company? How would you want to develop your talents?''' Intentness, self-dependance and readiness of mind. I won’t lose my organising abilities even in stressful situations. A strong coffee and black humour are my weapons against chaos taking over. Now I’m open to face new adventures – if you don't go forward, you go backwards. <br /><br />
<br /><br />
'''What bores you to death and what ramps up your adrenaline level?''' Slow people drive me nuts. I'm almost never bored in my leisure time – and if I that would happen I’d call it luxury. <br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you?'''I have no list of objects of desire. If I want something, then it is a very spontaneous decision from the heart. My list of things that I do not need is definitely longer. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?'''Of course my mobile – they say a phantom telephone ping is a widespread disease nowadays – so at least I’m not alone. The internet offers pretty much madness, but also most of the time a solution for everything. My laptop is another favorite gadget: With the silver bullet Photoshop I can solve almost any visual problem.<br /><br />
<br /><br />
'''Which website do you visit frequently? Whom do you meet offline?''' Facebook and Instagram are probably a lot more than websites. They are the anchor point for social life, stalking instrument and deflection magnet. After the first coffe, ready fore more content, W&V, Lead Digital and Horizont are on my list. Almost forgot Amazon – what would life be without online shopping?<br />
When the batteries of mobile and laptop are empty, I go to the movies, exercise or meet friends. <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?''' <br />
My ebook is full of crime thrillers. Simon Beckett, Stieg Larsson, Cody McFadyen. Currently I read Sebastian Fitzeks "Noah". My playlist is as wild and colorful as my wardrobe, but especially full of Rock and Alternative. Guitars, drums and a handsome bass player - that is music. And: Everyone should see The Black Keys live. <br /><br />
|}<br />
<br />
==Sebastian Druschel==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Sebastian Druschel quadratisch-3974x3974.jpg|250x250px]]<br />[[File:Grundriss VH 1.OG 01.jpg|frameless|304x304px]]<br />Founder, Geschäftsführer Interactive<br />[http://mailto:sebastian.druschel@parasol-island.com sebastian.druschel@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||<br />
|}<br />
<br />
==Simone Barth==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:sim_pola.jpg|250x250px]]<br /><br />Office Manager<br />[http://mailto:simone.barth@parasol-island.com simone.barth@parasol-island.com]<br />Sprache: German, English <br />Stadt: Berlin||'''Where do you come from, and where are you headed?''' <br />'''Raised in a small town next to Bad Kreuznach, lived in Frankfurt for the past eight years, living in Berlin currently.<br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' I've graduated from high school with a major in design and studied business administration – so I'm very contradictory and versatile. <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' <br />Watching sports on TV. <br /><br />
Poodles.<br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' <br />A poodle! <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' <br />Google, google, google. <br /><br />
<br /><br />
'''What website do you visit frequently?''' <br />Spotify, Instagram, Zeit online.<br /><br />
My friends. <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' One of my favorite books is Rocko Schamoni's Sternstunden der Bedeutungslosigkeit. <br /><br />
<br />
I've been working in event management and booking for the last few years – that's another reason why music takes up a big part of my life. To name a few of my favs – Canned Heat, T. Rex, The Stones, Fleetwood Mac, Supertramp. <br /><br />
|}<br />
<br />
==Simone Drews==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Simone Drews quadratisch-3974x3974.jpg|250x250px]][[File:Grundriss_HH_EG_02.jpg]]<br /><br />Assistant Accounting<br />[http://mailto:simone.drews@parasol-island.com simone.drews@parasol-island.com]<br />Sprache: German, English <br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' I live in Willich, near Düsseldorf with my husband and my two kids. Before I joined Parasol I used to work for McCann Worldgroup and Kunst & Kollegen, both within the finance department.<br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' I know how to structure myself and how to prioritise my tasks. I am not an expert beeing on center stage, but I know how to assume responsibility of what is important for my job. Furthermore a familiar atmosphere and the team I work with is really important to me. <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' There is no certain thing, which makes me bored. I think each situation can bring you further. I like to rethink given structures and to develop new processes, which can make work more efficient..<br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' Every day brings different events on private and business level, that keeps me moving and staying flexibel and open-minded. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' As a mom, my phone is my gadget... to talk to my friends, to organise all appointments around my kids and just to be uptodate. <br /><br />
<br /><br />
'''Which website do you visit frequently?''' I like to surf on fashion and interior-based websites, like Pinterest, Monoqi and a lot of Blog-websites. But I love to rummage in home improvement stores, especially in the Netherlands.<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' I like classics from the 1980s and 1990s most. These music gives me power or the mood to relax. Reading books is not one of my favorites.. <br /><br />
|}<br />
<br />
==Sophie Wolf==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Sophie Wolf quadratisch-3974x3974.jpg|250x250px]]<br /><br />Creative Conceptor<br />[http://mailto:sophie.wolf@parasol-island.com sophie.wolf@parasol-island.com]<br />Sprache: German, English <br />Stadt: Berlin||'''Where do you come from, and where are you headed?''' <br />From the middle of nowhere https://www.badkissingen.de/de/index.html to living in the Here and Now, quite happy with it. <br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' <br /><br />
Me. <br /><br />
Together. <br />
<br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?'''<br /> https://www.imdb.com/chart/bottom<br /><br />
https://www.imdb.com/chart/top<br />
<br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' <br /> Good stories. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' iPhone. Pen + Notebook. <br /><br />
<br /><br />
'''Which website do you visit frequently?''' <br />https://www.google.de/maps <br /><br />
https://www.titanic-magazin.de/<br />
<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' <br />All-time favorite… <br /><br />
Books: Everything from Max Goldt. <br /><br />
Music: [https://www.youtube.com/watch?v=-gXrS6eKfjk The Sound Defects] <br /><br />
TV Series: The Sopranos <br /><br />
Movie: Birdman <br /><br />
Podcast: Fest & Flauschig <br /><br />
Wine: Grauburgunder<br />
<br /><br />
|}<br />
<br />
==Stefanie Bluhm==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:stef_pola.jpg|250x250px]]<br /><br />Project Manager<br />[http://mailto:stefanie.bluhm@parasol-island.com stefanie.bluhm@parasol-island.com]<br />Sprache: Deutsch, Englisch, Japanisch<br />Stadt: Berlin||'''Where do you come from, and where are you headed?''' Born and raised near Bielefeld (it ain’t pretty, but it exists). Lived in Bremen, Japan and Munich before work took me to Berlin in 2015. <br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' Have been called „Swiss Army Knife“ in the past ;) Working in a lot of different jobs has given me the chance to see work through different lenses and has helped me a lot to understand different projects and clients.<br />
<br /><br />
<br />
When I find the topics I’m passionate about, I usually dive deep!.<br /><br />
<br /><br />
'''What bores you to death, and what ramps your adrenaline level?''' Boring or not is often a matter of perspective and circumstances ;) <br /><br />
Tea gets my juices flowing! Yes, green tea, black tea, white tea, oolong, pu-erh tea, you name it – lot’s of interesting leaves out there. <br /><br />
<br /><br />
'''What’s your current object of desire, and what really moves you?''' My current object of desire is a travel to meet friends in Asia. Let’s see, when it’ll be ok to travel for reckless fun with friends.<br />
<br /><br />
My bike moves me through the city and beyond. Also great for aerosol safety and endorphins in global pandemic situations. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' Smartphones are pretty indispensable.<br /><br />
<br /><br />
Google Maps or Bike Citizens – and hell yes (!) to Youtube tutorials.. <br /><br />
<br /><br />
'''What website do you visit frequently? Whom do you meet offline?''' My frequent websites are different search engines, twitter.com and lately medium.com <br /> Offline I meet friends, family, fellows & furries at the animal shelter.<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss? '''Exploring some more of Michael Crichton’s stories (Jurassic park and beyond) at the moment.<br /><br />
Music-wise tunes from San Fermin, Theo Katzman, Bishop Briggs, Charlene KAYE, MARINA, One Ok Rock and 1990’s rock (e.g. RHCP, Incubus) have stuck with me.<br /><br />
Podcasts are fun, too: /reply-all/ and Chaosradio for the brain and Dear Hank & John for fun..<br /><br />
|}<br /><br />
<br />
==Stefanie Emken==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Stefanie Emken quadratisch-3974x3974.jpg|250x250px]][[File:Grundriss VH 2.OG 07.jpg|frameless|304x304px]]<br /><br />Project Assistant Social Media<br />[http://mailto:stefanie.emken@parasol-island.com stefanie.emken@parasol-island.com]<br />Sprache: German, English <br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' I was born and raised in Dusseldorf. Since I’ve just been stranded on the island, I’d just like to stay here.<br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' I have a penchant for organization, planning and communication. And – who knows what the future will bring? <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' I hate waiting! And I’m also suspicious of people who don’t understand my sarcasm. My adrenaline pumps every time my daughter does something that’s too dangerous in my eyes. And riding in a car too fast... On the positive side – music makes be really happy. <br /><br />
<br /><br />
'''What's your current object of desire?''' A garden! <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' The weather app and my iPhone. <br /><br />
<br /><br />
'''Which website do you visit frequently? Whom do you meet offline?'''Google. My kid, my man, my friends.<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' I love good old House Music. I read for relaxation, so I go for lighter stuff. It’s so light that I don’t remember much of it. But I wouldn’t want to miss classics like The Little Prince and Pippi Longstocking. <br /><br />
|}<br />
<br />
==Stefan Kotschmar==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Stefan Kotschmar 2 quadratisch-3974x3974.jpg|250x250px]]<br /><br />Project Manager<br />[http://mailto:stefan.kotschmar@parasol-island.com stefan.kotschmar@parasol-island.com]<br />Sprache: German, English <br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' I was born in the south of Düsseldorf but meanwhile I’ve made it to Unterbilk. After working as a car salesman, an account manager in a network agency and a project manager in the public sector, I now want to immerse myself completely in the digital world.<br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' I love to learn, to organize and to see how things develop. I’m curious about any kind of innovation. I have a variety of interests and hobbies that enable me to view and evaluate things from different angles and to "think outside the box". <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' I am bored or annoyed by any form of wasting time. People walking too slowly in front of me, senseless TV shows or the lack of punctuality in public transport (which also ramps my adrenaline level in a negative way). In a positive way: definitely the mountains. Whether it's snowboarding in winter or climbing and mountaineering in summer – there's nothing that can earth me more and inspire me at the same time. Also, my football club, which is responsible for some of the most emotional moments of my life. <br /><br />
<br /><br />
'''What's your current object of desire?''' A camper van or a camping bus (suitable for everyday use). After a trip through Norway I'm absolutely thrilled. And what moves me? Well, hopefully soon my camping bus. Otherwise my bicycle and since I live directly in the neighborhood: my legs. And if you want to know what really moves me, come over and have a chat… <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' "Unfortunately" my smartphone which I use way too often. Otherwise my new cast iron roaster. A real game changer in the kitchen. For solutions I usually ask Google or YouTube but meanwhile also the Parasol Wiki. <br /><br />
<br /><br />
'''Which website do you visit frequently? Whom do you meet offline?''' Online: zeit, FAZ, rp-online for general news. t3n, OMR, WUV, Horizont etc. for marketing and digital content. 11Freunde, transfermarkt, kicker etc. for sports news. instagram for entertainment.<br />
Offline: My family that also lives all over Düsseldorf, my aunt's dog Cleo and of course my friends.<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' Sadly my reading activities are currently limited to online articles and cookbooks. My favorite classic book is "Steppenwolf" by Hermann Hesse but I also like stories about the great outdoors like "Into Thin Air" by J. Krakauer and stuff like that. Recommendations are welcome. When it comes to music I am quite versatile and I always love to find new tunes, but mostly I'm into the sound from the 60s, 70s and 80s.<br />
|}<br />
<br />
==Stephan Krause==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Stephan Krause 2 quadratisch-3974x3974.jpg|250x250px]]<br />[[File:Grundriss HH EG 12.jpg|frameless|304x304px]]<br />Post Production Supervisor<br />[http://mailto:stephan.krause@parasol-island.com stephan.krause@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||<br />
|}<br />
<br />
==Sven Richter==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Sven Richter quadratisch-3974x3974.jpg|250x250px]][[File:Grundriss VH 2.OG 03.jpg|frameless|304x304px]]<br /><br />Director / Creative Concept <br />[http://mailto:sven.richter@parasol-island.com sven.richter@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Woher kommst du und wohin willst du?''' <br />Vom Niederrhein über Hamburg und Düsseldorf nach Tromsø, mit Orcas leben.<br />
<br /><br />
'''Welche Fähigkeiten bringst auf die Insel mit, und wohin möchtest du dein Talent entwickeln?''' Film Allrounder. Konzept & Regie.<br /><br />
<br /><br />
'''Was langweilt dich zu Tode und was lässt deinen Adrenalinpegel steigen?''' Wasser ohne Orcas. Orcas.<br /><br />
<br /><br />
'''Was ist dein aktuelles Objekt der Begierde und was bewegt dich wirklich?''' Kajakurlaub mit Orcas. An Orcas denken.<br /><br />
<br /><br />
'''Welches Gadget ist unentbehrlich und welche Applikation hat immer eine Lösung parat?''' Smartphone. Kitchen Stories.<br /><br />
<br /><br />
'''Welcher Domain stattest du täglich einen Besuch ab und wem gerne in echt?''' https://explore.org/livecams/orcas/orcalab-base. Orcas. <br /><br />
<br /><br />
'''Was liest und hörst du momentan, und welches Standardwerk möchtest du nicht missen?''' Was ist Was: Wale.<br /><br />
|}<br />
<br />
==Sven Terhart==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Sven Terhart quadratisch-3974x3974.jpg|250x250px]]<br /><br />Art Director<br />[http://mailto:sven.terhart@parasol-island.com sven.terhart@parasol-island.com]<br />Sprache: German, English <br />Stadt: Düsseldorf||''' Where do you come from, and where are you headed?''' Born and raised in Duisburg. Düsseldorf Flingern has been my home for the last six years. <br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?'''Conceptual thinking, interdisciplinary design, work ethic. <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' Not sure about a particular situation that bores me but Queen at Live Aid 1985 gets my adrenaline going every time. <br /><br />
<br /><br />
'''What's your current object of desire?''' Parasol's espresso machine is definitely in the top 5 right now. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' "There's no problem that cannot be fixed with a Youtube tutorial. <br /><br />
<br /><br />
'''Which website do you visit frequently? Whom do you meet offline?''' Instagram is my guilty pleasure. <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' More into podcast than books lately.<br />
|}<br />
<br />
==Thomas Estenfeld==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Thomas Estenfeld 2 quadratisch-3974x3974.jpg|250x250px]][[File:Grundriss VH 1.OG 11.jpg|frameless|304x304px]]<br /><br />Account Manager<br />[http://mailto:thomas.estenfeld@parasol-island.com thomas.estenfeld@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Woher kommst du und wohin willst du?'''Aus dem schönsten Bundesland der Welt – dem Saarland. Da ich ja gerade erst auf der Insel angekommen bin, bleibe ich einfach hier.<br /><br />
<br /><br />
'''Was langweilt dich zu Tode und was lässt deinen Adrenalinpegel steigen?''' Ein schlechter Tatort am Sonntagabend (momentan leider die Produktionen aus meiner Heimat ...). Meine drei Fussballvereine lassen jedes Wochenende meinen Adrenalinpegel steigen. <br /><br />
<br /><br />
'''Was ist dein aktuelles Objekt der Begierde und was bewegt dich wirklich?'''Nicht zwingend mein aktuelles Objekt der Begierde aber schon lange mein Traum: Ein 1968 Ford Mustang GT Cabrio. Angeregte Diskussionen und Gespräche mit interessanten Persönlichkeiten. Menschen, die ihre Träume verwirklichen.<br /><br />
<br /><br />
'''Welches Gadget ist unentbehrlich und welche Applikation hat immer eine Lösung parat?''' Das iPad Mini Retina. Foursquare. Zumindest in vielen Dingen.<br /><br />
<br /><br />
'''Welcher Domain stattest du täglich einen Besuch ab und wem gerne in echt?''' faz.net und bild.de – aber natürlich nur für die Sportseiten ... In Echt treffe ich gerne so häufig es geht meine Freunde. <br /><br />
<br /><br />
'''Was liest und hörst du momentan, und welches Standardwerk möchtest du nicht missen?''' Überwiegend Krimis und Thriller stehen in meinem Bücherregal. Aber auch die 11Freunde und die Beef werden fleißig gelesen. Spotify findet täglich neue Musik für mich. Eure Empfehlungen zu Standardwerken sind willkommen.<br /><br />
|}<br />
<br />
<br />
==Thomas Schwarz==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Thomas Schwarz 2 quadratisch-3974x3974.jpg|250x250px]]<br /><br />Concept Interactive / Analytics<br />[http://mailto:thomas.schwarz@parasol-island.com thomas.schwarz@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Berlin||'''Where do you come from, and where are you headed?'''My life started in a small town in the south of Germany. And like a lot of us south germans, I had inner pull to move to Prenzlauer Berg. From here I am looking for small cabin with the ocean ahead and mountains in the back. So I can grow old, drinking wine while cooking, sleeping and saving the world.<br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' I love numbers and using them to be creative and being creative with them. I would love to get deeper into writing copy, big data analytics and data visualization. <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' Waiting. Specially for wifi. Putting on the fencing mask! Even since it’s a long time ago since I did it for probably the last time, there is nothing that gives you this kind of heart rate and focus. <br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' My new BMX I am currently working on. The future of orangutans and manatees.<br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?'''Shortcuts and Excel! <br /><br />
<br /><br />
'''Which website do you visit frequently? Whom do you meet offline?''' Instagram. Family, specially my brother, when he is in the country and of course my friends. <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' I hooked on books about political theory/philosophy especially Hannah Arendt and Albert Camus, psychology and of course orangutans and manatees. In the beginning of 2017 I got a fever for N.W.A. and old school gangster Rap. But I also love Classic, Punk Rock, Folk, Metal and Techno. <br /><br />
|}<br />
<br />
==Thorsten Sellheim==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Thorsten Sellheim quadratisch-3974x3974.jpg|206x206px]]<br /><br />Sales Developer.<br />[http://mailto:thorsten.sellheim@parasol-island.com thorsten.sellheim@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' I was part of the Parasol family and supported Capture Media as a freelancer.<br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' Connecting and contacting people, new contacts, companies and interesting people as customers. If you people have some interesting leads – hand them over to me! <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' Football sometimes, wrong shoes, bla bla talks, "talking sweet about nothing" – as the Pixies sang in Tame.<br /><br />
Motorsport in general, Monza, Imola and Le Mans particularly! <br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' Ducati Pantah 600 – Hailwood coloured, Nürburgring Nordschleife, camping in the nature, interesting projects at Parasol Island!.<br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' HAZET squeaky box, torque wrench 3/4 inch. <br /><br />
<br /><br />
'''Which website do you visit frequently? Whom do you meet offline?''' motorsport-total.com, motorsportmagazine.com (British historical racing), fashion: suixtil.com <br /><br />
<br />
Offline: Friends & family <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' Books: Tuareg, The Real Frank Zappa Book, Tintin. <br />
Music: Pixies, Johnny Cash unchained, Canzone di Napoli Mix.<br />
Classics: Love & friendship, music & loud guitars! V8 and V12 engine sounds. <br /><br />
|}<br />
<br />
==Till Emken==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Till Emken 2 quadratisch-3974x3974.jpg|250x250px]]<br />[[File:Grundriss VH 1.OG 08.jpg|frameless|304x304px]]<br />Key Account Director Interactive<br />[http://mailto:till.emken@parasol-island.com till.emken@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||<br />
|}<br />
<br />
<br />
==Tim Trapmann==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Tim Trapmann quadratisch-3974x3974.jpg|250x250px]]<br /><br />Senior Concept Developer<br />[http://mailto:tim.trapmann@parasol-island.com tim.trapmann@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' Well, in terms of career I’m looking back on 13 years of hustling through all different kinds of agencies. Born and raised in the Münsterland, true Westphalian. Hoping to find a new home here on the Island.<br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' Call me cross-disciplinary strategist, if you like. Or just: the dude doing this … things. Always taking the broader view and looking for inspiration. So I might fare well here, right? <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' I’m not into administrative work. Really not. Not at all. Only the cliché combo of coffee and music makes it tolerable. But feed me with food for thought, leave me to it and things will fall in place. No kidding. <br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' Cars and bikes move me. Sounds like a cheap joke – but it’s really that simple. Right now I’m wrenching on an old Jeep named Claus. Claus hates me, I guess. Always broken, never working.<br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?'''None to be honest. Thought about it for a while, seems like the indispensable doesn’t exist yet. Or maybe I’m just getting old. <br /><br />
<br /><br />
'''Which website do you visit frequently? Whom do you meet offline?''' That must be stanceworks.com, a car thing again. In real life, it’s the typical family & friends situation. Like being surrounded by a bunch of favorite human beings, spending time in bars, kitchens and on concerts. <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' Attack of nostalgia: read Der Abfall der Herzen, began listening to Muff Potter again, a band of my small-town youth. Try it, you’ll love it. Or hate it. One way or another, let me know, ok? <br /><br />
|}<br />
<br />
==Uwe Hasenfuss==<br />
<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Uwe Hasenfuss quadratisch-3974x3974.jpg|250x250px]]<br /><br />Communications<br />[http://mailto:uwe.hasenfuss@parasol-island.com uwe.hasenfuss@parasol-island.com]<br />Sprache: German, English <br />Stadt: Düsseldorf/Berlin||'''Where do you come from, and where are you headed?''' I was born within the Germanic-Rhaetian Limes and my heart still beats for the south. <br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' I have my [https://de.linkedin.com/in/uwe-hasenfuss-35985690 track record]. But learning never stops. <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' The traffic on the A46. <br />
To discover a fresh piece of music. <br /><br />
<br /><br />
'''What's your current object of desire?''' A garage. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' Headphones. A run in the nature. <br /><br />
<br /><br />
'''Which website do you visit frequently? Whom do you meet offline?''' Currently http://titlecapitalization.com – yeah Parasol's Radar… and of course: friends and family<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' All the classics I missed before. <br /><br />
|}<br />
<br />
==Wolfgang Banneitz==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File: woplfgang_pola.jpg|250x250px]]<br /><br />Inhouse Trainer<br />[http://mailto: wolfgang.banneitz@parasol-island.com]<br />Sprache: Deutsch, Englisch<br />Stadt: Düsseldorf||'''Where do you come from, and where are you headed?''' Once upon a long time ago I traveled the world with the vague idea of finding a place that suits me better than Middle Europe, Germany, Cologne. I didn't succeed. I do live quite happily in that city since.. <br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' I guess it's mainly open-mindedness in combination with some seniority. If I had to phrase a mission: I am here to go on learning. <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' I get exhausted quickly by a massive powerpoint presentation. I suffer from stage fright even after 15 years of training experience. Thus I get enough adrenaline any time I start a new training course and meet new people. <br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' Peace of mind would be nice. I wouldn't reject a bitcoin either. The possible use cases of the blockchain technology and of a decentralized global financial system are currently occupying a lot of my brain activity.<br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?'''A solid Spaten (what's the english word for it?) and a rusty Opinel Klappmesser do get me some good results while working on my urban farm. <br />
<br /><br />
The (often astounding) algorithm of my spotify account and some headphones support me digging up the field. <br /><br />
<br /><br />
'''Which website do you visit frequently? Whom do you meet offline?''' <br />I admit I like Youtube for any kind of 'life hacks' and infotainment, from 'Arroz con pollo à la Abuela' to 'The funniest table tennis match in HISTORY'. <br /><br />
I spend a lot of time with my 12-year-old son, swimming, table tennis, archery, annoying him with math exercise. <br />
<br /><br />
I also like a dram of Single Malt Whisky with some company and a story to tell. <br /><br />
<br /><br />
'''What books and music are you enjoying at the moment?''' While writing these sentences I am listening to Nick Cave's cover of T. Rex' Cosmic Dancer and I like it. I used to listen a lot to Rockabilly and Psychobilly music. I like Rocksteady, Punkrock, some Jazz. <br />
Classic literature? How about John Steinbeck's The Grapes of Wrath, Jack Kerouac's On the Road' and Hesse's Steppenwolf?<br /><br />
|}<br />
<br />
==Yasmine Abou El Seoud==<br />
{|<br />
|- style="vertical-align: top;"<br />
| style="padding: 0px 10px 0px 0px;" |[[File:0903 Yasmine Abou El Seoud quadratisch-3974x3974.jpg|250x250px]][[File:Grundriss HH EG 08.jpg|frameless|304x304px]]<br /><br />Editor<br />[http://mailto:yasmine.abouelseoud@parasol-island.com yasmine.abouelseoud@parasol-island.com]<br />Languages: German, English<br />City: Düsseldorf||'''Where do you come from, and where are you headed?''' I am from one of the oldest cultural cities called Alexandria, Egypt, which used to be the Paris of the Middle East before the 1980s. Unfortunately, it is no longer the place it once was. One needs to pierce its many veils in order to perceive its Mediterranean, multicultural, dust-covered beauty. Alexandria was the place where I grew up and became an adult. Cologne is the place where I got to know my adult self. My journey ahead, in this city, is still unknown, but the prospects are exhilarating. <br /><br />
<br /><br />
'''What skills do you bring to the company? How would you want to develop your talents?''' My skills are my passion for editing, film, pictorial nature and music. I would develop these skills through the rigorous, and creative, aesthetic work ethic that this creative one stop shop/film production encourages and expects. <br /><br />
<br /><br />
'''What bores you to death and what ramps your adrenaline level?''' I am incredibly bored by superficiality; fake people and flakey conversations. My adrenaline spikes and my interest peaks whenever I encounter work by sincerity and a good heart.Thus, I naturally gravitate to the beauty in art, dance, music, and film..<br /><br />
<br /><br />
'''What's your current object of desire, and what really moves you?''' My objects of desire are not material. I am moved by that which is beautiful in nature, architecture, interior design, dance, poetry, food, music, art, books, etc. In other words I am an Aesthete. I also like the idea of combining different media, sceneries and sounds to create something that might inspire people. Besides the real, some of us tend to see surreal scenes in their heads or dreams; The surreal, in the form of edited films, can be incredibly inspiring as well. When sound and image are brought to work in special ways, they elicit physiological responses, the most important of which are those goose bumps we sometimes get when a work touches us inexplicably. These are powerful moments for me, and I believe they are for others too. And these moments are products of humility, sincerity, and originality –three attributes I look for and value tremendously in both people and their productions. <br /><br />
<br /><br />
'''What gadget is indispensable and which application always has a solution?''' I try to train myself to renounce the material as much as I can. The only gadget I could hardly do without is some kind of music player. The rest are frills.<br /><br />
<br /><br />
'''Which website do you visit frequently? Whom do you meet offline?''' Vimeo.com, nitch.com and nowness.com I meet my dance mates during the week. On weekends, I love meeting up with close friends in cafes over coffee and banana bread. I also relish the breeze of summer nights with good company. As of late, I too often find myself falling asleep on the couch..<br /><br />
<br /><br />
'''What books and music are you enjoying at the moment? What are the works you wouldn’t want anyone to miss?''' I listen to Lambert x, Ben Lukas Boysen, James Horner, Nils Frahm, Redspencer,<br />
L';Impératrice,, Men I trust, Public Memory (thank Alexandre), Agar Agar, Somfay, Lockhart, Paradis, Cigarettes after sex, Soft hair, Metronomy, Au revoir Simone, Small Black, Sebastien Tellier, Manor, Röyskopp, Oum Kalthoum, Mashrou3 Leila,<br />
the list is endless. There are many talented persons these days. Lately, I enjoy reading books that require deep and critical thinking, such as “40 Rules of Love” by Elif Shafak (Don’t miss that one!); “the Essentials of Sufism” by Robert Frager and James Fadiman, although I do not fully agree with their selfless theories because human beings are not designed like angels; “A Thousand Splendid Suns” by Khaled Hosseini; works by Khalil Gibran; and a mysterious, metaphorical Arabic book full of beautiful aesthesis, which is misinterpreted by the majority and misused for political ends in my opinion. Of this last book: I read between its lines once every year of my life, in an effort to understand its magical logic, but also to think and rethink its messages according to the modern world we now live in.<br /><br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28816Google Data Studio2021-07-20T17:53:50Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>Google Data Studio ist eine Plattform zum Visualisieren von Daten. <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.<br />
<br />
Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.<br />
<br />
==Create==<br />
Um einen Bericht zu erstellen, öffnet ihr die domain https://datastudio.google.com/ und klickt auf 'Blank Report'. Es ist sehr wichtig, dass darauf geachtet wird, das Kunden Dashboards und Berichte <u>immer</u> mit dem jeweiligen Google Kunden Konto erstellt wird. Bitte lasst euch hierzu die Zugänge von AM via [[1password|1PW]] freigeben und immer das Development Team einbinden.<br />
<br />
== Sources & Connectors ==<br />
Um eine Datenquelle zu einem Bericht hinzuzufügen:<br />
* Öffne [https://datastudio.google.com datastudio.google.com]<br />
* Öffne einen Bericht.<br />
* Klick 'Resource'.<br />
* Klick 'Manage Added Data Source'.<br />
* Klick 'Add a Data Source'.<br />
* Wähle die jeweilige Datenquelle aus.<br />
<br />
[https://datastudio.google.com/data Access your data from 800+ data sets from over 420 connectors.]<br />
<br />
Die Quellen bzw. Connectors werden in der Regel mit dem jeweiligen Google Kunden Konto erstellt. Ausnahme sind die Connectors von Supermetrics und Socialbakers, hierfür immer den software@parasol-island.com verwenden und immer das Development Team einbinden.<br />
<br />
== Charts ==<br />
[[File:Google Data Studio, Add Chart, List.png|thumb]]<br />
Es gibt eine ganze Auswahl an Graphen, Diagrammen und Tabellen, um die Daten übersichtlicher darzustellen:<br />
<br />
* Tabellen<br />
* Kurzübersicht<br />
* Zeitreihen<br />
* Balkendiagramme<br />
* Kreisdiagramme<br />
* Google Maps<br />
* Geo-Diagramme<br />
* Liniendiagramme<br />
* Pivot Tabellen<br />
* Treemaps<br />
<br />
Um ein Chart zu dem Bericht hinzuzufügen:<br />
<br />
# Klickt ihr auf das Dropdown "Diagramm hinzufügen"<br />
# Sucht euch ein Diagramm aus der Liste aus.<br />
# Klickt auf das Diagramm in der Liste.<br />
# Schiebt das Diagramm an die gewünschte Stelle.<br />
<br />
== Zeitraumdimension ==<br />
Bei der Zeitraumdimension muss aufgepasst werden, dass das Datum immer in dem Format YYYYMMDD in der Tabelle eingetragen ist.<br />
<br />
== Feldtypen in Datenquellen ==<br />
In Data Studio gibt es drei Feldtypen:<br />
<br />
* Mit '''Dimensionen''' werden Daten beschrieben oder kategorisiert. Die Daten in einem Diagramm werden nach den hinzugefügten Dimensionen gruppiert. ''Kampagnenname'', ''Produkt-ID'' und ''Land'' sind Beispiele für Dimensionen, die Sie zum Gruppieren der Informationen in einem Diagramm verwenden können. Jeder Datentyp kann eine Dimension sein, auch eine Spalte mit nicht aggregierten Zahlen.<br />
* Mit '''Messwerten''' werden Dimensionen analysiert. Ein Messwert ist das Ergebnis einer Aggregation, die auf eine Gruppe von Werten angewendet wird. Diese Aggregation kann aus dem zugrunde liegenden Datensatz stammen oder das Ergebnis einer impliziten oder expliziten Anwendung einer Aggregationsfunktion wie COUNT(), SUM() oder AVG() sein.<br />
* Mit Parametern werden benutzerdefinierte Daten gespeichert. Im Gegensatz zu Dimensionen und Messwerten, deren Daten aus dem zugrunde liegenden Datensatz abgerufen werden, erhalten Parameter ihre Daten von Nutzern. Anschließend können mit ihnen Berichte und Datenquellen angepasst oder personalisiert werden.<br />
<br />
== Calculated Fields ==<br />
[https://support.google.com/datastudio/answer/6299685?hl=en#zippy=%2Cin-this-article Calculated fields] lassen uns neu Messwerte und Dimensionen aus den uns zur verfügung stehenden Daten Berechnen. So können wir zum Beispiel, wenn und die Engagements und die Reichweite zur Verfügung stehen in einem Calculated field die Engagement Rate berechnen. Oder wir können aus einem Event label nur bestimmte Teile als neue Dimension herausziehen. Um dies zu tun:<br />
<br />
# Klickt ihr auf "Ressource".<br />
# Klickt ihr in der Dropdown-Liste auf "Hinzugefügte Datenquellen verwalten".<br />
<br />
=== Syntax ===<br />
REGEXP_MATCH(X, regular_expression)<br />
<br />
=== Sample usage ===<br />
REGEXP_MATCH(name, '[a-zA-Z].*')<br />
<br />
case When regexp_match({X},"{regular_expression}") Then "{term}" Else "{term}" end<br />
<br />
=== Parameters ===<br />
<br />
* <code>X</code> - a field or expression to evaluate.<br />
* <code>regular_expression</code> - a regular expression.<br />
<br />
=== Notes ===<br />
<br />
* Regular expressions in Data Studio use RE2-style syntax.<br />
* Escape special characters with 2 backslash characters:<code>REGEXP_MATCH(MyField, "foo\\.bar")</code> matches the literal period character.<br />
* Regular expressions are case-sensitive by default. You can make the match case-insensitive using the <code>(?i)</code> flag: <code>REGEXP_MATCH(</code>field_expression<code>, '(?i)a.*')</code> matches both "abc123" and "ABC123".<br />
* The REGEXP_MATCH function returns <code>boolean</code> values.<br />
* REGEXP_MATCH attempts to match the entire string contained in ''field_expression''. For example, if field_expression is "ABC123": <code>REGEXP_MATCH(</code>field_expression<code>, 'A')</code> returns false. <code>REGEXP_MATCH(</code>field_expression<code>, 'A.*')</code> returns true.<br />
<br />
Help:<br />
<br />
* [https://support.google.com/datastudio/answer/6299685?hl=en#zippy=%2Cin-this-article About calculated fields]<br />
<br />
== Filter ==<br />
Filter properties (or just filters, for short) refine or reduce the data shown to report viewers. This lets you focus on the data that best communicates the story you want to tell, making your reports more relevant to your audience.<br />
<br />
You can apply a filter to a chart, control, page, or the entire report using the DATA properties tab. Filter properties are sometimes referred to as editor filters, because report viewers can't change them. They can only be set by report editors.<br />
<br />
Um die Daten in eine, Chart zu filtern:<br />
<br />
# Klickt ihr das jeweilige Chart an.<br />
# Dann scrollt ihr rechts im Tab Data runter bis Filter,<br />
# Und klickt auf Filter hinzufügen.<br />
# Dann stellt ihr die relevanten Parameter ein.<br />
# Enjoy.<br />
Help:<br />
<br />
* [https://support.google.com/datastudio/answer/6291066?hl=en About filters]<br />
# <br />
# <br />
# <br />
# <br />
# <br />
<br />
==Share==<br />
Jeder Bericht kann entweder per E-Mail versendet, per Link geteilt, in eine Webseite eingebunden oder mit jeder Person die einen Google Account hat geteilt werden. <br />
<br />
Um einen Bericht zu teilen, öffnet ihr den jeweiligen Bericht, und:<br />
<br />
#Ihr klickt auf "Share"<br />
#Sucht euch die zutreffende Aktion aus<br />
#Klickt die zutreffende Aktion[[File:Google Data Studio, Share, List.png|thumb|alt=]]<br />
<br />
Die sicherste Methode ist Personen mit deren Google Account Mail einzuladen. Hierfür:<br />
<br />
# klickt ihr auf "Invite people".<br />
# Gebt die E-Mai-Adressen ein.<br />
# Sucht aus, ob die Person(en) nur ansehen oder auch bearbeiten können.<br />
# Entscheidet, ob die Person(en) eine Benachrichtigung bekommen sollen oder nicht.<br />
# Und klickt auf "Senden".<br />
[[File:Google Data Studio, Share, Invite People.png|thumb|alt=]]<br />
<br />
Die hinzugefügten Personen können anschließen verwaltet werden:<br />
* Sie können gelöscht werden.<br />
* Ihre Rollen können geändert werden.<br />
* Ihre Zugriffsrechte können angepasst werden.<br />
<br />
== Helpfull YouTube Channels ==<br />
<br />
* [https://www.youtube.com/channel/UClgihdkPzNDtuoQy4xDw5mA MeasureSchool]<br />
* [https://www.youtube.com/channel/UCDnJ7pVeZXFn7gcbcwcjUkA Loves Data]<br />
* [https://www.youtube.com/channel/UCcFrQUeHbFJyLkZHXCL7CbA Carlo Siebert]<br />
<br />
<br />
<br />
[[File:Google Data Studio, Share, Manage People.png|thumb|alt=]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28815Google Data Studio2021-07-20T17:45:10Z<p>Thomas Martin Schwarz: /* Filter */</p>
<hr />
<div>'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
'''Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.'''<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
'''Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.'''<br />
<br />
'''Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.'''<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.<br />
<br />
==Create==<br />
Um einen Bericht zu erstellen, öffnet ihr die domain https://datastudio.google.com/ und klickt auf 'Blank Report'. Es ist sehr wichtig, dass darauf geachtet wird, das Kunden Dashboards und Berichte <u>immer</u> mit dem jeweiligen Google Kunden Konto erstellt wird. Bitte lasst euch hierzu die Zugänge von AM via [[1password|1PW]] freigeben und immer das Development Team einbinden.<br />
<br />
== Sources & Connectors ==<br />
<br />
* Open datastudio.google.com<br />
* Click on 'Resource'<br />
* Click on 'Manage Added Data Source'<br />
* Click on 'Add a Data Source'<br />
* Choose corresponding data source<br />
<br />
[https://datastudio.google.com/data Access your data from 800+ data sets from over 420 connectors.]<br />
<br />
Die Quellen bzw. Connectors werden in der Regel mit dem jeweiligen Google Kunden Konto erstellt. Ausnahme sind die Connectors von Supermetrics und Socialbakers, hierfür immer den software@parasol-island.com verwenden und immer das Development Team einbinden.<br />
<br />
== Charts ==<br />
[[File:Google Data Studio, Add Chart, List.png|thumb]]<br />
'''Es gibt eine ganze Auswahl an Graphen, Diagrammen und Tabellen, um die Daten übersichtlicher darzustellen:'''<br />
<br />
* Tabellen<br />
* Kurzübersicht<br />
* Zeitreihen<br />
* Balkendiagramme<br />
* Kreisdiagramme<br />
* Google Maps<br />
* Geo-Diagramme<br />
* Liniendiagramme<br />
* Pivot Tabellen<br />
* Treemaps<br />
<br />
Um ein Chart zu dem Bericht hinzuzufügen:<br />
<br />
# Klickt ihr auf das Dropdown "Diagramm hinzufügen"<br />
# Sucht euch ein Diagramm aus der Liste aus.<br />
# Klickt auf das Diagramm in der Liste.<br />
# Schiebt das Diagramm an die gewünschte Stelle.<br />
<br />
== Zeitraumdimension ==<br />
Bei der Zeitraumdimension muss aufgepasst werden, dass das Datum immer in dem Format YYYYMMDD in der Tabelle eingetragen ist.<br />
<br />
== Feldtypen in Datenquellen ==<br />
In Data Studio gibt es drei Feldtypen:<br />
<br />
* Mit '''Dimensionen''' werden Daten beschrieben oder kategorisiert. Die Daten in einem Diagramm werden nach den hinzugefügten Dimensionen gruppiert. ''Kampagnenname'', ''Produkt-ID'' und ''Land'' sind Beispiele für Dimensionen, die Sie zum Gruppieren der Informationen in einem Diagramm verwenden können. Jeder Datentyp kann eine Dimension sein, auch eine Spalte mit nicht aggregierten Zahlen.<br />
* Mit '''Messwerten''' werden Dimensionen analysiert. Ein Messwert ist das Ergebnis einer Aggregation, die auf eine Gruppe von Werten angewendet wird. Diese Aggregation kann aus dem zugrunde liegenden Datensatz stammen oder das Ergebnis einer impliziten oder expliziten Anwendung einer Aggregationsfunktion wie COUNT(), SUM() oder AVG() sein.<br />
* Mit Parametern werden benutzerdefinierte Daten gespeichert. Im Gegensatz zu Dimensionen und Messwerten, deren Daten aus dem zugrunde liegenden Datensatz abgerufen werden, erhalten Parameter ihre Daten von Nutzern. Anschließend können mit ihnen Berichte und Datenquellen angepasst oder personalisiert werden.<br />
<br />
== Calculated Fields ==<br />
[https://support.google.com/datastudio/answer/6299685?hl=en#zippy=%2Cin-this-article Calculated fields] lassen uns neu Messwerte und Dimensionen aus den uns zur verfügung stehenden Daten Berechnen. So können wir zum Beispiel, wenn und die Engagements und die Reichweite zur Verfügung stehen in einem Calculated field die Engagement Rate berechnen. Oder wir können aus einem Event label nur bestimmte Teile als neue Dimension herausziehen. Um dies zu tun:<br />
<br />
# Klickt ihr auf "Ressource".<br />
# Klickt ihr in der Dropdown-Liste auf "Hinzugefügte Datenquellen verwalten".<br />
<br />
=== Syntax ===<br />
REGEXP_MATCH(X, regular_expression)<br />
<br />
=== Sample usage ===<br />
REGEXP_MATCH(name, '[a-zA-Z].*')<br />
<br />
case When regexp_match({X},"{regular_expression}") Then "{term}" Else "{term}" end<br />
<br />
=== Parameters ===<br />
<br />
* <code>X</code> - a field or expression to evaluate.<br />
* <code>regular_expression</code> - a regular expression.<br />
<br />
=== Notes ===<br />
<br />
* Regular expressions in Data Studio use RE2-style syntax.<br />
* Escape special characters with 2 backslash characters:<code>REGEXP_MATCH(MyField, "foo\\.bar")</code> matches the literal period character.<br />
* Regular expressions are case-sensitive by default. You can make the match case-insensitive using the <code>(?i)</code> flag: <code>REGEXP_MATCH(</code>field_expression<code>, '(?i)a.*')</code> matches both "abc123" and "ABC123".<br />
* The REGEXP_MATCH function returns <code>boolean</code> values.<br />
* REGEXP_MATCH attempts to match the entire string contained in ''field_expression''. For example, if field_expression is "ABC123": <code>REGEXP_MATCH(</code>field_expression<code>, 'A')</code> returns false. <code>REGEXP_MATCH(</code>field_expression<code>, 'A.*')</code> returns true.<br />
<br />
Help:<br />
<br />
* [https://support.google.com/datastudio/answer/6299685?hl=en#zippy=%2Cin-this-article About calculated fields]<br />
<br />
== Filter ==<br />
Filter properties (or just filters, for short) refine or reduce the data shown to report viewers. This lets you focus on the data that best communicates the story you want to tell, making your reports more relevant to your audience.<br />
<br />
You can apply a filter to a chart, control, page, or the entire report using the DATA properties tab. Filter properties are sometimes referred to as editor filters, because report viewers can't change them. They can only be set by report editors.<br />
<br />
Um die Daten in eine, Chart zu filtern:<br />
<br />
# Klickt ihr das jeweilige Chart an.<br />
# Dann scrollt ihr rechts im Tab Data runter bis Filter,<br />
# Und klickt auf Filter hinzufügen.<br />
# Dann stellt ihr die relevanten Parameter ein.<br />
# Enjoy.<br />
Help:<br />
<br />
* [https://support.google.com/datastudio/answer/6291066?hl=en About filters]<br />
# <br />
# <br />
# <br />
# <br />
# <br />
<br />
==Share==<br />
Jeder Bericht kann entweder per E-Mail versendet, per Link geteilt, in eine Webseite eingebunden oder mit jeder Person die einen Google Account hat geteilt werden. <br />
<br />
Um einen Bericht zu teilen, öffnet ihr den jeweiligen Bericht, und:<br />
<br />
#Ihr klickt auf "Share"<br />
#Sucht euch die zutreffende Aktion aus<br />
#Klickt die zutreffende Aktion[[File:Google Data Studio, Share, List.png|thumb|alt=]]<br />
<br />
Die sicherste Methode ist Personen mit deren Google Account Mail einzuladen. Hierfür:<br />
<br />
# klickt ihr auf "Invite people".<br />
# Gebt die E-Mai-Adressen ein.<br />
# Sucht aus, ob die Person(en) nur ansehen oder auch bearbeiten können.<br />
# Entscheidet, ob die Person(en) eine Benachrichtigung bekommen sollen oder nicht.<br />
# Und klickt auf "Senden".<br />
[[File:Google Data Studio, Share, Invite People.png|thumb|alt=]]<br />
<br />
Die hinzugefügten Personen können anschließen verwaltet werden:<br />
* Sie können gelöscht werden.<br />
* Ihre Rollen können geändert werden.<br />
* Ihre Zugriffsrechte können angepasst werden.<br />
<br />
== Helpfull YouTube Channels ==<br />
<br />
* [https://www.youtube.com/channel/UClgihdkPzNDtuoQy4xDw5mA MeasureSchool]<br />
* [https://www.youtube.com/channel/UCDnJ7pVeZXFn7gcbcwcjUkA Loves Data]<br />
* [https://www.youtube.com/channel/UCcFrQUeHbFJyLkZHXCL7CbA Carlo Siebert]<br />
<br />
<br />
<br />
[[File:Google Data Studio, Share, Manage People.png|thumb|alt=]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28814Google Data Studio2021-07-20T15:30:14Z<p>Thomas Martin Schwarz: /* Filter */</p>
<hr />
<div>'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
'''Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.'''<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
'''Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.'''<br />
<br />
'''Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.'''<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.<br />
<br />
==Create==<br />
Um einen Bericht zu erstellen, öffnet ihr die domain https://datastudio.google.com/ und klickt auf 'Blank Report'. Es ist sehr wichtig, dass darauf geachtet wird, das Kunden Dashboards und Berichte <u>immer</u> mit dem jeweiligen Google Kunden Konto erstellt wird. Bitte lasst euch hierzu die Zugänge von AM via [[1password|1PW]] freigeben.<br />
<br />
== Sources & Connectors ==<br />
<br />
* Open datastudio.google.com<br />
* Click on 'Resource'<br />
* Click on 'Manage Added Data Source'<br />
* Click on 'Add a Data Source'<br />
* Choose corresponding data source<br />
<br />
[https://datastudio.google.com/data Access your data from 800+ data sets from over 420 connectors.]<br />
<br />
== Charts ==<br />
[[File:Google Data Studio, Add Chart, List.png|thumb]]<br />
'''Es gibt eine ganze Auswahl an Graphen, Diagrammen und Tabellen, um die Daten übersichtlicher darzustellen:'''<br />
<br />
* Tabellen<br />
* Kurzübersicht<br />
* Zeitreihen<br />
* Balkendiagramme<br />
* Kreisdiagramme<br />
* Google Maps<br />
* Geo-Diagramme<br />
* Liniendiagramme<br />
* Pivot Tabellen<br />
* Treemaps<br />
<br />
Um ein Chart zu dem Bericht hinzuzufügen:<br />
<br />
# Klickt ihr auf das Dropdown "Diagramm hinzufügen"<br />
# Sucht euch ein Diagramm aus der Liste aus.<br />
# Klickt auf das Diagramm in der Liste.<br />
# Schiebt das Diagramm an die gewünschte Stelle.<br />
<br />
== Zeitraumdimension ==<br />
Bei der Zeitraumdimension muss aufgepasst werden, dass das Datum immer in dem Format YYYYMMDD in der Tabelle eingetragen ist.<br />
<br />
== Feldtypen in Datenquellen ==<br />
In Data Studio gibt es drei Feldtypen:<br />
<br />
* Mit '''Dimensionen''' werden Daten beschrieben oder kategorisiert. Die Daten in einem Diagramm werden nach den hinzugefügten Dimensionen gruppiert. ''Kampagnenname'', ''Produkt-ID'' und ''Land'' sind Beispiele für Dimensionen, die Sie zum Gruppieren der Informationen in einem Diagramm verwenden können. Jeder Datentyp kann eine Dimension sein, auch eine Spalte mit nicht aggregierten Zahlen.<br />
* Mit '''Messwerten''' werden Dimensionen analysiert. Ein Messwert ist das Ergebnis einer Aggregation, die auf eine Gruppe von Werten angewendet wird. Diese Aggregation kann aus dem zugrunde liegenden Datensatz stammen oder das Ergebnis einer impliziten oder expliziten Anwendung einer Aggregationsfunktion wie COUNT(), SUM() oder AVG() sein.<br />
* Mit Parametern werden benutzerdefinierte Daten gespeichert. Im Gegensatz zu Dimensionen und Messwerten, deren Daten aus dem zugrunde liegenden Datensatz abgerufen werden, erhalten Parameter ihre Daten von Nutzern. Anschließend können mit ihnen Berichte und Datenquellen angepasst oder personalisiert werden.<br />
<br />
== Calculated Fields ==<br />
[https://support.google.com/datastudio/answer/6299685?hl=en#zippy=%2Cin-this-article Calculated fields] lassen uns neu Messwerte und Dimensionen aus den uns zur verfügung stehenden Daten Berechnen. So können wir zum Beispiel, wenn und die Engagements und die Reichweite zur Verfügung stehen in einem Calculated field die Engagement Rate berechnen. Oder wir können aus einem Event label nur bestimmte Teile als neue Dimension herausziehen. Um dies zu tun:<br />
<br />
# Klickt ihr auf "Ressource".<br />
# Klickt ihr in der Dropdown-Liste auf "Hinzugefügte Datenquellen verwalten".<br />
<br />
=== Syntax ===<br />
REGEXP_MATCH(X, regular_expression)<br />
<br />
=== Sample usage ===<br />
REGEXP_MATCH(name, '[a-zA-Z].*')<br />
<br />
case When regexp_match({X},"{regular_expression}") Then "{term}" Else "{term}" end<br />
<br />
=== Parameters ===<br />
<br />
* <code>X</code> - a field or expression to evaluate.<br />
* <code>regular_expression</code> - a regular expression.<br />
<br />
=== Notes ===<br />
<br />
* Regular expressions in Data Studio use RE2-style syntax.<br />
* Escape special characters with 2 backslash characters:<code>REGEXP_MATCH(MyField, "foo\\.bar")</code> matches the literal period character.<br />
* Regular expressions are case-sensitive by default. You can make the match case-insensitive using the <code>(?i)</code> flag: <code>REGEXP_MATCH(</code>field_expression<code>, '(?i)a.*')</code> matches both "abc123" and "ABC123".<br />
* The REGEXP_MATCH function returns <code>boolean</code> values.<br />
* REGEXP_MATCH attempts to match the entire string contained in ''field_expression''. For example, if field_expression is "ABC123": <code>REGEXP_MATCH(</code>field_expression<code>, 'A')</code> returns false. <code>REGEXP_MATCH(</code>field_expression<code>, 'A.*')</code> returns true.<br />
<br />
Help:<br />
<br />
* [https://support.google.com/datastudio/answer/6299685?hl=en#zippy=%2Cin-this-article About calculated fields]<br />
<br />
== Filter ==<br />
Filter properties (or just filters, for short) refine or reduce the data shown to report viewers. This lets you focus on the data that best communicates the story you want to tell, making your reports more relevant to your audience.<br />
<br />
You can apply a filter to a chart, control, page, or the entire report using the DATA properties tab. Filter properties are sometimes referred to as editor filters, because report viewers can't change them. They can only be set by report editors.<br />
<br />
Um die Daten in eine, Chart zu filtern:<br />
<br />
# Klickt ihr das jeweilige Chart an.<br />
# <br />
# <br />
# <br />
# <br />
# <br />
<br />
==Share==<br />
Jeder Bericht kann entweder per E-Mail versendet, per Link geteilt, in eine Webseite eingebunden oder mit jeder Person die einen Google Account hat geteilt werden. <br />
<br />
Um einen Bericht zu teilen, öffnet ihr den jeweiligen Bericht, und:<br />
<br />
#Ihr klickt auf "Share"<br />
#Sucht euch die zutreffende Aktion aus<br />
#Klickt die zutreffende Aktion[[File:Google Data Studio, Share, List.png|thumb|alt=]]<br />
<br />
Die sicherste Methode ist Personen mit deren Google Account Mail einzuladen. Hierfür:<br />
<br />
# klickt ihr auf "Invite people".<br />
# Gebt die E-Mai-Adressen ein.<br />
# Sucht aus, ob die Person(en) nur ansehen oder auch bearbeiten können.<br />
# Entscheidet, ob die Person(en) eine Benachrichtigung bekommen sollen oder nicht.<br />
# Und klickt auf "Senden".<br />
[[File:Google Data Studio, Share, Invite People.png|thumb|alt=]]<br />
<br />
Die hinzugefügten Personen können anschließen verwaltet werden:<br />
* Sie können gelöscht werden.<br />
* Ihre Rollen können geändert werden.<br />
* Ihre Zugriffsrechte können angepasst werden.<br />
<br />
<br />
[[File:Google Data Studio, Share, Manage People.png|thumb|alt=]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28811Google Data Studio2021-07-20T14:54:14Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
'''Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.'''<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
'''Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.'''<br />
<br />
'''Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.'''<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.<br />
<br />
==Create==<br />
Um einen Bericht zu erstellen, öffnet ihr die domain https://datastudio.google.com/ und klickt auf 'Blank Report'. Es ist sehr wichtig, dass darauf geachtet wird, das Kunden Dashboards und Berichte <u>immer</u> mit dem jeweiligen Google Kunden Konto erstellt wird. Bitte lasst euch hierzu die Zugänge von AM via [[1password|1PW]] freigeben.<br />
<br />
== Sources & Connectors ==<br />
<br />
* Open datastudio.google.com<br />
* Click on 'Resource'<br />
* Click on 'Manage Added Data Source'<br />
* Click on 'Add a Data Source'<br />
* Choose corresponding data source<br />
<br />
[https://datastudio.google.com/data Access your data from 800+ data sets from over 420 connectors.]<br />
<br />
== Charts ==<br />
[[File:Google Data Studio, Add Chart, List.png|thumb]]<br />
'''Es gibt eine ganze Auswahl an Graphen, Diagrammen und Tabellen, um die Daten übersichtlicher darzustellen:'''<br />
<br />
* Tabellen<br />
* Kurzübersicht<br />
* Zeitreihen<br />
* Balkendiagramme<br />
* Kreisdiagramme<br />
* Google Maps<br />
* Geo-Diagramme<br />
* Liniendiagramme<br />
* Pivot Tabellen<br />
* Treemaps<br />
<br />
Um ein Chart zu dem Bericht hinzuzufügen:<br />
<br />
# Klickt ihr auf das Dropdown "Diagramm hinzufügen"<br />
# Sucht euch ein Diagramm aus der Liste aus.<br />
# Klickt auf das Diagramm in der Liste.<br />
# Schiebt das Diagramm an die gewünschte Stelle.<br />
<br />
== Zeitraumdimension ==<br />
Bei der Zeitraumdimension muss aufgepasst werden, dass das Datum immer in dem Format YYYYMMDD in der Tabelle eingetragen ist.<br />
<br />
== Feldtypen in Datenquellen ==<br />
In Data Studio gibt es drei Feldtypen:<br />
<br />
* Mit '''Dimensionen''' werden Daten beschrieben oder kategorisiert. Die Daten in einem Diagramm werden nach den hinzugefügten Dimensionen gruppiert. ''Kampagnenname'', ''Produkt-ID'' und ''Land'' sind Beispiele für Dimensionen, die Sie zum Gruppieren der Informationen in einem Diagramm verwenden können. Jeder Datentyp kann eine Dimension sein, auch eine Spalte mit nicht aggregierten Zahlen.<br />
* Mit '''Messwerten''' werden Dimensionen analysiert. Ein Messwert ist das Ergebnis einer Aggregation, die auf eine Gruppe von Werten angewendet wird. Diese Aggregation kann aus dem zugrunde liegenden Datensatz stammen oder das Ergebnis einer impliziten oder expliziten Anwendung einer Aggregationsfunktion wie COUNT(), SUM() oder AVG() sein.<br />
* Mit Parametern werden benutzerdefinierte Daten gespeichert. Im Gegensatz zu Dimensionen und Messwerten, deren Daten aus dem zugrunde liegenden Datensatz abgerufen werden, erhalten Parameter ihre Daten von Nutzern. Anschließend können mit ihnen Berichte und Datenquellen angepasst oder personalisiert werden.<br />
<br />
== Calculated Fields ==<br />
[https://support.google.com/datastudio/answer/6299685?hl=en#zippy=%2Cin-this-article Calculated fields] lassen uns neu Messwerte und Dimensionen aus den uns zur verfügung stehenden Daten Berechnen. So können wir zum Beispiel, wenn und die Engagements und die Reichweite zur Verfügung stehen in einem Calculated field die Engagement Rate berechnen. Oder wir können aus einem Event label nur bestimmte Teile als neue Dimension herausziehen. Um dies zu tun:<br />
<br />
# Klickt ihr auf "Ressource".<br />
# Klickt ihr in der Dropdown-Liste auf "Hinzugefügte Datenquellen verwalten".<br />
<br />
=== Syntax ===<br />
REGEXP_MATCH(X, regular_expression)<br />
<br />
=== Sample usage ===<br />
REGEXP_MATCH(name, '[a-zA-Z].*')<br />
<br />
case When regexp_match({X},"{regular_expression}") Then "{term}" Else "{term}" end<br />
<br />
=== Parameters ===<br />
<br />
* <code>X</code> - a field or expression to evaluate.<br />
* <code>regular_expression</code> - a regular expression.<br />
<br />
=== Notes ===<br />
<br />
* Regular expressions in Data Studio use RE2-style syntax.<br />
* Escape special characters with 2 backslash characters:<code>REGEXP_MATCH(MyField, "foo\\.bar")</code> matches the literal period character.<br />
* Regular expressions are case-sensitive by default. You can make the match case-insensitive using the <code>(?i)</code> flag: <code>REGEXP_MATCH(</code>field_expression<code>, '(?i)a.*')</code> matches both "abc123" and "ABC123".<br />
* The REGEXP_MATCH function returns <code>boolean</code> values.<br />
* REGEXP_MATCH attempts to match the entire string contained in ''field_expression''. For example, if field_expression is "ABC123": <code>REGEXP_MATCH(</code>field_expression<code>, 'A')</code> returns false. <code>REGEXP_MATCH(</code>field_expression<code>, 'A.*')</code> returns true.<br />
<br />
Help:<br />
<br />
* [https://support.google.com/datastudio/answer/6299685?hl=en#zippy=%2Cin-this-article About calculated fields]<br />
<br />
== Filter ==<br />
Filter properties (or just filters, for short) refine or reduce the data shown to report viewers. This lets you focus on the data that best communicates the story you want to tell, making your reports more relevant to your audience.<br />
<br />
You can apply a filter to a chart, control, page, or the entire report using the DATA properties tab. Filter properties are sometimes referred to as editor filters, because report viewers can't change them. They can only be set by report editors.<br />
<br />
Um die Daten in eine, Chart zu filtern:<br />
<br />
# Klickt ihr das jeweilige Chart an.<br />
# <br />
<br />
==Share==<br />
Jeder Bericht kann entweder per E-Mail versendet, per Link geteilt, in eine Webseite eingebunden oder mit jeder Person die einen Google Account hat geteilt werden. <br />
<br />
Um einen Bericht zu teilen, öffnet ihr den jeweiligen Bericht, und:<br />
<br />
#Ihr klickt auf "Share"<br />
#Sucht euch die zutreffende Aktion aus<br />
#Klickt die zutreffende Aktion[[File:Google Data Studio, Share, List.png|thumb|alt=]]<br />
<br />
Die sicherste Methode ist Personen mit deren Google Account Mail einzuladen. Hierfür:<br />
<br />
# klickt ihr auf "Invite people".<br />
# Gebt die E-Mai-Adressen ein.<br />
# Sucht aus, ob die Person(en) nur ansehen oder auch bearbeiten können.<br />
# Entscheidet, ob die Person(en) eine Benachrichtigung bekommen sollen oder nicht.<br />
# Und klickt auf "Senden".<br />
[[File:Google Data Studio, Share, Invite People.png|thumb|alt=]]<br />
<br />
Die hinzugefügten Personen können anschließen verwaltet werden:<br />
* Sie können gelöscht werden.<br />
* Ihre Rollen können geändert werden.<br />
* Ihre Zugriffsrechte können angepasst werden.<br />
<br />
<br />
[[File:Google Data Studio, Share, Manage People.png|thumb|alt=]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28810Google Data Studio2021-07-20T12:30:32Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
'''Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.'''<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
'''Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.'''<br />
<br />
'''Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.'''<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.<br />
<br />
==Create==<br />
Um einen Bericht zu erstellen, öffnet ihr die domain https://datastudio.google.com/ und klickt auf 'Blank Report'. Es ist sehr wichtig, dass darauf geachtet wird, das Kunden Dashboards und Berichte <u>immer</u> mit dem jeweiligen Google Kunden Konto erstellt wird. Bitte lasst euch hierzu die Zugänge von AM via [[1password|1PW]] freigeben.<br />
<br />
== Sources & Connectors ==<br />
<br />
* Open datastudio.google.com<br />
* Click on 'Resource'<br />
* Click on 'Manage Added Data Source'<br />
* Click on 'Add a Data Source'<br />
* Choose corresponding data source<br />
<br />
[https://datastudio.google.com/data Access your data from 800+ data sets from over 420 connectors.]<br />
<br />
== Charts ==<br />
[[File:Google Data Studio, Add Chart, List.png|thumb]]<br />
'''Es gibt eine ganze Auswahl an Graphen, Diagrammen und Tabellen, um die Daten übersichtlicher darzustellen:'''<br />
<br />
* Tabellen<br />
* Kurzübersicht<br />
* Zeitreihen<br />
* Balkendiagramme<br />
* Kreisdiagramme<br />
* Google Maps<br />
* Geo-Diagramme<br />
* Liniendiagramme<br />
* Pivot Tabellen<br />
* Treemaps<br />
<br />
Um ein Chart zu dem Bericht hinzuzufügen:<br />
<br />
# Klickt ihr auf das Dropdown "Diagramm hinzufügen"<br />
# Sucht euch ein Diagramm aus der Liste aus.<br />
# Klickt auf das Diagramm in der Liste.<br />
# Schiebt das Diagramm an die gewünschte Stelle.<br />
<br />
== Zeitraumdimension ==<br />
<br />
== Dimension ==<br />
<br />
== Messwert ==<br />
<br />
== Calculated Fields ==<br />
[https://support.google.com/datastudio/answer/6299685?hl=en#zippy=%2Cin-this-article Calculated fields] lassen uns neu Messwerte und Dimensionen aus den uns zur verfügung stehenden Daten Berechnen. So können wir zum Beispiel, wenn und die Engagements und die Reichweite zur Verfügung stehen in einem Calculated field die Engagement Rate berechnen. Oder wir können aus einem Event label nur bestimmte Teile als neue Dimension herausziehen. Um dies zu tun:<br />
<br />
# Klickt ihr auf "Ressource".<br />
# Klickt ihr in der Dropdown-Liste auf "Hinzugefügte Datenquellen verwalten".<br />
<br />
=== Syntax ===<br />
REGEXP_MATCH(X, regular_expression)<br />
<br />
=== Sample usage ===<br />
REGEXP_MATCH(name, '[a-zA-Z].*')<br />
<br />
case When regexp_match({X},"{regular_expression}") Then "{term}" Else "{term}" end<br />
<br />
=== Parameters ===<br />
<br />
* <code>X</code> - a field or expression to evaluate.<br />
* <code>regular_expression</code> - a regular expression.<br />
<br />
=== Notes ===<br />
<br />
* Regular expressions in Data Studio use RE2-style syntax.<br />
* Escape special characters with 2 backslash characters:<code>REGEXP_MATCH(MyField, "foo\\.bar")</code> matches the literal period character.<br />
* Regular expressions are case-sensitive by default. You can make the match case-insensitive using the <code>(?i)</code> flag: <code>REGEXP_MATCH(</code>field_expression<code>, '(?i)a.*')</code> matches both "abc123" and "ABC123".<br />
* The REGEXP_MATCH function returns <code>boolean</code> values.<br />
* REGEXP_MATCH attempts to match the entire string contained in ''field_expression''. For example, if field_expression is "ABC123": <code>REGEXP_MATCH(</code>field_expression<code>, 'A')</code> returns false. <code>REGEXP_MATCH(</code>field_expression<code>, 'A.*')</code> returns true.<br />
<br />
Help:<br />
<br />
* [https://support.google.com/datastudio/answer/6299685?hl=en#zippy=%2Cin-this-article About calculated fields]<br />
<br />
== Filter ==<br />
Filter properties (or just filters, for short) refine or reduce the data shown to report viewers. This lets you focus on the data that best communicates the story you want to tell, making your reports more relevant to your audience.<br />
<br />
You can apply a filter to a chart, control, page, or the entire report using the DATA properties tab. Filter properties are sometimes referred to as editor filters, because report viewers can't change them. They can only be set by report editors.<br />
<br />
==Share==<br />
Jeder Bericht kann entweder per E-Mail versendet, per Link geteilt, in eine Webseite eingebunden oder mit jeder Person die einen Google Account hat geteilt werden. <br />
<br />
Um einen Bericht zu teilen, öffnet ihr den jeweiligen Bericht, und:<br />
<br />
#Ihr klickt auf "Share"<br />
#Sucht euch die zutreffende Aktion aus<br />
#Klickt die zutreffende Aktion[[File:Google Data Studio, Share, List.png|thumb|alt=]]<br />
<br />
Die sicherste Methode ist Personen mit deren Google Account Mail einzuladen. Hierfür:<br />
<br />
# klickt ihr auf "Invite people".<br />
# Gebt die E-Mai-Adressen ein.<br />
# Sucht aus, ob die Person(en) nur ansehen oder auch bearbeiten können.<br />
# Entscheidet, ob die Person(en) eine Benachrichtigung bekommen sollen oder nicht.<br />
# Und klickt auf "Senden".<br />
[[File:Google Data Studio, Share, Invite People.png|thumb|alt=]]<br />
<br />
Die hinzugefügten Personen können anschließen verwaltet werden:<br />
* Sie können gelöscht werden.<br />
* Ihre Rollen können geändert werden.<br />
* Ihre Zugriffsrechte können angepasst werden.<br />
<br />
<br />
[[File:Google Data Studio, Share, Manage People.png|thumb|alt=]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=28809Tracking2021-07-20T12:22:01Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>== Influencer ==<br />
All influencer have to report regularly how their posting have performed. For that they have to send a screenshot of the post with the data. We are tracking:<br />
<br />
* Date<br />
* Campaign Source<br />
* Topic<br />
* Product-line<br />
* Ambassador<br />
* Followers/Fans at post_Date<br />
* Channel<br />
* Place<br />
* Paid<br />
* Non Paid<br />
* Instagram Feed<br />
* Instagram Story<br />
* Other<br />
* Costs<br />
* Impressions / Page Views<br />
* Reach / Page Visits<br />
* Likes<br />
* Comments<br />
* Saves<br />
* Clicks (Link)<br />
* Video-Views <br />
* Shares<br />
* Replies<br />
* Tap forward<br />
* Tap back<br />
* Skip <br />
* Exit<br />
* Sticker Taps to profile<br />
* Link Material<br />
Engagement Rate<br />
* Avg. audience reach ratio<br />
<br />
* <br />
<br />
But since we don't have a connector for influencer data at the moment, we need to write the data into a table. To use the table:<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Ambassadors".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Pintrest ==<br />
Pintrest automatically tracks. and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#pinterest-metrics Pintrest Metrics]<br />
<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-pinterest-organic-fields/ Organic Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-pinterest-public-fields/ Public Data Field Reference]<br />
<br />
To define which connector works best for your client, you have to see, which one fits the individual requirements best.<br />
<br />
=== Objectives ===<br />
https://help.pinterest.com/en/business/article/campaign-objectives<br />
<br />
== Instagram ==<br />
Instagram automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#instagram-metrics Instagram Metrics]<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-instagram-insights-fields/ Insights Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-instagram-public-data-fields/ Public Data Field Reference]<br />
<br />
== Instagram Stories ==<br />
Since the instagram story data is only available for 24h via the connectors, we need to write the data into a table. To use the table:<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_IG-Stories".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Facebook ==<br />
Facebook automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#facebook-metrics Facebook Metrics]<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-facebook-insights-fields/ Insights Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-facebook-public-fields/ Public Data Field Reference]<br />
<br />
== Facebook Ad Manager ==<br />
Facebook automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
*[https://api.socialbakers.com/#facebook-metrics Facebook Metrics]<br />
Supermetrics:<br />
<br />
*[https://supermetrics.com/docs/integration-facebook-insights-fields/ Insights Data Field Reference]<br />
*[https://supermetrics.com/docs/integration-facebook-public-fields/ Public Data Field Reference]<br />
<br />
=== Objectives ===<br />
<br />
==== Awareness ====<br />
Objectives that generate interest in your product or service. Increasing brand awareness is about telling people what makes your business valuable. For example, Jasper's Market is going to launch a small regional chain of grocery stores. Using the '''Brand Awareness''' objective they can create a campaign that highlights their fresh, organic produce to people in the local area.<br />
{| class="wikitable"<br />
|Objective<br />
|Your business goal is to:<br />
|-<br />
|Brand Awareness<br />
|Increase people's awareness of your business, brand or service.<br />
|-<br />
|Reach<br />
|Show your ad to as many people as possible in your target audience.<br />
|}<br />
<br />
<br />
==== '''Consideration''' ====<br />
Objectives that get people to think about your business and seek more information. For example, Jasper's Market has a website that tells their story and lists some of their store's unique offerings. Using the '''Traffic''' objective they can create a campaign that encourages people to visit their site to learn more.<br />
{| class="wikitable"<br />
|Objective<br />
|Your business goal is to:<br />
|-<br />
|Traffic<br />
|Send people from Facebook to any URL you choose, such as your website's landing page, a blog post, app etc.<br />
|-<br />
|Engagement<br />
|Reach people more likely to engage with your post. Engagement includes likes, comments and shares but can also include offers claimed from your page.<br />
|-<br />
|App Installs<br />
|Send people to the store where they can download your business's app.<br />
|-<br />
|Video Views<br />
|Share videos of your business with people on Facebook most likely to watch it.<br />
|-<br />
|Lead Generation<br />
|Collect leads for your business. Create ads that collect info from people interested in your product, such as sign-ups for newsletters.<br />
|-<br />
|Messages<br />
|Connect with people on Messenger, Instagram Direct, and WhatsApp. Communicate with potential or existing customers to encourage interest in your business.<br />
|}<br />
<br />
<br />
==== '''Conversions''' ====<br />
Objectives that encourage people interested in your business to buy or use your product or service. For example, Jasper's Market has opened a few new locations. Using the '''Store Traffic''' objective they can create a campaign to encourage potential customers to stop by their nearest store.<br />
{| class="wikitable"<br />
|Objective<br />
|Your business goal is to:<br />
|-<br />
|Conversions<br />
|Encourage people to take a specific action on your business's site, such as having them to add items to a cart, download your app, register for your site, or make a purchase.<br />
|-<br />
|Catalog Sales<br />
|Show products from your ecommerce store's catalog to generate sales.<br />
|-<br />
|Store Traffic<br />
|Promote your brick-and-mortar business locations to people that are nearby.<br />
|}<br />
Help:<br />
<br />
* [https://www.facebook.com/business/help/1438417719786914 Choosing the right advertising objective.]<br />
* [https://www.facebook.com/business/help/1621419411431034?id=1997185213680277 Instagram ad objectives]<br />
<br />
== YouTube ==<br />
YouTube automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via the free connectors.<br />
<br />
== LinkedIn ==<br />
To track Linkedin we use [https://suite.socialbakers.com/ socialbakers]. To connect Linkedin to [[Google Data Studio|google data studio]] we are also using the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector]. We got the following data tracked:<br />
<br />
* [https://api.socialbakers.com/#linkedin-metrics Linkedin Metrics]<br />
<br />
== Website ==<br />
For website tracking, we are using Google Analytics 3 and 4 or Matomo. Please always [https://support.google.com/analytics/answer/10312255 create and integrate] always a Google Analytics 3 and a Google Analytics 4 property for each app/website.<br />
<br />
Help:<br />
<br />
* [https://developers.google.com/analytics/devguides/collection/ga4/basic-tag?technology=gtagjs How to tag for both Universal Analytics and Google Analytics 4 properties]<br />
* [https://support.google.com/analytics/answer/1012264?hl=en#zippy=%2Cin-this-article Set up Site Search]<br />
<br />
== SEO/SEA ==<br />
For SEO we are using SEMRush.<br />
<br />
== Amazon ==<br />
Amazon automatically tracks:<br />
<br />
* Date<br />
* Views<br />
* Sales<br />
* Units<br />
* Orders<br />
* Sales/Orders<br />
* Units/Orders<br />
* Visitors<br />
* Views/Visitors<br />
* Sales/Visitors<br />
* and many more ...<br />
<br />
But since we don't have a connector for Amazon at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Amazon".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Link ==<br />
To track a link to your website, you need either Google Analytics or Matomo. Than you create a link with all parameter needed for the tracking. Available are:<br />
<br />
* Website URL, the full website URL (e.g. <code>https://www.example.com</code>).*<br />
* Campaign Source, the referrer: (e.g. <code>google</code>, <code>newsletter</code>).*<br />
* Campaign Medium, marketing medium: (e.g. <code>cpc</code>, <code>banner</code>, <code>email</code>).*<br />
* Campgain Name, product, promo code, or slogan (e.g. <code>spring_sale</code>).*<br />
* Campaign Term, identify the paid keywords.<br />
* Campaign Content, use to differentiate ads.<br />
<br />
<nowiki>*</nowiki>Those are medatory.<br />
<br />
To generate the trackable link you can go to [https://ga-dev-tools.appspot.com/campaign-url-builder/ Google Campaign URL Builder] for single URLs or use the table for more than one. To use the table:<br />
<br />
# Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
# Scroll down to "Interactive".<br />
# Click "PSL_Data_Campaign-URL".<br />
# Enjoy<br />
<br />
With the campaign-URL you can track single banners, CTAs in mailings, and so on. After you implemented those trackable links, you can see from with source exactly is your website traffic coming from. Which teaser within the e-mail was more convincing, had the most clicks.<br />
<br />
== Banner ==<br />
See how to track a Link above.<br />
<br />
==E-Mail==<br />
<br />If you want to track your e-mail performance you have to implement trackable links for the CTA within the e-mail content. For that see "Link" above. Most mailing provider only track:<br />
<br />
*Date<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Openers (Unique)<br />
*Clicked<br />
*Unique Clicked<br />
*Unsubscribed<br />
*Spam<br />
*Spam Rate<br />
But since we don't have a connector for the mailing provider at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Mailings".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=28808Tracking2021-07-20T12:18:44Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>== Influencer ==<br />
All influencer have to report regularly how their posting have performed. For that they have to send a screenshot of the post with the data. We are tracking:<br />
<br />
* Date<br />
* Campaign Source<br />
* Topic<br />
* Product-line<br />
* Ambassador<br />
* Followers/Fans at post_Date<br />
* Channel<br />
* Place<br />
* Paid<br />
* Non Paid<br />
* Instagram Feed<br />
* Instagram Story<br />
* Other<br />
* Costs<br />
* Impressions / Page Views<br />
* Reach / Page Visits<br />
* Likes<br />
* Comments<br />
* Saves<br />
* Clicks (Link)<br />
* Video-Views <br />
* Shares<br />
* Replies<br />
* Tap forward<br />
* Tap back<br />
* Skip <br />
* Exit<br />
* Sticker Taps to profile<br />
* Link Material<br />
Engagement Rate<br />
* Avg. audience reach ratio<br />
<br />
* <br />
<br />
But since we don't have a connector for influencer data at the moment, we need to write the data into a table. To use the table:<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Ambassadors".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Pintrest ==<br />
Pintrest automatically tracks. and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#pinterest-metrics Pintrest Metrics]<br />
<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-pinterest-organic-fields/ Organic Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-pinterest-public-fields/ Public Data Field Reference]<br />
<br />
To define which connector works best for your client, you have to see, which one fits the individual requirements best.<br />
<br />
=== Objectives ===<br />
https://help.pinterest.com/en/business/article/campaign-objectives<br />
<br />
== Instagram ==<br />
Instagram automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#instagram-metrics Instagram Metrics]<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-instagram-insights-fields/ Insights Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-instagram-public-data-fields/ Public Data Field Reference]<br />
<br />
== Instagram Stories ==<br />
Since the instagram story data is only available for 24h via the connectors, we need to write the data into a table. To use the table:<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_IG-Stories".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Facebook ==<br />
Facebook automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#facebook-metrics Facebook Metrics]<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-facebook-insights-fields/ Insights Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-facebook-public-fields/ Public Data Field Reference]<br />
<br />
== Facebook Ad Manager ==<br />
Facebook automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
*[https://api.socialbakers.com/#facebook-metrics Facebook Metrics]<br />
Supermetrics:<br />
<br />
*[https://supermetrics.com/docs/integration-facebook-insights-fields/ Insights Data Field Reference]<br />
*[https://supermetrics.com/docs/integration-facebook-public-fields/ Public Data Field Reference]<br />
<br />
=== Objectives ===<br />
<br />
==== Awareness ====<br />
Objectives that generate interest in your product or service. Increasing brand awareness is about telling people what makes your business valuable. For example, Jasper's Market is going to launch a small regional chain of grocery stores. Using the '''Brand Awareness''' objective they can create a campaign that highlights their fresh, organic produce to people in the local area.<br />
{| class="wikitable"<br />
|Objective<br />
|Your business goal is to:<br />
|-<br />
|Brand Awareness<br />
|Increase people's awareness of your business, brand or service.<br />
|-<br />
|Reach<br />
|Show your ad to as many people as possible in your target audience.<br />
|}<br />
<br />
<br />
==== '''Consideration''' ====<br />
Objectives that get people to think about your business and seek more information. For example, Jasper's Market has a website that tells their story and lists some of their store's unique offerings. Using the '''Traffic''' objective they can create a campaign that encourages people to visit their site to learn more.<br />
{| class="wikitable"<br />
|Objective<br />
|Your business goal is to:<br />
|-<br />
|Traffic<br />
|Send people from Facebook to any URL you choose, such as your website's landing page, a blog post, app etc.<br />
|-<br />
|Engagement<br />
|Reach people more likely to engage with your post. Engagement includes likes, comments and shares but can also include offers claimed from your page.<br />
|-<br />
|App Installs<br />
|Send people to the store where they can download your business's app.<br />
|-<br />
|Video Views<br />
|Share videos of your business with people on Facebook most likely to watch it.<br />
|-<br />
|Lead Generation<br />
|Collect leads for your business. Create ads that collect info from people interested in your product, such as sign-ups for newsletters.<br />
|-<br />
|Messages<br />
|Connect with people on Messenger, Instagram Direct, and WhatsApp. Communicate with potential or existing customers to encourage interest in your business.<br />
|}<br />
<br />
<br />
==== '''Conversions''' ====<br />
Objectives that encourage people interested in your business to buy or use your product or service. For example, Jasper's Market has opened a few new locations. Using the '''Store Traffic''' objective they can create a campaign to encourage potential customers to stop by their nearest store.<br />
{| class="wikitable"<br />
|Objective<br />
|Your business goal is to:<br />
|-<br />
|Conversions<br />
|Encourage people to take a specific action on your business's site, such as having them to add items to a cart, download your app, register for your site, or make a purchase.<br />
|-<br />
|Catalog Sales<br />
|Show products from your ecommerce store's catalog to generate sales.<br />
|-<br />
|Store Traffic<br />
|Promote your brick-and-mortar business locations to people that are nearby.<br />
|}<br />
Help:<br />
<br />
* [https://www.facebook.com/business/help/1438417719786914 Choosing the right advertising objective.]<br />
* [https://www.facebook.com/business/help/1621419411431034?id=1997185213680277 Instagram ad objectives]<br />
<br />
== YouTube ==<br />
YouTube automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via the free connectors.<br />
<br />
== LinkedIn ==<br />
To track Linkedin we use [https://suite.socialbakers.com/ socialbakers]. To connect Linkedin to [[Google Data Studio|google data studio]] we are also using the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector]. We got the following data tracked:<br />
<br />
* [https://api.socialbakers.com/#linkedin-metrics Linkedin Metrics]<br />
<br />
== Website ==<br />
For website tracking, we are using Google Analytics 3 and 4 or Matomo. Please always [https://support.google.com/analytics/answer/10312255 create and integrate] always a Google Analytics 3 and a Google Analytics 4 property for each app/website.<br />
<br />
== SEO/SEA ==<br />
For SEO we are using SEMRush.<br />
<br />
== Amazon ==<br />
Amazon automatically tracks:<br />
<br />
* Date<br />
* Views<br />
* Sales<br />
* Units<br />
* Orders<br />
* Sales/Orders<br />
* Units/Orders<br />
* Visitors<br />
* Views/Visitors<br />
* Sales/Visitors<br />
* and many more ...<br />
<br />
But since we don't have a connector for Amazon at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Amazon".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Link ==<br />
To track a link to your website, you need either Google Analytics or Matomo. Than you create a link with all parameter needed for the tracking. Available are:<br />
<br />
* Website URL, the full website URL (e.g. <code>https://www.example.com</code>).*<br />
* Campaign Source, the referrer: (e.g. <code>google</code>, <code>newsletter</code>).*<br />
* Campaign Medium, marketing medium: (e.g. <code>cpc</code>, <code>banner</code>, <code>email</code>).*<br />
* Campgain Name, product, promo code, or slogan (e.g. <code>spring_sale</code>).*<br />
* Campaign Term, identify the paid keywords.<br />
* Campaign Content, use to differentiate ads.<br />
<br />
<nowiki>*</nowiki>Those are medatory.<br />
<br />
To generate the trackable link you can go to [https://ga-dev-tools.appspot.com/campaign-url-builder/ Google Campaign URL Builder] for single URLs or use the table for more than one. To use the table:<br />
<br />
# Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
# Scroll down to "Interactive".<br />
# Click "PSL_Data_Campaign-URL".<br />
# Enjoy<br />
<br />
With the campaign-URL you can track single banners, CTAs in mailings, and so on. After you implemented those trackable links, you can see from with source exactly is your website traffic coming from. Which teaser within the e-mail was more convincing, had the most clicks.<br />
<br />
== Banner ==<br />
See how to track a Link above.<br />
<br />
==E-Mail==<br />
<br />If you want to track your e-mail performance you have to implement trackable links for the CTA within the e-mail content. For that see "Link" above. Most mailing provider only track:<br />
<br />
*Date<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Openers (Unique)<br />
*Clicked<br />
*Unique Clicked<br />
*Unsubscribed<br />
*Spam<br />
*Spam Rate<br />
But since we don't have a connector for the mailing provider at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Mailings".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=28807Tracking2021-07-20T12:17:50Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>== Influencer ==<br />
All influencer have to report regularly how their posting have performed. For that they have to send a screenshot of the post with the data. We are tracking:<br />
<br />
* Date<br />
* Campaign Source<br />
* Topic<br />
* Product-line<br />
* Ambassador<br />
* Followers/Fans at post_Date<br />
* Channel<br />
* Place<br />
* Paid<br />
* Non Paid<br />
* Instagram Feed<br />
* Instagram Story<br />
* Other<br />
* Costs<br />
* Impressions / Page Views<br />
* Reach / Page Visits<br />
* Likes<br />
* Comments<br />
* Saves<br />
* Clicks (Link)<br />
* Video-Views <br />
* Shares<br />
* Replies<br />
* Tap forward<br />
* Tap back<br />
* Skip <br />
* Exit<br />
* Sticker Taps to profile<br />
* Link Material<br />
Engagement Rate<br />
* Avg. audience reach ratio<br />
<br />
* <br />
<br />
But since we don't have a connector for influencer data at the moment, we need to write the data into a table. To use the table:<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Ambassadors".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Pintrest ==<br />
Pintrest automatically tracks. and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#pinterest-metrics Pintrest Metrics]<br />
<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-pinterest-organic-fields/ Organic Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-pinterest-public-fields/ Public Data Field Reference]<br />
<br />
To define which connector works best for your client, you have to see, which one fits the individual requirements best.<br />
<br />
https://help.pinterest.com/en/business/article/campaign-objectives<br />
<br />
== Instagram ==<br />
Instagram automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#instagram-metrics Instagram Metrics]<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-instagram-insights-fields/ Insights Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-instagram-public-data-fields/ Public Data Field Reference]<br />
<br />
== Instagram Stories ==<br />
Since the instagram story data is only available for 24h via the connectors, we need to write the data into a table. To use the table:<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_IG-Stories".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Facebook ==<br />
Facebook automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#facebook-metrics Facebook Metrics]<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-facebook-insights-fields/ Insights Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-facebook-public-fields/ Public Data Field Reference]<br />
<br />
== Facebook Ad Manager ==<br />
Facebook automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
*[https://api.socialbakers.com/#facebook-metrics Facebook Metrics]<br />
Supermetrics:<br />
<br />
*[https://supermetrics.com/docs/integration-facebook-insights-fields/ Insights Data Field Reference]<br />
*[https://supermetrics.com/docs/integration-facebook-public-fields/ Public Data Field Reference]<br />
<br />
=== Objectives ===<br />
<br />
==== Awareness ====<br />
Objectives that generate interest in your product or service. Increasing brand awareness is about telling people what makes your business valuable. For example, Jasper's Market is going to launch a small regional chain of grocery stores. Using the '''Brand Awareness''' objective they can create a campaign that highlights their fresh, organic produce to people in the local area.<br />
{| class="wikitable"<br />
|Objective<br />
|Your business goal is to:<br />
|-<br />
|Brand Awareness<br />
|Increase people's awareness of your business, brand or service.<br />
|-<br />
|Reach<br />
|Show your ad to as many people as possible in your target audience.<br />
|}<br />
<br />
<br />
==== '''Consideration''' ====<br />
Objectives that get people to think about your business and seek more information. For example, Jasper's Market has a website that tells their story and lists some of their store's unique offerings. Using the '''Traffic''' objective they can create a campaign that encourages people to visit their site to learn more.<br />
{| class="wikitable"<br />
|Objective<br />
|Your business goal is to:<br />
|-<br />
|Traffic<br />
|Send people from Facebook to any URL you choose, such as your website's landing page, a blog post, app etc.<br />
|-<br />
|Engagement<br />
|Reach people more likely to engage with your post. Engagement includes likes, comments and shares but can also include offers claimed from your page.<br />
|-<br />
|App Installs<br />
|Send people to the store where they can download your business's app.<br />
|-<br />
|Video Views<br />
|Share videos of your business with people on Facebook most likely to watch it.<br />
|-<br />
|Lead Generation<br />
|Collect leads for your business. Create ads that collect info from people interested in your product, such as sign-ups for newsletters.<br />
|-<br />
|Messages<br />
|Connect with people on Messenger, Instagram Direct, and WhatsApp. Communicate with potential or existing customers to encourage interest in your business.<br />
|}<br />
<br />
<br />
==== '''Conversions''' ====<br />
Objectives that encourage people interested in your business to buy or use your product or service. For example, Jasper's Market has opened a few new locations. Using the '''Store Traffic''' objective they can create a campaign to encourage potential customers to stop by their nearest store.<br />
{| class="wikitable"<br />
|Objective<br />
|Your business goal is to:<br />
|-<br />
|Conversions<br />
|Encourage people to take a specific action on your business's site, such as having them to add items to a cart, download your app, register for your site, or make a purchase.<br />
|-<br />
|Catalog Sales<br />
|Show products from your ecommerce store's catalog to generate sales.<br />
|-<br />
|Store Traffic<br />
|Promote your brick-and-mortar business locations to people that are nearby.<br />
|}<br />
Help:<br />
<br />
* [https://www.facebook.com/business/help/1438417719786914 Choosing the right advertising objective.]<br />
* [https://www.facebook.com/business/help/1621419411431034?id=1997185213680277 Instagram ad objectives]<br />
<br />
== YouTube ==<br />
YouTube automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via the free connectors.<br />
<br />
== LinkedIn ==<br />
To track Linkedin we use [https://suite.socialbakers.com/ socialbakers]. To connect Linkedin to [[Google Data Studio|google data studio]] we are also using the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector]. We got the following data tracked:<br />
<br />
* [https://api.socialbakers.com/#linkedin-metrics Linkedin Metrics]<br />
<br />
== Website ==<br />
For website tracking, we are using Google Analytics 3 and 4 or Matomo. Please always [https://support.google.com/analytics/answer/10312255 create and integrate] always a Google Analytics 3 and a Google Analytics 4 property for each app/website.<br />
<br />
== SEO/SEA ==<br />
For SEO we are using SEMRush.<br />
<br />
== Amazon ==<br />
Amazon automatically tracks:<br />
<br />
* Date<br />
* Views<br />
* Sales<br />
* Units<br />
* Orders<br />
* Sales/Orders<br />
* Units/Orders<br />
* Visitors<br />
* Views/Visitors<br />
* Sales/Visitors<br />
* and many more ...<br />
<br />
But since we don't have a connector for Amazon at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Amazon".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Link ==<br />
To track a link to your website, you need either Google Analytics or Matomo. Than you create a link with all parameter needed for the tracking. Available are:<br />
<br />
* Website URL, the full website URL (e.g. <code>https://www.example.com</code>).*<br />
* Campaign Source, the referrer: (e.g. <code>google</code>, <code>newsletter</code>).*<br />
* Campaign Medium, marketing medium: (e.g. <code>cpc</code>, <code>banner</code>, <code>email</code>).*<br />
* Campgain Name, product, promo code, or slogan (e.g. <code>spring_sale</code>).*<br />
* Campaign Term, identify the paid keywords.<br />
* Campaign Content, use to differentiate ads.<br />
<br />
<nowiki>*</nowiki>Those are medatory.<br />
<br />
To generate the trackable link you can go to [https://ga-dev-tools.appspot.com/campaign-url-builder/ Google Campaign URL Builder] for single URLs or use the table for more than one. To use the table:<br />
<br />
# Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
# Scroll down to "Interactive".<br />
# Click "PSL_Data_Campaign-URL".<br />
# Enjoy<br />
<br />
With the campaign-URL you can track single banners, CTAs in mailings, and so on. After you implemented those trackable links, you can see from with source exactly is your website traffic coming from. Which teaser within the e-mail was more convincing, had the most clicks.<br />
<br />
== Banner ==<br />
See how to track a Link above.<br />
<br />
==E-Mail==<br />
<br />If you want to track your e-mail performance you have to implement trackable links for the CTA within the e-mail content. For that see "Link" above. Most mailing provider only track:<br />
<br />
*Date<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Openers (Unique)<br />
*Clicked<br />
*Unique Clicked<br />
*Unsubscribed<br />
*Spam<br />
*Spam Rate<br />
But since we don't have a connector for the mailing provider at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Mailings".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=28806Tracking2021-07-19T11:03:35Z<p>Thomas Martin Schwarz: /* Influencer */</p>
<hr />
<div>== Influencer ==<br />
All influencer have to report regularly how their posting have performed. For that they have to send a screenshot of the post with the data. We are tracking:<br />
<br />
* Date<br />
* Campaign Source<br />
* Topic<br />
* Product-line<br />
* Ambassador<br />
* Followers/Fans at post_Date<br />
* Channel<br />
* Place<br />
* Paid<br />
* Non Paid<br />
* Instagram Feed<br />
* Instagram Story<br />
* Other<br />
* Costs<br />
* Impressions / Page Views<br />
* Reach / Page Visits<br />
* Likes<br />
* Comments<br />
* Saves<br />
* Clicks (Link)<br />
* Video-Views <br />
* Shares<br />
* Replies<br />
* Tap forward<br />
* Tap back<br />
* Skip <br />
* Exit<br />
* Sticker Taps to profile<br />
* Link Material<br />
Engagement Rate<br />
* Avg. audience reach ratio<br />
<br />
* <br />
<br />
But since we don't have a connector for influencer data at the moment, we need to write the data into a table. To use the table:<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Ambassadors".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Pintrest ==<br />
Pintrest automatically tracks. and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#pinterest-metrics Pintrest Metrics]<br />
<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-pinterest-organic-fields/ Organic Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-pinterest-public-fields/ Public Data Field Reference]<br />
<br />
To define which connector works best for your client, you have to see, which one fits the individual requirements best.<br />
<br />
== Instagram ==<br />
Instagram automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#instagram-metrics Instagram Metrics]<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-instagram-insights-fields/ Insights Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-instagram-public-data-fields/ Public Data Field Reference]<br />
<br />
== Instagram Stories ==<br />
Since the instagram story data is only available for 24h via the connectors, we need to write the data into a table. To use the table:<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_IG-Stories".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Facebook ==<br />
Facebook automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#facebook-metrics Facebook Metrics]<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-facebook-insights-fields/ Insights Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-facebook-public-fields/ Public Data Field Reference]<br />
<br />
== Facebook Ad Manager ==<br />
Facebook automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
*[https://api.socialbakers.com/#facebook-metrics Facebook Metrics]<br />
Supermetrics:<br />
<br />
*[https://supermetrics.com/docs/integration-facebook-insights-fields/ Insights Data Field Reference]<br />
*[https://supermetrics.com/docs/integration-facebook-public-fields/ Public Data Field Reference]<br />
<br />
== YouTube ==<br />
YouTube automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via the free connectors.<br />
<br />
== LinkedIn ==<br />
To track Linkedin we use [https://suite.socialbakers.com/ socialbakers]. To connect Linkedin to [[Google Data Studio|google data studio]] we are also using the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector]. We got the following data tracked:<br />
<br />
* [https://api.socialbakers.com/#linkedin-metrics Linkedin Metrics]<br />
<br />
== Website ==<br />
For website tracking, we are using Google Analytics 3 and 4 or Matomo. Please always [https://support.google.com/analytics/answer/10312255 create and integrate] always a Google Analytics 3 and a Google Analytics 4 property for each app/website.<br />
<br />
== SEO/SEA ==<br />
For SEO we are using SEMRush.<br />
<br />
== Amazon ==<br />
Amazon automatically tracks:<br />
<br />
* Date<br />
* Views<br />
* Sales<br />
* Units<br />
* Orders<br />
* Sales/Orders<br />
* Units/Orders<br />
* Visitors<br />
* Views/Visitors<br />
* Sales/Visitors<br />
* and many more ...<br />
<br />
But since we don't have a connector for Amazon at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Amazon".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Link ==<br />
To track a link to your website, you need either Google Analytics or Matomo. Than you create a link with all parameter needed for the tracking. Available are:<br />
<br />
* Website URL, the full website URL (e.g. <code>https://www.example.com</code>).*<br />
* Campaign Source, the referrer: (e.g. <code>google</code>, <code>newsletter</code>).*<br />
* Campaign Medium, marketing medium: (e.g. <code>cpc</code>, <code>banner</code>, <code>email</code>).*<br />
* Campgain Name, product, promo code, or slogan (e.g. <code>spring_sale</code>).*<br />
* Campaign Term, identify the paid keywords.<br />
* Campaign Content, use to differentiate ads.<br />
<br />
<nowiki>*</nowiki>Those are medatory.<br />
<br />
To generate the trackable link you can go to [https://ga-dev-tools.appspot.com/campaign-url-builder/ Google Campaign URL Builder] for single URLs or use the table for more than one. To use the table:<br />
<br />
# Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
# Scroll down to "Interactive".<br />
# Click "PSL_Data_Campaign-URL".<br />
# Enjoy<br />
<br />
With the campaign-URL you can track single banners, CTAs in mailings, and so on. After you implemented those trackable links, you can see from with source exactly is your website traffic coming from. Which teaser within the e-mail was more convincing, had the most clicks.<br />
<br />
== Banner ==<br />
See how to track a Link above.<br />
<br />
==E-Mail==<br />
<br />If you want to track your e-mail performance you have to implement trackable links for the CTA within the e-mail content. For that see "Link" above. Most mailing provider only track:<br />
<br />
*Date<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Openers (Unique)<br />
*Clicked<br />
*Unique Clicked<br />
*Unsubscribed<br />
*Spam<br />
*Spam Rate<br />
But since we don't have a connector for the mailing provider at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Mailings".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=28805Tracking2021-07-18T15:13:32Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>== Influencer ==<br />
All influencer have to report regularly how their posting have performed. For that they have to send a screenshot of the post with the data. We are tracking:<br />
<br />
* Date<br />
* Campaign Source<br />
* Topic<br />
* Product-line<br />
* Ambassador<br />
* Followers/Fans at post_Date<br />
* Channel<br />
* Place<br />
* Paid<br />
* Non Paid<br />
* Instagram Feed<br />
* Instagram Story<br />
* Other<br />
* Costs<br />
* Impressions / Page Views<br />
* Reach / Page Visits<br />
* Likes<br />
* Comments<br />
* Saves<br />
* Clicks (Link)<br />
* Video-Views <br />
* Shares<br />
* Replies<br />
* Tap forward<br />
* Tap back<br />
* Skip <br />
* Exit<br />
* Sticker Taps to profile<br />
* Link Material<br />
Engagement Rate<br />
* Avg. audience reach ratio<br />
<br />
* <br />
<br />
But since we don't have a connector for Amazon at the moment, we need to write the data into a table. To use the table:<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Ambassadors".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Pintrest ==<br />
Pintrest automatically tracks. and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#pinterest-metrics Pintrest Metrics]<br />
<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-pinterest-organic-fields/ Organic Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-pinterest-public-fields/ Public Data Field Reference]<br />
<br />
To define which connector works best for your client, you have to see, which one fits the individual requirements best.<br />
<br />
== Instagram ==<br />
Instagram automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#instagram-metrics Instagram Metrics]<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-instagram-insights-fields/ Insights Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-instagram-public-data-fields/ Public Data Field Reference]<br />
<br />
== Instagram Stories ==<br />
Since the instagram story data is only available for 24h via the connectors, we need to write the data into a table. To use the table:<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_IG-Stories".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Facebook ==<br />
Facebook automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#facebook-metrics Facebook Metrics]<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-facebook-insights-fields/ Insights Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-facebook-public-fields/ Public Data Field Reference]<br />
<br />
== Facebook Ad Manager ==<br />
Facebook automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
*[https://api.socialbakers.com/#facebook-metrics Facebook Metrics]<br />
Supermetrics:<br />
<br />
*[https://supermetrics.com/docs/integration-facebook-insights-fields/ Insights Data Field Reference]<br />
*[https://supermetrics.com/docs/integration-facebook-public-fields/ Public Data Field Reference]<br />
<br />
== YouTube ==<br />
YouTube automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via the free connectors.<br />
<br />
== LinkedIn ==<br />
To track Linkedin we use [https://suite.socialbakers.com/ socialbakers]. To connect Linkedin to [[Google Data Studio|google data studio]] we are also using the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector]. We got the following data tracked:<br />
<br />
* [https://api.socialbakers.com/#linkedin-metrics Linkedin Metrics]<br />
<br />
== Website ==<br />
For website tracking, we are using Google Analytics 3 and 4 or Matomo. Please always [https://support.google.com/analytics/answer/10312255 create and integrate] always a Google Analytics 3 and a Google Analytics 4 property for each app/website.<br />
<br />
== SEO/SEA ==<br />
For SEO we are using SEMRush.<br />
<br />
== Amazon ==<br />
Amazon automatically tracks:<br />
<br />
* Date<br />
* Views<br />
* Sales<br />
* Units<br />
* Orders<br />
* Sales/Orders<br />
* Units/Orders<br />
* Visitors<br />
* Views/Visitors<br />
* Sales/Visitors<br />
* and many more ...<br />
<br />
But since we don't have a connector for Amazon at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Amazon".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Link ==<br />
To track a link to your website, you need either Google Analytics or Matomo. Than you create a link with all parameter needed for the tracking. Available are:<br />
<br />
* Website URL, the full website URL (e.g. <code>https://www.example.com</code>).*<br />
* Campaign Source, the referrer: (e.g. <code>google</code>, <code>newsletter</code>).*<br />
* Campaign Medium, marketing medium: (e.g. <code>cpc</code>, <code>banner</code>, <code>email</code>).*<br />
* Campgain Name, product, promo code, or slogan (e.g. <code>spring_sale</code>).*<br />
* Campaign Term, identify the paid keywords.<br />
* Campaign Content, use to differentiate ads.<br />
<br />
<nowiki>*</nowiki>Those are medatory.<br />
<br />
To generate the trackable link you can go to [https://ga-dev-tools.appspot.com/campaign-url-builder/ Google Campaign URL Builder] for single URLs or use the table for more than one. To use the table:<br />
<br />
# Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
# Scroll down to "Interactive".<br />
# Click "PSL_Data_Campaign-URL".<br />
# Enjoy<br />
<br />
With the campaign-URL you can track single banners, CTAs in mailings, and so on. After you implemented those trackable links, you can see from with source exactly is your website traffic coming from. Which teaser within the e-mail was more convincing, had the most clicks.<br />
<br />
== Banner ==<br />
See how to track a Link above.<br />
<br />
==E-Mail==<br />
<br />If you want to track your e-mail performance you have to implement trackable links for the CTA within the e-mail content. For that see "Link" above. Most mailing provider only track:<br />
<br />
*Date<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Openers (Unique)<br />
*Clicked<br />
*Unique Clicked<br />
*Unsubscribed<br />
*Spam<br />
*Spam Rate<br />
But since we don't have a connector for the mailing provider at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Mailings".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=28804Tracking2021-07-18T14:56:41Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>== Influencer ==<br />
All influencer have to report regularly how their posting have performed. For that they have to send a screenshot of the post with the data. We are tracking:<br />
<br />
* Date<br />
* Campaign Source<br />
* Topic<br />
* Product-line<br />
* Ambassador<br />
* Followers/Fans at post_Date<br />
* Channel<br />
* Place<br />
* Paid<br />
* Non Paid<br />
* Instagram Feed<br />
* Instagram Story<br />
* Other<br />
* Costs<br />
* Impressions / Page Views<br />
* Reach / Page Visits<br />
* Likes<br />
* Comments<br />
* Saves<br />
* Clicks (Link)<br />
* Video-Views <br />
* Shares<br />
* Replies<br />
* Tap forward<br />
* Tap back<br />
* Skip <br />
* Exit<br />
* Sticker Taps to profile<br />
* Link Material<br />
Engagement Rate<br />
* Avg. audience reach ratio<br />
<br />
* <br />
<br />
But since we don't have a connector for Amazon at the moment, we need to write the data into a table. To use the table:<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Ambassadors".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Pintrest ==<br />
Pintrest automatically tracks. and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#pinterest-metrics Pintrest Metrics]<br />
<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-pinterest-organic-fields/ Organic Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-pinterest-public-fields/ Public Data Field Reference]<br />
<br />
To define which connector works best for your client, you have to see, which one fits the individual requirements best.<br />
<br />
== Instagram ==<br />
Instagram automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#instagram-metrics Instagram Metrics]<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-instagram-insights-fields/ Insights Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-instagram-public-data-fields/ Public Data Field Reference]<br />
<br />
== Instagram Stories ==<br />
Since the instagram story data is only available for 24h via the connectors, we need to write the data into a table. To use the table:<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_IG-Stories".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Facebook ==<br />
Facebook automatically tracks and safes the data. Those data can be connected to [[Google Data Studio|google data studio]] via [https://supermetrics.com/product/data-studio supermetrics connectors] or the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector].<br />
<br />
Socialbakers:<br />
<br />
* [https://api.socialbakers.com/#facebook-metrics Facebook Metrics]<br />
Supermetrics:<br />
<br />
* [https://supermetrics.com/docs/integration-facebook-insights-fields/ Insights Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-facebook-public-fields/ Public Data Field Reference]<br />
<br />
== Facebook Ad Manager ==<br />
<br />
== YouTube ==<br />
<br />
== LinkedIn ==<br />
To track Linkedin we use [https://suite.socialbakers.com/ socialbakers]. To connect Linkedin to [[Google Data Studio|google data studio]] we are also using the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector]. We got the following data tracked:<br />
<br />
* [https://api.socialbakers.com/#linkedin-metrics Linkedin Metrics]<br />
<br />
== Website ==<br />
<br />
== SEO/SEA ==<br />
For SEO we are using SEMRush.<br />
<br />
== Amazon ==<br />
Amazon automatically tracks:<br />
<br />
* Date<br />
* Views<br />
* Sales<br />
* Units<br />
* Orders<br />
* Sales/Orders<br />
* Units/Orders<br />
* Visitors<br />
* Views/Visitors<br />
* Sales/Visitors<br />
* and many more ...<br />
<br />
But since we don't have a connector for Amazon at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Amazon".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Link ==<br />
To track a link to your website, you need either Google Analytics or Matomo. Than you create a link with all parameter needed for the tracking. Available are:<br />
<br />
* Website URL, the full website URL (e.g. <code>https://www.example.com</code>).*<br />
* Campaign Source, the referrer: (e.g. <code>google</code>, <code>newsletter</code>).*<br />
* Campaign Medium, marketing medium: (e.g. <code>cpc</code>, <code>banner</code>, <code>email</code>).*<br />
* Campgain Name, product, promo code, or slogan (e.g. <code>spring_sale</code>).*<br />
* Campaign Term, identify the paid keywords.<br />
* Campaign Content, use to differentiate ads.<br />
<br />
<nowiki>*</nowiki>Those are medatory.<br />
<br />
To generate the trackable link you can go to [https://ga-dev-tools.appspot.com/campaign-url-builder/ Google Campaign URL Builder] for single URLs or use the table for more than one. To use the table:<br />
<br />
# Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
# Scroll down to "Interactive".<br />
# Click "PSL_Data_Campaign-URL".<br />
# Enjoy<br />
<br />
With the campaign-URL you can track single banners, CTAs in mailings, and so on. After you implemented those trackable links, you can see from with source exactly is your website traffic coming from. Which teaser within the e-mail was more convincing, had the most clicks.<br />
<br />
== Banner ==<br />
See how to track a Link above.<br />
<br />
==E-Mail==<br />
<br />If you want to track your e-mail performance you have to implement trackable links for the CTA within the e-mail content. For that see "Link" above. Most mailing provider only track:<br />
<br />
*Date<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Openers (Unique)<br />
*Clicked<br />
*Unique Clicked<br />
*Unsubscribed<br />
*Spam<br />
*Spam Rate<br />
But since we don't have a connector for the mailing provider at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Mailings".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=28803Tracking2021-07-18T14:02:25Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>== Influencer ==<br />
All influencer have to report regularly how their posting have performed. For that they have to send a screenshot of the post with the data. We are tracking:<br />
<br />
* Date<br />
* Campaign Source<br />
* Topic<br />
* Product-line<br />
* Ambassador<br />
* Followers/Fans at post_Date<br />
* Channel<br />
* Place<br />
* Paid<br />
* Non Paid<br />
* Instagram Feed<br />
* Instagram Story<br />
* Other<br />
* Costs<br />
* Impressions / Page Views<br />
* Reach / Page Visits<br />
* Likes<br />
* Comments<br />
* Saves<br />
* Clicks (Link)<br />
* Video-Views <br />
* Shares<br />
* Replies<br />
* Tap forward<br />
* Tap back<br />
* Skip <br />
* Exit<br />
* Sticker Taps to profile<br />
* Link Material<br />
* Engagement Rate<br />
* Avg. audience reach ratio<br />
<br />
* <br />
<br />
But since we don't have a connector for Amazon at the moment, we need to write the data into a table. To use the table:<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Ambassadors".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Pintrest ==<br />
Pintrest automatically tracks:<br />
<br />
* [https://supermetrics.com/docs/integration-pinterest-organic-fields/ Organic Data Field Reference]<br />
* [https://supermetrics.com/docs/integration-pinterest-public-fields/ Public Data Field Reference]<br />
<br />
Those data can be connected to [[Google Data Studio|google data studio]] via supermetrics connectors.<br />
<br />
== Instagram ==<br />
To track instagram we use [https://suite.socialbakers.com/ socialbakers]. To connect Instagram to [[Google Data Studio|google data studio]] we are also using the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector]. We got the following data tracked:<br />
<br />
* [https://api.socialbakers.com/#instagram-metrics Instagram Metrics]<br />
<br />
== Instagram Stories ==<br />
<br />
== Facebook ==<br />
To track facebook we use [https://suite.socialbakers.com/ socialbakers]. To connect facebook to [[Google Data Studio|google data studio]] we are also using the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector]. We got the following data tracked:<br />
<br />
* [https://api.socialbakers.com/#facebook-metrics Facebook Metrics]<br />
<br />
== Facebook Ad Manager ==<br />
<br />
== YouTube ==<br />
<br />
== LinkedIn ==<br />
To track Linkedin we use [https://suite.socialbakers.com/ socialbakers]. To connect Linkedin to [[Google Data Studio|google data studio]] we are also using the [https://support.socialbakers.com/hc/en-us/articles/360010557279-How-to-Set-Up-Google-Data-Studio-Connector-with-Socialbakers socialbakers connector]. We got the following data tracked:<br />
<br />
* [https://api.socialbakers.com/#linkedin-metrics Linkedin Metrics]<br />
<br />
== Website ==<br />
<br />
== SEO/SEA ==<br />
For SEO we are using SEMRush.<br />
<br />
== Amazon ==<br />
Amazon automatically tracks:<br />
<br />
* Date<br />
* Views<br />
* Sales<br />
* Units<br />
* Orders<br />
* Sales/Orders<br />
* Units/Orders<br />
* Visitors<br />
* Views/Visitors<br />
* Sales/Visitors<br />
* and many more ...<br />
<br />
But since we don't have a connector for Amazon at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Amazon".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Link ==<br />
To track a link to your website, you need either Google Analytics or Matomo. Than you create a link with all parameter needed for the tracking. Available are:<br />
<br />
* Website URL, the full website URL (e.g. <code>https://www.example.com</code>).*<br />
* Campaign Source, the referrer: (e.g. <code>google</code>, <code>newsletter</code>).*<br />
* Campaign Medium, marketing medium: (e.g. <code>cpc</code>, <code>banner</code>, <code>email</code>).*<br />
* Campgain Name, product, promo code, or slogan (e.g. <code>spring_sale</code>).*<br />
* Campaign Term, identify the paid keywords.<br />
* Campaign Content, use to differentiate ads.<br />
<br />
<nowiki>*</nowiki>Those are medatory.<br />
<br />
To generate the trackable link you can go to [https://ga-dev-tools.appspot.com/campaign-url-builder/ Google Campaign URL Builder] for single URLs or use the table for more than one. To use the table:<br />
<br />
# Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
# Scroll down to "Interactive".<br />
# Click "PSL_Data_Campaign-URL".<br />
# Enjoy<br />
<br />
With the campaign-URL you can track single banners, CTAs in mailings, and so on. After you implemented those trackable links, you can see from with source exactly is your website traffic coming from. Which teaser within the e-mail was more convincing, had the most clicks.<br />
<br />
== Banner ==<br />
See how to track a Link above.<br />
<br />
==E-Mail==<br />
<br />If you want to track your e-mail performance you have to implement trackable links for the CTA within the e-mail content. For that see "Link" above. Most mailing provider only track:<br />
<br />
*Date<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Openers (Unique)<br />
*Clicked<br />
*Unique Clicked<br />
*Unsubscribed<br />
*Spam<br />
*Spam Rate<br />
But since we don't have a connector for the mailing provider at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Mailings".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=28802Tracking2021-07-18T13:37:05Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>== Influencer ==<br />
All influencer have to report regularly how their posting have performed. For that they have to send a screenshot of the post with the data. We are tracking:<br />
<br />
* Date<br />
* Campaign Source<br />
* Topic<br />
* Product-line<br />
* Ambassador<br />
* Followers/Fans at post_Date<br />
* Channel<br />
* Place<br />
* Paid<br />
* Non Paid<br />
* Instagram Feed<br />
* Instagram Story<br />
* Other<br />
* Costs<br />
* Impressions / Page Views<br />
* Reach / Page Visits<br />
* Likes<br />
* Comments<br />
* Saves<br />
* Clicks (Link)<br />
* Video-Views <br />
* Shares<br />
* Replies<br />
* Tap forward<br />
* Tap back<br />
* Skip <br />
* Exit<br />
* Sticker Taps to profile<br />
* Link Material<br />
* Engagement Rate<br />
* Avg. audience reach ratio<br />
<br />
* <br />
<br />
But since we don't have a connector for Amazon at the moment, we need to write the data into a table. To use the table:<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Ambassadors".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Pinterest ==<br />
<br />
== Facebook Ad Manager ==<br />
<br />
== YouTube ==<br />
<br />
== Website ==<br />
<br />
== SEO/SEA ==<br />
For SEO we are using SEMRush.<br />
<br />
== Amazon ==<br />
Amazon automatically tracks:<br />
<br />
* Date<br />
* Views<br />
* Sales<br />
* Units<br />
* Orders<br />
* Sales/Orders<br />
* Units/Orders<br />
* Visitors<br />
* Views/Visitors<br />
* Sales/Visitors<br />
* and many more ...<br />
<br />
But since we don't have a connector for Amazon at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Amazon".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Link ==<br />
To track a link to your website, you need either Google Analytics or Matomo. Than you create a link with all parameter needed for the tracking. Available are:<br />
<br />
* Website URL, the full website URL (e.g. <code>https://www.example.com</code>).*<br />
* Campaign Source, the referrer: (e.g. <code>google</code>, <code>newsletter</code>).*<br />
* Campaign Medium, marketing medium: (e.g. <code>cpc</code>, <code>banner</code>, <code>email</code>).*<br />
* Campgain Name, product, promo code, or slogan (e.g. <code>spring_sale</code>).*<br />
* Campaign Term, identify the paid keywords.<br />
* Campaign Content, use to differentiate ads.<br />
<br />
<nowiki>*</nowiki>Those are medatory.<br />
<br />
To generate the trackable link you can go to [https://ga-dev-tools.appspot.com/campaign-url-builder/ Google Campaign URL Builder] for single URLs or use the table for more than one. To use the table:<br />
<br />
# Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
# Scroll down to "Interactive".<br />
# Click "PSL_Data_Campaign-URL".<br />
# Enjoy<br />
<br />
With the campaign-URL you can track single banners, CTAs in mailings, and so on. After you implemented those trackable links, you can see from with source exactly is your website traffic coming from. Which teaser within the e-mail was more convincing, had the most clicks.<br />
<br />
== Banner ==<br />
See how to track a Link above.<br />
<br />
==E-Mail==<br />
<br />If you want to track your e-mail performance you have to implement trackable links for the CTA within the e-mail content. For that see "Link" above. Most mailing provider only track:<br />
<br />
*Date<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Openers (Unique)<br />
*<nowiki>* Clicked</nowiki><br />
*Unique Clicked<br />
*Unsubscribed<br />
*Spam (Beschwerden)<br />
*Spam Rate<br />
But since we don't have a connector for the mailing provider at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Mailings".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=28801Tracking2021-07-18T13:34:02Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>== SEO/SEA ==<br />
For SEO we are using SEMRush.<br />
<br />
== Influencer ==<br />
All influencer have to report regularly how their posting have performed. For that they have to send a screenshot of the post with the data. We are tracking:<br />
<br />
* <br />
<br />
But since we don't have a connector for Amazon at the moment, we need to write the data into a table. To use the table:<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Ambassadors".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Pinterest ==<br />
<br />
== Facebook Ad Manager ==<br />
<br />
== YouTube ==<br />
<br />
== Website ==<br />
<br />
== Amazon ==<br />
Amazon automatically tracks:<br />
<br />
* Date<br />
* Views<br />
* Sales<br />
* Units<br />
* Orders<br />
* Sales/Orders<br />
* Units/Orders<br />
* Visitors<br />
* Views/Visitors<br />
* Sales/Visitors<br />
* and many more ...<br />
<br />
But since we don't have a connector for Amazon at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Amazon".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Link ==<br />
To track a link to your website, you need either Google Analytics or Matomo. Than you create a link with all parameter needed for the tracking. Available are:<br />
<br />
* Website URL, the full website URL (e.g. <code>https://www.example.com</code>).*<br />
* Campaign Source, the referrer: (e.g. <code>google</code>, <code>newsletter</code>).*<br />
* Campaign Medium, marketing medium: (e.g. <code>cpc</code>, <code>banner</code>, <code>email</code>).*<br />
* Campgain Name, product, promo code, or slogan (e.g. <code>spring_sale</code>).*<br />
* Campaign Term, identify the paid keywords.<br />
* Campaign Content, use to differentiate ads.<br />
<br />
<nowiki>*</nowiki>Those are medatory.<br />
<br />
To generate the trackable link you can go to [https://ga-dev-tools.appspot.com/campaign-url-builder/ Google Campaign URL Builder] for single URLs or use the table for more than one. To use the table:<br />
<br />
# Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
# Scroll down to "Interactive".<br />
# Click "PSL_Data_Campaign-URL".<br />
# Enjoy<br />
<br />
With the campaign-URL you can track single banners, CTAs in mailings, and so on. After you implemented those trackable links, you can see from with source exactly is your website traffic coming from. Which teaser within the e-mail was more convincing, had the most clicks.<br />
<br />
== Banner ==<br />
See how to track a Link above.<br />
<br />
==E-Mail==<br />
<br />If you want to track your e-mail performance you have to implement trackable links for the CTA within the e-mail content. For that see "Link" above. Most mailing provider only track:<br />
<br />
*Date<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Openers (Unique)<br />
*<nowiki>* Clicked</nowiki><br />
*Unique Clicked<br />
*Unsubscribed<br />
*Spam (Beschwerden)<br />
*Spam Rate<br />
But since we don't have a connector for the mailing provider at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Mailings".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=28800Tracking2021-07-18T13:27:53Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>=Interactive=<br />
<br />
== Costumer Journey ==<br />
To know what we need to report, we first have to look at the costumer Journey, which consists of the steps 'Awareness', 'Consideration', 'Purchase' and 'Service. And every action, like a posting or and ad, we are doing should have their place in within the costumer journey. Because if not, why are we and with us the client spending money, to create, to post, to put media on it? If you find actions that have no place in the costumer journey, you have your first finding.<br />
{| class="wikitable"<br />
|+Costumer Journey<br />
!Awareness<br />
!Consideration<br />
!Purchase<br />
!Service<br />
|}<br />
<br />
To define to which step in the journey the action belongs<br />
<br />
Also the 'Objectives' from ad managers of the different channels define in which step of the journey that ad was/is. Facebook for example, gives you this possibilites:<br />
<br />
==Channels:==<br />
{| class="wikitable"<br />
|+<br />
!Touch point<br />
!Time<br />
!Awareness<br />
!Consideration<br />
!Purchase<br />
!Service<br />
|-<br />
|Search<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Influencer<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Pinterest<br />
|4 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Facebook<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Instagram<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Adsmanager<br />
|24 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|YouTube<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Google Ads<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Website<br />
|8 h<br />
|<br />
|X<br />
|<br />
|<br />
|-<br />
|Webshop<br />
|8 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Amazon<br />
|4 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Mailings<br />
|4 h<br />
|<br />
|<br />
|<br />
|X<br />
|}<br />
#<br />
<br />
== Search ==<br />
<br />
== Influencer ==<br />
<br />
== Pinterest ==<br />
<br />
== Facebook Ad Manager ==<br />
<br />
== YouTube ==<br />
<br />
== Website ==<br />
<br />
== Amazon ==<br />
Amazon automatically tracks:<br />
<br />
* Date<br />
* Views<br />
* Sales<br />
* Units<br />
* Orders<br />
* Sales/Orders<br />
* Units/Orders<br />
* Visitors<br />
* Views/Visitors<br />
* Sales/Visitors<br />
* and many more ...<br />
<br />
But since we don't have a connector for Amazon at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Amazon".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
== Link ==<br />
To track a link to your website, you need either Google Analytics or Matomo. Than you create a link with all parameter needed for the tracking. Available are:<br />
<br />
* Website URL, the full website URL (e.g. <code>https://www.example.com</code>).*<br />
* Campaign Source, the referrer: (e.g. <code>google</code>, <code>newsletter</code>).*<br />
* Campaign Medium, marketing medium: (e.g. <code>cpc</code>, <code>banner</code>, <code>email</code>).*<br />
* Campgain Name, product, promo code, or slogan (e.g. <code>spring_sale</code>).*<br />
* Campaign Term, identify the paid keywords.<br />
* Campaign Content, use to differentiate ads.<br />
<br />
<nowiki>*</nowiki>Those are medatory.<br />
<br />
To generate the trackable link you can go to [https://ga-dev-tools.appspot.com/campaign-url-builder/ Google Campaign URL Builder] for single URLs or use the table for more than one. To use the table:<br />
<br />
# Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
# Scroll down to "Interactive".<br />
# Click "PSL_Data_Campaign-URL".<br />
# Enjoy<br />
<br />
With the campaign-URL you can track single banners, CTAs in mailings, and so on. After you implemented those trackable links, you can see from with source exactly is your website traffic coming from. Which teaser within the e-mail was more convincing, had the most clicks.<br />
<br />
== Banner ==<br />
See how to track a Link above.<br />
<br />
==E-Mail==<br />
<br />If you want to track your e-mail performance you have to implement trackable links for the CTA within the e-mail content. For that see "Link" above. Most mailing provider only track:<br />
<br />
*Date<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Openers (Unique)<br />
*<nowiki>* Clicked</nowiki><br />
*Unique Clicked<br />
*Unsubscribed<br />
*Spam (Beschwerden)<br />
*Spam Rate<br />
But since we don't have a connector for the mailing provider at the moment, we need to write the data into a table. To use the table:<br />
<br />
* Open the template gallery https://docs.google.com/spreadsheets/u/0/?tgif=d&ftv=1.<br />
* Scroll down to "Interactive".<br />
* Click "PSL_Data_Mailings".<br />
* Enjoy<br />
<br />
This table can be used with the free google sheet connector with [[Google Data Studio|google data studio]].<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28797Google Data Studio2021-07-14T17:25:14Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
'''Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.'''<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
'''Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.'''<br />
<br />
'''Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.'''<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.<br />
<br />
==Create==<br />
Um einen Bericht zu erstellen, öffnet ihr die domain https://datastudio.google.com/ und klickt auf 'Blank Report'. Es ist sehr wichtig, dass darauf geachtet wird, das Kunden Dashboards und Berichte <u>immer</u> mit dem jeweiligen Google Kunden Konto erstellt wird. Bitte lasst euch hierzu die Zugänge von AM via [[1password|1PW]] freigeben.<br />
<br />
== Sources & Connectors ==<br />
<br />
== Charts ==<br />
[[File:Google Data Studio, Add Chart, List.png|thumb]]<br />
'''Es gibt eine ganze Auswahl an Graphen, Diagrammen und Tabellen, um die Daten übersichtlicher darzustellen:'''<br />
<br />
* Tabellen<br />
* Kurzübersicht<br />
* Zeitreihen<br />
* Balkendiagramme<br />
* Kreisdiagramme<br />
* Google Maps<br />
* Geo-Diagramme<br />
* Liniendiagramme<br />
* Pivot Tabllen<br />
* Treemaps<br />
<br />
Um ein Chart zu dem Bericht hinzuzufügen:<br />
<br />
# Klickt ihr auf das Dropdown "Diagramm hinzufügen"<br />
# Sucht euch ein Diagramm aus der Liste aus.<br />
# Klickt auf das Diagramm in der Liste.<br />
# Schiebt das Diagramm an die gewünschte Stelle.<br />
<br />
== Zeitraumdimension ==<br />
<br />
== Dimension ==<br />
<br />
== Messwert ==<br />
<br />
== Calculated Fields ==<br />
[https://support.google.com/datastudio/answer/6299685?hl=en#zippy=%2Cin-this-article Calculated fields] lassen uns neu Messwerte und Dimensionen aus den uns zur verfügung stehenden Daten Berechnen. So können wir zum Beispiel, wenn und die Engagements und die Reichweite zur Verfügung stehen in einem Calculated field die Engagement Rate berechnen. Oder wir können aus einem Event label nur bestimmte Teile als neue Dimension herausziehen. Um dies zu tun:<br />
<br />
# Klickt ihr auf "Ressource".<br />
# Klickt ihr in der Dropdown-Liste auf "Hinzugefügte Datenquellen verwalten".<br />
<br />
== Filter ==<br />
<br />
==Share==<br />
Jeder Bericht kann entweder per E-Mail versendet, per Link geteilt, in eine Webseite eingebunden oder mit jeder Person die einen Google Account hat geteilt werden. <br />
<br />
Um einen Bericht zu teilen, öffnet ihr den jeweiligen Bericht, und:<br />
<br />
#Ihr klickt auf "Share"<br />
#Sucht euch die zutreffende Aktion aus<br />
#Klickt die zutreffende Aktion[[File:Google Data Studio, Share, List.png|thumb|alt=]]<br />
<br />
Die sicherste Methode ist Personen mit deren Google Account Mail einzuladen. Hierfür:<br />
<br />
# klickt ihr auf "Invite people".<br />
# Gebt die E-Mai-Adressen ein.<br />
# Sucht aus, ob die Person(en) nur ansehen oder auch bearbeiten können.<br />
# Entscheidet, ob die Person(en) eine Benachrichtigung bekommen sollen oder nicht.<br />
# Und klickt auf "Senden".<br />
[[File:Google Data Studio, Share, Invite People.png|thumb|alt=]]<br />
<br />
Die hinzugefügten Personen können anschließen verwaltet werden:<br />
* Sie können gelöscht werden.<br />
* Ihre Rollen können geändert werden.<br />
* Ihre Zugriffsrechte können angepasst werden.<br />
<br />
<br />
[[File:Google Data Studio, Share, Manage People.png|thumb|alt=]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28796Google Data Studio2021-07-14T17:20:26Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
'''Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.'''<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
'''Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.'''<br />
<br />
'''Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.'''<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.<br />
<br />
==Create==<br />
Um einen Bericht zu erstellen, öffnet ihr die domain https://datastudio.google.com/ und klickt auf 'Blank Report'. Es ist sehr wichtig, dass darauf geachtet wird, das Kunden Dashboards und Berichte <u>immer</u> mit dem jeweiligen Google Kunden Konto erstellt wird. Bitte lasst euch hierzu die Zugänge von AM via [[1password|1PW]] freigeben.<br />
<br />
== Sources & Connectors ==<br />
<br />
== Charts ==<br />
[[File:Google Data Studio, Add Chart, List.png|thumb]]<br />
'''Es gibt eine ganze Auswahl an Graphen, Diagrammen und Tabellen, um die Daten übersichtlicher darzustellen:'''<br />
<br />
* Tabellen<br />
* Kurzübersicht<br />
* Zeitreihen<br />
* Balkendiagramme<br />
* Kreisdiagramme<br />
* Google Maps<br />
* Geo-Diagramme<br />
* Liniendiagramme<br />
* Pivot Tabllen<br />
* Treemaps<br />
<br />
Um ein Chart zu dem Bericht hinzuzufügen:<br />
<br />
# Klickt ihr auf das Dropdown "Diagramm hinzufügen"<br />
# Sucht euch ein Diagramm aus der Liste aus.<br />
# Klickt auf das Diagramm in der Liste.<br />
# Schiebt das Diagramm an die gewünschte Stelle.<br />
<br />
== Zeitraumdimension ==<br />
<br />
== Dimension ==<br />
<br />
== Messwert ==<br />
<br />
== Calculated Fields ==<br />
[https://support.google.com/datastudio/answer/6299685?hl=en#zippy=%2Cin-this-article Calculated fields] let you create new metrics and dimensions derived from your data. Calculated fields let you extend and transform the information flowing from your data sources and see the results in reports.<br />
<br />
== Filter ==<br />
<br />
==Share==<br />
Jeder Bericht kann entweder per E-Mail versendet, per Link geteilt, in eine Webseite eingebunden oder mit jeder Person die einen Google Account hat geteilt werden. <br />
<br />
Um einen Bericht zu teilen, öffnet ihr den jeweiligen Bericht, und:<br />
<br />
#Ihr klickt auf "Share"<br />
#Sucht euch die zutreffende Aktion aus<br />
#Klickt die zutreffende Aktion[[File:Google Data Studio, Share, List.png|thumb|alt=]]<br />
<br />
Die sicherste Methode ist Personen mit deren Google Account Mail einzuladen. Hierfür:<br />
<br />
# klickt ihr auf "Invite people".<br />
# Gebt die E-Mai-Adressen ein.<br />
# Sucht aus, ob die Person(en) nur ansehen oder auch bearbeiten können.<br />
# Entscheidet, ob die Person(en) eine Benachrichtigung bekommen sollen oder nicht.<br />
# Und klickt auf "Senden".<br />
[[File:Google Data Studio, Share, Invite People.png|thumb|alt=]]<br />
<br />
Die hinzugefügten Personen können anschließen verwaltet werden:<br />
* Sie können gelöscht werden.<br />
* Ihre Rollen können geändert werden.<br />
* Ihre Zugriffsrechte können angepasst werden.<br />
<br />
<br />
[[File:Google Data Studio, Share, Manage People.png|thumb|alt=]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28795Google Data Studio2021-07-14T17:14:31Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
'''Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.'''<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
'''Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.'''<br />
<br />
'''Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.'''<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.<br />
<br />
==Create==<br />
Um einen Bericht zu erstellen, öffnet ihr die domain https://datastudio.google.com/ und klickt auf 'Blank Report'. Es ist sehr wichtig, dass darauf geachtet wird, das Kunden Dashboards und Berichte <u>immer</u> mit dem jeweiligen Google Kunden Konto erstellt wird. Bitte lasst euch hierzu die Zugänge von AM via [[1password|1PW]] freigeben.<br />
<br />
== Sources & Connectors ==<br />
<br />
== Charts ==<br />
[[File:Google Data Studio, Add Chart, List.png|thumb]]<br />
'''Es gibt eine ganze Auswahl an Graphen, Diagrammen und Tabellen, um die Daten übersichtlicher darzustellen:'''<br />
<br />
* Tabellen<br />
* Kurzübersicht<br />
* Zeitreihen<br />
* Balkendiagramme<br />
* Kreisdiagramme<br />
* Google Maps<br />
* Geo-Diagramme<br />
* Liniendiagramme<br />
* Pivot Tabllen<br />
* Treemaps<br />
<br />
Um ein Chart zu dem Bericht hinzuzufügen:<br />
<br />
# Klickt ihr auf das Dropdown "Diagramm hinzufügen"<br />
# Sucht euch ein Diagramm aus der Liste aus.<br />
# Klickt auf das Diagramm in der Liste.<br />
# Schiebt das Diagramm an die gewünschte Stelle.<br />
<br />
== Zeitraumdimension ==<br />
<br />
== Dimension ==<br />
<br />
== Messwert ==<br />
<br />
== Calculated Fields ==<br />
<br />
== Filter ==<br />
<br />
==Share==<br />
Jeder Bericht kann entweder per E-Mail versendet, per Link geteilt, in eine Webseite eingebunden oder mit jeder Person die einen Google Account hat geteilt werden. <br />
<br />
Um einen Bericht zu teilen, öffnet ihr den jeweiligen Bericht, und:<br />
<br />
#Ihr klickt auf "Share"<br />
#Sucht euch die zutreffende Aktion aus<br />
#Klickt die zutreffende Aktion[[File:Google Data Studio, Share, List.png|thumb|alt=]]<br />
<br />
Die sicherste Methode ist Personen mit deren Google Account Mail einzuladen. Hierfür:<br />
<br />
# klickt ihr auf "Invite people".<br />
# Gebt die E-Mai-Adressen ein.<br />
# Sucht aus, ob die Person(en) nur ansehen oder auch bearbeiten können.<br />
# Entscheidet, ob die Person(en) eine Benachrichtigung bekommen sollen oder nicht.<br />
# Und klickt auf "Senden".<br />
[[File:Google Data Studio, Share, Invite People.png|thumb|alt=]]<br />
<br />
Die hinzugefügten Personen können anschließen verwaltet werden:<br />
* Sie können gelöscht werden.<br />
* Ihre Rollen können geändert werden.<br />
* Ihre Zugriffsrechte können angepasst werden.<br />
<br />
<br />
[[File:Google Data Studio, Share, Manage People.png|thumb|alt=]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=File:Google_Data_Studio,_Add_Chart,_List.png&diff=28794File:Google Data Studio, Add Chart, List.png2021-07-14T17:10:37Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>Google Data Studio, Add Chart, List</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28793Google Data Studio2021-07-14T17:03:07Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
'''Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.'''<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
'''Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.'''<br />
<br />
'''Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.'''<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.<br />
<br />
==Create==<br />
Um einen Bericht zu erstellen, öffnet ihr die domain https://datastudio.google.com/ und klickt auf 'Blank Report'. Es ist sehr wichtig, dass darauf geachtet wird, das Kunden Dashboards und Berichte <u>immer</u> mit dem jeweiligen Google Kunden Konto erstellt wird. Bitte lasst euch hierzu die Zugänge von AM via [[1password|1PW]] freigeben.<br />
<br />
== Sources & Connectors ==<br />
<br />
== Charts ==<br />
<br />
== Calculated Fields ==<br />
<br />
== Filter ==<br />
<br />
==Share==<br />
Jeder Bericht kann entweder per E-Mail versendet, per Link geteilt, in eine Webseite eingebunden oder mit jeder Person die einen Google Account hat geteilt werden. <br />
<br />
Um einen Bericht zu teilen, öffnet ihr den jeweiligen Bericht, und:<br />
<br />
#Ihr klickt auf "Share"<br />
#Sucht euch die zutreffende Aktion aus<br />
#Klickt die zutreffende Aktion[[File:Google Data Studio, Share, List.png|thumb|alt=]]<br />
<br />
Die sicherste Methode ist Personen mit deren Google Account Mail einzuladen. Hierfür:<br />
<br />
# klickt ihr auf "Invite people".<br />
# Gebt die E-Mai-Adressen ein.<br />
# Sucht aus, ob die Person(en) nur ansehen oder auch bearbeiten können.<br />
# Entscheidet, ob die Person(en) eine Benachrichtigung bekommen sollen oder nicht.<br />
# Und klickt auf "Senden".<br />
[[File:Google Data Studio, Share, Invite People.png|thumb|alt=]]<br />
<br />
Die hinzugefügten Personen können anschließen verwaltet werden:<br />
* Sie können gelöscht werden.<br />
* Ihre Rollen können geändert werden.<br />
* Ihre Zugriffsrechte können angepasst werden.<br />
<br />
<br />
[[File:Google Data Studio, Share, Manage People.png|thumb|alt=]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28792Google Data Studio2021-07-14T16:05:21Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
'''Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.'''<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
'''Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.'''<br />
<br />
'''Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.'''<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.<br />
<br />
==Create==<br />
Um einen Bericht zu erstellen, öffnet ihr die domain https://datastudio.google.com/ und klickt auf 'Blank Report'. Es ist sehr wichtig, dass darauf geachtet wird, das Kunden Dashboards und Berichte <u>immer</u> mit dem jeweiligen Google Kunden Konto erstellt wird. Bitte lasst euch hierzu die Zugänge von AM via [[1password|1PW]] freigeben.<br />
<br />
==Share==<br />
Jeder Bericht kann entweder per E-Mail versendet, per Link geteilt, in eine Webseite eingebunden oder mit jeder Person die einen Google Account hat geteilt werden. <br />
<br />
Um einen Bericht zu teilen, öffnet ihr den jeweiligen Bericht, und:<br />
<br />
#Ihr klickt auf "Share"<br />
#Sucht euch die zutreffende Aktion aus<br />
#Klickt die zutreffende Aktion[[File:Google Data Studio, Share, List.png|thumb|alt=]]<br />
<br />
Die sicherste Methode ist Personen mit deren Google Account Mail einzuladen. Hierfür:<br />
<br />
# klickt ihr auf "Invite people".<br />
# Gebt die E-Mai-Adressen ein.<br />
# Sucht aus, ob die Person(en) nur ansehen oder auch bearbeiten können.<br />
# Entscheidet, ob die Person(en) eine Benachrichtigung bekommen sollen oder nicht.<br />
# Und klickt auf "Senden".<br />
[[File:Google Data Studio, Share, Invite People.png|thumb|alt=]]<br />
<br />
Die hinzugefügten Personen können anschließen verwaltet werden:<br />
* Sie können gelöscht werden.<br />
* Ihre Rollen können geändert werden.<br />
* Ihre Zugriffsrechte können angepasst werden.<br />
<br />
[[File:Google Data Studio, Share, Manage People.png|thumb|alt=]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28791Google Data Studio2021-07-14T16:04:39Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
'''Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.'''<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
'''Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.'''<br />
<br />
'''Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.'''<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.<br />
<br />
==Create==<br />
Um einen Bericht zu erstellen, öffnet ihr die domain https://datastudio.google.com/ und klickt auf 'Blank Report'. Es ist sehr wichtig, dass darauf geachtet wird, das Kunden Dashboards und Berichte <u>immer</u> mit dem jeweiligen Google Kunden Konto erstellt wird. Bitte lasst euch hierzu die Zugänge von AM via [[1password|1PW]] freigeben.<br />
<br />
==Share==<br />
Jeder Bericht kann entweder per E-Mail versendet, per Link geteilt, in eine Webseite eingebunden oder mit jeder Person die einen Google Account hat geteilt werden. Um einen Bericht zu teilen, öffnet ihr den jeweiligen Bericht, und:<br />
<br />
#Ihr klickt auf "Share"<br />
#Sucht euch die zutreffende Aktion aus<br />
#Klickt die zutreffende Aktion[[File:Google Data Studio, Share, List.png|thumb|alt=]]<br />
<br />
<br />
<br />
Die sicherste Methode ist Personen mit deren Google Account Mail einzuladen. Hierfür:<br />
<br />
# klickt ihr auf "Invite people".<br />
# Gebt die E-Mai-Adressen ein.<br />
# Sucht aus, ob die Person(en) nur ansehen oder auch bearbeiten können.<br />
# Entscheidet, ob die Person(en) eine Benachrichtigung bekommen sollen oder nicht.<br />
# Und klickt auf "Senden".<br />
<br />
[[File:Google Data Studio, Share, Invite People.png|thumb|alt=]]<br />
<br />
Die hinzugefügten Personen können anschließen verwaltet werden:<br />
* Sie können gelöscht werden.<br />
* Ihre Rollen können geändert werden.<br />
* Ihre Zugriffsrechte können angepasst werden.<br />
<br />
[[File:Google Data Studio, Share, Manage People.png|thumb|alt=]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28790Google Data Studio2021-07-14T16:03:59Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
'''Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.'''<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
'''Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.'''<br />
<br />
'''Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.'''<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.<br />
<br />
==Create==<br />
Um einen Bericht zu erstellen, öffnet ihr die domain https://datastudio.google.com/ und klickt auf 'Blank Report'. Es ist sehr wichtig, dass darauf geachtet wird, das Kunden Dashboards und Berichte <u>immer</u> mit dem jeweiligen Google Kunden Konto erstellt wird. Bitte lasst euch hierzu die Zugänge von AM via [[1password|1PW]] freigeben.<br />
<br />
==Share==<br />
Jeder Bericht kann entweder per E-Mail versendet, per Link geteilt, in eine Webseite eingebunden oder mit jeder Person die einen Google Account hat geteilt werden. Um einen Bericht zu teilen, öffnet ihr den jeweiligen Bericht, und:<br />
<br />
#Ihr klickt auf "Share"<br />
#Sucht euch die zutreffende Aktion aus<br />
#Klickt die zutreffende Aktion[[File:Google Data Studio, Share, List.png|thumb|alt=]]<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Die sicherste Methode ist Personen mit deren Google Account Mail einzuladen. Hierfür:<br />
<br />
# klickt ihr auf "Invite people".<br />
# Gebt die E-Mai-Adressen ein.<br />
# Sucht aus, ob die Person(en) nur ansehen oder auch bearbeiten können.<br />
# Entscheidet, ob die Person(en) eine Benachrichtigung bekommen sollen oder nicht.<br />
# Und klickt auf "Senden".<br />
<br />
[[File:Google Data Studio, Share, Invite People.png|thumb|alt=]]<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Die hinzugefügten Personen können anschließen verwaltet werden:<br />
<br />
* Sie können gelöscht werden.<br />
* Ihre Rollen können geändert werden.<br />
* Ihre Zugriffsrechte können angepasst werden.<br />
<br />
[[File:Google Data Studio, Share, Manage People.png|thumb|alt=]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28789Google Data Studio2021-07-14T16:03:25Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
'''Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.'''<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
'''Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.'''<br />
<br />
'''Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.'''<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.<br />
<br />
==Create==<br />
Um einen Bericht zu erstellen, öffnet ihr die domain https://datastudio.google.com/ und klickt auf 'Blank Report'. Es ist sehr wichtig, dass darauf geachtet wird, das Kunden Dashboards und Berichte <u>immer</u> mit dem jeweiligen Google Kunden Konto erstellt wird. Bitte lasst euch hierzu die Zugänge von AM via [[1password|1PW]] freigeben.<br />
<br />
==Share==<br />
Jeder Bericht kann entweder per E-Mail versendet, per Link geteilt, in eine Webseite eingebunden oder mit jeder Person die einen Google Account hat geteilt werden. Um einen Bericht zu teilen, öffnet ihr den jeweiligen Bericht, und:<br />
<br />
#Ihr klickt auf "Share"<br />
#Sucht euch die zutreffende Aktion aus<br />
#Klickt die zutreffende Aktion[[File:Google Data Studio, Share, List.png|left|thumb]]<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Die sicherste Methode ist Personen mit deren Google Account Mail einzuladen. Hierfür:<br />
<br />
# klickt ihr auf "Invite people".<br />
# Gebt die E-Mai-Adressen ein.<br />
# Sucht aus, ob die Person(en) nur ansehen oder auch bearbeiten können.<br />
# Entscheidet, ob die Person(en) eine Benachrichtigung bekommen sollen oder nicht.<br />
# Und klickt auf "Senden".<br />
<br />
[[File:Google Data Studio, Share, Invite People.png|left|thumb]]<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Die hinzugefügten Personen können anschließen verwaltet werden:<br />
<br />
* Sie können gelöscht werden.<br />
* Ihre Rollen können geändert werden.<br />
* Ihre Zugriffsrechte können angepasst werden.<br />
<br />
[[File:Google Data Studio, Share, Manage People.png|left|thumb]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28788Google Data Studio2021-07-14T16:03:02Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
'''Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.'''<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
'''Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.'''<br />
<br />
'''Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.'''<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.<br />
<br />
==Create==<br />
Um einen Bericht zu erstellen, öffnet ihr die domain https://datastudio.google.com/ und klickt auf 'Blank Report'. Es ist sehr wichtig, dass darauf geachtet wird, das Kunden Dashboards und Berichte <u>immer</u> mit dem jeweiligen Google Kunden Konto erstellt wird. Bitte lasst euch hierzu die Zugänge von AM via [[1password|1PW]] freigeben.<br />
<br />
==Share==<br />
Jeder Bericht kann entweder per E-Mail versendet, per Link geteilt, in eine Webseite eingebunden oder mit jeder Person die einen Google Account hat geteilt werden. Um einen Bericht zu teilen, öffnet ihr den jeweiligen Bericht, und:<br />
<br />
#Ihr klickt auf "Share"<br />
#Sucht euch die zutreffende Aktion aus<br />
#Klickt die zutreffende Aktion[[File:Google Data Studio, Share, List.png|left|thumb]]<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Die sicherste Methode ist Personen mit deren Google Account Mail einzuladen. Hierfür:<br />
<br />
# klickt ihr auf "Invite people".<br />
# Gebt die E-Mai-Adressen ein.<br />
# Sucht aus, ob die Person(en) nur ansehen oder auch bearbeiten können.<br />
# Entscheidet, ob die Person(en) eine Benachrichtigung bekommen sollen oder nicht.<br />
# Und klickt auf "Senden".<br />
<br />
[[File:Google Data Studio, Share, Invite People.png|left|thumb]]<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Die hinzugefügten Personen können anschließen verwaltet werden:<br />
<br />
* Sie können gelöscht werden.<br />
* Ihre Rollen können geändert werden.<br />
* Ihre Zugriffsrechte können angepasst werden.<br />
<br />
[[File:Google Data Studio, Share, Manage People.png|left|thumb]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=File:Google_Data_Studio,_Share,_Manage_People.png&diff=28787File:Google Data Studio, Share, Manage People.png2021-07-14T16:01:33Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>Google Data Studio, Share, Manage People</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28786Google Data Studio2021-07-14T16:00:10Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
'''Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.'''<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
'''Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.'''<br />
<br />
'''Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.'''<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.<br />
<br />
==Create==<br />
Um einen Bericht zu erstellen, öffnet ihr die domain https://datastudio.google.com/ und klickt auf 'Blank Report'. Es ist sehr wichtig, dass darauf geachtet wird, das Kunden Dashboards und Berichte <u>immer</u> mit dem jeweiligen Google Kunden Konto erstellt wird. Bitte lasst euch hierzu die Zugänge von AM via [[1password|1PW]] freigeben.<br />
<br />
==Share==<br />
Jeder Bericht kann entweder per E-Mail versendet, per Link geteilt, in eine Webseite eingebunden oder mit jeder Person die einen Google Account hat geteilt werden. Um einen Bericht zu teilen, öffnet ihr den jeweiligen Bericht, und:<br />
<br />
#Ihr klickt auf "Share"<br />
#Sucht euch die zutreffende Aktion aus<br />
#Klickt die zutreffende Aktion[[File:Google Data Studio, Share, List.png|left|thumb]]<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Die sicherste Methode ist Personen mit deren Google Account Mail einzuladen. Hierfür:<br />
<br />
# klickt ihr auf "Invite people".<br />
# Gebt die E-Mai-Adressen ein.<br />
# Sucht aus, ob die Person(en) nur ansehen oder auch bearbeiten können.<br />
# Entscheidet, ob die Person(en) eine Benachrichtigung bekommen sollen oder nicht.<br />
# Und klickt auf "Senden".<br />
<br />
[[File:Google Data Studio, Share, Invite People.png|left|thumb]]<br />
#</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=File:Google_Data_Studio,_Share,_Invite_People.png&diff=28785File:Google Data Studio, Share, Invite People.png2021-07-14T15:57:42Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>Google Data Studio, Share, Invite People</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=File:Google_Data_Studio,_Share,_List.png&diff=28784File:Google Data Studio, Share, List.png2021-07-14T15:54:33Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>Google Data Studio, Share, List</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Google_Data_Studio&diff=28783Google Data Studio2021-07-14T15:42:15Z<p>Thomas Martin Schwarz: Created page with "'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in n..."</p>
<hr />
<div>'''Google Data Studio ist eine Plattform zum Visualisieren von Daten.''' <br />
<br />
Es ermöglicht einem unterschiedliche Datensätze (Quellen) an einem Ort zusammenzubringen und in nützliche Berichte zu verwandeln.<br />
<br />
Es ist eine Software as a Service (SaaS), also augenblicklich nur über den Browser erreichbar. Dafür aber auch kostenlos. <br />
<br />
… und leider sehr langsam.<br />
<br />
== Domain ==<br />
https://datastudio.google.com/<br />
<br />
== Structure ==<br />
'''Unter 'Recent‘ findet ihr alle Dashboards und Berichte, die ihr mindestens einmal geöffnet habt.'''<br />
[[File:Google Data Studio, Initial view, recent.png|thumb]]<br />
'''Unter 'Shared with me‘ findet ihr alle Dashboards und Berichte, die mit euch geteilt wurden und ihr nicht die „Eigentümer“ seid.'''<br />
<br />
'''Unter 'Owned by me‘ findet ihr alle Dashboards und Berichte, die deren „Eigentümer“ ihr seid.'''<br />
<br />
Unter 'Bin' findet ihr alle Dashboards und Berichte, die ihr gelöscht habt.</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=File:Google_Data_Studio,_Initial_view,_recent.png&diff=28782File:Google Data Studio, Initial view, recent.png2021-07-14T15:40:37Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>Google Data Studio, Initial view, recent</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=28730Tracking2021-07-05T16:24:25Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>=Interactive=<br />
<br />
== Costumer Journey ==<br />
To know what we need to report, we first have to look at the costumer Journey, which consists of the steps 'Awareness', 'Consideration', 'Purchase' and 'Service. And every action, like a posting or and ad, we are doing should have their place in within the costumer journey. Because if not, why are we and with us the client spending money, to create, to post, to put media on it? If you find actions that have no place in the costumer journey, you have your first finding.<br />
{| class="wikitable"<br />
|+Costumer Journey<br />
!Awareness<br />
!Consideration<br />
!Purchase<br />
!Service<br />
|}<br />
<br />
To define to which step in the journey the action belongs<br />
<br />
Also the 'Objectives' from ad managers of the different channels define in which step of the journey that ad was/is. Facebook for example, gives you this possibilites:<br />
==Channels:==<br />
{| class="wikitable"<br />
|+<br />
!Touch point<br />
!Time<br />
!Awareness<br />
!Consideration<br />
!Purchase<br />
!Service<br />
|-<br />
|Search<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Influencer<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Pinterest<br />
|4 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Facebook<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Instagram<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Adsmanager<br />
|24 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|YouTube<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Google Ads<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Website<br />
|8 h<br />
|<br />
|X<br />
|<br />
|<br />
|-<br />
|Webshop<br />
|8 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Amazon<br />
|4 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Newsletter<br />
|4 h<br />
|<br />
|<br />
|<br />
|X<br />
|}<br />
When we report we first look at the costumer journey. <br />
#<br />
<br />
==Architecture Spreadsheets/Database:==<br />
<br />
<br />
==Structure Presentation:==<br />
<br />
#Intro:<br />
##KPI Overview Channels (Channel comparison on the base of comparable KPIs, Cost per KPI and Goals)<br />
##Funnel (User Journey Channels)<br />
<br />
#Per Channel:<br />
##KPI Overview Channel (Showing the development of the KPIs over the last 3 periods)<br />
##KPI / Month (Showing the development of the KPI per month over the relevant period and the goal for that particular KPI)<br />
##Audience Demography (Gender, Age, …)<br />
<br />
##Channels that generate Traffic for Akquisition (User Journey):<br />
###KPI Overview<br />
###Budget, KPI & Cost per Overview grouped in ad objectives<br />
####KPI Overview per objective<br />
####Budget, KPI & Cost per overview per objective<br />
####Best/Worst Performer per objective<br />
<br />
##Channels for Consideration (User Journey)<br />
###Development KPIs per month<br />
###Sources of Traffic<br />
###Development Budget & Traffic per month (from akquisition)<br />
###Funnel (Google Goals)<br />
###Most Traffic per segment (blog, products, ...)<br />
<br />
##Conclusion per Channel<br />
<br />
#Summary Overall<br />
#Conclusion Overall<br />
#New Goals per KPI and Channel<br />
<br />
<br />
==E-Mail==<br />
<br /><br />
<br />
#Create creatives<br />
#Create URL with [https://ga-dev-tools.appspot.com/campaign-url-builder/ Google Campaign URL Builder]<br />
#Create mail<br />
#Send our mail<br />
#Put the data into the Google Spreadsheet<br />
<br />
===When we send out e-mails, like every other channel, we want to track the performance of that e-mail:===<br />
<br />
*How many recipients were there?<br />
*How many did received the e-mail?<br />
*How many did open the e-mail?<br />
*How many hard bounces did we have?<br />
*How many soft bounces did we have?<br />
<br />
====This results in a Table with following attributes:====<br />
<br />
*Date<br />
*Year<br />
*HOTY<br />
*Month<br />
*Day<br />
*Content Group<br />
*Content Source<br />
*Campaign Medium<br />
*Campaign Name<br />
*Campaign Content<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Delivered Rate (calc)<br />
*Failure Rate (calc)<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Total Open Rate (calc)<br />
*Openers (Unique)<br />
*<nowiki>* Clicked</nowiki><br />
*Click Rate (calc)<br />
*Unique Clicked<br />
*Unique Click Rate (calc)<br />
*Click-to-Open-Rate (calc)<br />
*Unsubscribed<br />
*Unsubscribed Rate (calc)<br />
*Spam (Beschwerden)<br />
*Spam Rate<br />
<br />
====There is a Google Sheet Template to use to report:====<br />
<br />
#Go to [http://Google%20Drive https://drive.google.com/]<br />
#Click on the [List-Item] "Shared drives"<br />
#Click on the [Folder] "/-Shared {Client-name}" of the relevant client<br />
#Click on the [Folder] "_DataReports"<br />
#Click on the [CTA] "New"<br />
#Hoover over the [Icon] "Arrow_right" on the [List-Item] "Google Sheets"<br />
#Click on the [List-Item] "From a template"<br />
#Scroll down until the [Anchor-Point] "Interactive"<br />
#Click on the [Template] "PSL_Data_Mailings"<br />
#Rename the template from "PSL_Data_Mailings" to "{Client-name}_Data_Mailings"<br />
<br />
Every URL inserted into an e-mail needs to be build with the [http://Google%20Campaign%20URL%20Builder https://ga-dev-tools.appspot.com/campaign-url-builder/]<br />
<br />
===Who is responsible for what?===<br />
{| class="wikitable"<br />
!Task<br />
!Role<br />
!<br />
!<br />
|-<br />
|URL-Builder<br />
|PM<br />
|<br />
|<br />
|-<br />
|Data maintenance<br />
|PM<br />
|<br />
|<br />
|}<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}<br />
<br />
===Clients we report on===<br />
* [[John Frieda]]<br />
* [[Guhl Ikebana GmbH - Guhl (GUHL)|Guhl]]<br />
* [[Japan Tobacco International Germany GmbH (JTI) GTM, GA, Kampagnen Tracking|JTI]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=28729Tracking2021-07-05T16:20:31Z<p>Thomas Martin Schwarz: /* Costumer Journey */</p>
<hr />
<div>=Interactive=<br />
<br />
== Costumer Journey ==<br />
To know what we need to report, we first have to look at the costumer Journey, which consists of the steps 'Awareness', 'Consideration', 'Purchase' and 'Service. And every action, like a posting or and ad, we are doing should have their place in within the costumer journey. Because if not, why are we and with us the client spending money, to create, to post, to put media on it? If you find actions that have no place in the costumer journey, you have your first finding.<br />
{| class="wikitable"<br />
|+Costumer Journey<br />
!Awareness<br />
!Consideration<br />
!Purchase<br />
!Service<br />
|}<br />
<br />
<br />
==Channels:==<br />
{| class="wikitable"<br />
|+<br />
!Touch point<br />
!Time<br />
!Awareness<br />
!Consideration<br />
!Purchase<br />
!Service<br />
|-<br />
|Search<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Influencer<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Pinterest<br />
|4 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Facebook<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Instagram<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Adsmanager<br />
|24 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|YouTube<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Google Ads<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Website<br />
|8 h<br />
|<br />
|X<br />
|<br />
|<br />
|-<br />
|Webshop<br />
|8 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Amazon<br />
|4 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Newsletter<br />
|4 h<br />
|<br />
|<br />
|<br />
|X<br />
|}<br />
When we report we first look at the costumer journey. <br />
#<br />
<br />
==Architecture Spreadsheets/Database:==<br />
<br />
<br />
==Structure Presentation:==<br />
<br />
#Intro:<br />
##KPI Overview Channels (Channel comparison on the base of comparable KPIs, Cost per KPI and Goals)<br />
##Funnel (User Journey Channels)<br />
<br />
#Per Channel:<br />
##KPI Overview Channel (Showing the development of the KPIs over the last 3 periods)<br />
##KPI / Month (Showing the development of the KPI per month over the relevant period and the goal for that particular KPI)<br />
##Audience Demography (Gender, Age, …)<br />
<br />
##Channels that generate Traffic for Akquisition (User Journey):<br />
###KPI Overview<br />
###Budget, KPI & Cost per Overview grouped in ad objectives<br />
####KPI Overview per objective<br />
####Budget, KPI & Cost per overview per objective<br />
####Best/Worst Performer per objective<br />
<br />
##Channels for Consideration (User Journey)<br />
###Development KPIs per month<br />
###Sources of Traffic<br />
###Development Budget & Traffic per month (from akquisition)<br />
###Funnel (Google Goals)<br />
###Most Traffic per segment (blog, products, ...)<br />
<br />
##Conclusion per Channel<br />
<br />
#Summary Overall<br />
#Conclusion Overall<br />
#New Goals per KPI and Channel<br />
<br />
<br />
==E-Mail==<br />
<br /><br />
<br />
#Create creatives<br />
#Create URL with [https://ga-dev-tools.appspot.com/campaign-url-builder/ Google Campaign URL Builder]<br />
#Create mail<br />
#Send our mail<br />
#Put the data into the Google Spreadsheet<br />
<br />
===When we send out e-mails, like every other channel, we want to track the performance of that e-mail:===<br />
<br />
*How many recipients were there?<br />
*How many did received the e-mail?<br />
*How many did open the e-mail?<br />
*How many hard bounces did we have?<br />
*How many soft bounces did we have?<br />
<br />
====This results in a Table with following attributes:====<br />
<br />
*Date<br />
*Year<br />
*HOTY<br />
*Month<br />
*Day<br />
*Content Group<br />
*Content Source<br />
*Campaign Medium<br />
*Campaign Name<br />
*Campaign Content<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Delivered Rate (calc)<br />
*Failure Rate (calc)<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Total Open Rate (calc)<br />
*Openers (Unique)<br />
*<nowiki>* Clicked</nowiki><br />
*Click Rate (calc)<br />
*Unique Clicked<br />
*Unique Click Rate (calc)<br />
*Click-to-Open-Rate (calc)<br />
*Unsubscribed<br />
*Unsubscribed Rate (calc)<br />
*Spam (Beschwerden)<br />
*Spam Rate<br />
<br />
====There is a Google Sheet Template to use to report:====<br />
<br />
#Go to [http://Google%20Drive https://drive.google.com/]<br />
#Click on the [List-Item] "Shared drives"<br />
#Click on the [Folder] "/-Shared {Client-name}" of the relevant client<br />
#Click on the [Folder] "_DataReports"<br />
#Click on the [CTA] "New"<br />
#Hoover over the [Icon] "Arrow_right" on the [List-Item] "Google Sheets"<br />
#Click on the [List-Item] "From a template"<br />
#Scroll down until the [Anchor-Point] "Interactive"<br />
#Click on the [Template] "PSL_Data_Mailings"<br />
#Rename the template from "PSL_Data_Mailings" to "{Client-name}_Data_Mailings"<br />
<br />
Every URL inserted into an e-mail needs to be build with the [http://Google%20Campaign%20URL%20Builder https://ga-dev-tools.appspot.com/campaign-url-builder/]<br />
<br />
===Who is responsible for what?===<br />
{| class="wikitable"<br />
!Task<br />
!Role<br />
!<br />
!<br />
|-<br />
|URL-Builder<br />
|PM<br />
|<br />
|<br />
|-<br />
|Data maintenance<br />
|PM<br />
|<br />
|<br />
|}<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}<br />
<br />
===Clients we report on===<br />
* [[John Frieda]]<br />
* [[Guhl Ikebana GmbH - Guhl (GUHL)|Guhl]]<br />
* [[Japan Tobacco International Germany GmbH (JTI) GTM, GA, Kampagnen Tracking|JTI]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=28728Tracking2021-07-05T16:18:16Z<p>Thomas Martin Schwarz: /* Channels: */</p>
<hr />
<div>=Interactive=<br />
<br />
== Costumer Journey ==<br />
To know what we need to report, we first have to look at the costumer Journey, which consists of the steps 'Awareness', 'Consideration', 'Purchase' and 'Service. And every action, like a posting or and ad, we are doing should have their place in within the costumer journey. Because if not, why are we and with us the client spending money, to create, to post, to put media on it? If you find actions that have no place in the costumer journey, you have your first finding.<br />
<br />
==Channels:==<br />
{| class="wikitable"<br />
|+<br />
!Touch point<br />
!Time<br />
!Awareness<br />
!Consideration<br />
!Purchase<br />
!Service<br />
|-<br />
|Search<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Influencer<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Pinterest<br />
|4 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Facebook<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Instagram<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Adsmanager<br />
|24 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|YouTube<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Google Ads<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Website<br />
|8 h<br />
|<br />
|X<br />
|<br />
|<br />
|-<br />
|Webshop<br />
|8 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Amazon<br />
|4 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Newsletter<br />
|4 h<br />
|<br />
|<br />
|<br />
|X<br />
|}<br />
When we report we first look at the costumer journey. <br />
#<br />
<br />
==Architecture Spreadsheets/Database:==<br />
<br />
<br />
==Structure Presentation:==<br />
<br />
#Intro:<br />
##KPI Overview Channels (Channel comparison on the base of comparable KPIs, Cost per KPI and Goals)<br />
##Funnel (User Journey Channels)<br />
<br />
#Per Channel:<br />
##KPI Overview Channel (Showing the development of the KPIs over the last 3 periods)<br />
##KPI / Month (Showing the development of the KPI per month over the relevant period and the goal for that particular KPI)<br />
##Audience Demography (Gender, Age, …)<br />
<br />
##Channels that generate Traffic for Akquisition (User Journey):<br />
###KPI Overview<br />
###Budget, KPI & Cost per Overview grouped in ad objectives<br />
####KPI Overview per objective<br />
####Budget, KPI & Cost per overview per objective<br />
####Best/Worst Performer per objective<br />
<br />
##Channels for Consideration (User Journey)<br />
###Development KPIs per month<br />
###Sources of Traffic<br />
###Development Budget & Traffic per month (from akquisition)<br />
###Funnel (Google Goals)<br />
###Most Traffic per segment (blog, products, ...)<br />
<br />
##Conclusion per Channel<br />
<br />
#Summary Overall<br />
#Conclusion Overall<br />
#New Goals per KPI and Channel<br />
<br />
<br />
==E-Mail==<br />
<br /><br />
<br />
#Create creatives<br />
#Create URL with [https://ga-dev-tools.appspot.com/campaign-url-builder/ Google Campaign URL Builder]<br />
#Create mail<br />
#Send our mail<br />
#Put the data into the Google Spreadsheet<br />
<br />
===When we send out e-mails, like every other channel, we want to track the performance of that e-mail:===<br />
<br />
*How many recipients were there?<br />
*How many did received the e-mail?<br />
*How many did open the e-mail?<br />
*How many hard bounces did we have?<br />
*How many soft bounces did we have?<br />
<br />
====This results in a Table with following attributes:====<br />
<br />
*Date<br />
*Year<br />
*HOTY<br />
*Month<br />
*Day<br />
*Content Group<br />
*Content Source<br />
*Campaign Medium<br />
*Campaign Name<br />
*Campaign Content<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Delivered Rate (calc)<br />
*Failure Rate (calc)<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Total Open Rate (calc)<br />
*Openers (Unique)<br />
*<nowiki>* Clicked</nowiki><br />
*Click Rate (calc)<br />
*Unique Clicked<br />
*Unique Click Rate (calc)<br />
*Click-to-Open-Rate (calc)<br />
*Unsubscribed<br />
*Unsubscribed Rate (calc)<br />
*Spam (Beschwerden)<br />
*Spam Rate<br />
<br />
====There is a Google Sheet Template to use to report:====<br />
<br />
#Go to [http://Google%20Drive https://drive.google.com/]<br />
#Click on the [List-Item] "Shared drives"<br />
#Click on the [Folder] "/-Shared {Client-name}" of the relevant client<br />
#Click on the [Folder] "_DataReports"<br />
#Click on the [CTA] "New"<br />
#Hoover over the [Icon] "Arrow_right" on the [List-Item] "Google Sheets"<br />
#Click on the [List-Item] "From a template"<br />
#Scroll down until the [Anchor-Point] "Interactive"<br />
#Click on the [Template] "PSL_Data_Mailings"<br />
#Rename the template from "PSL_Data_Mailings" to "{Client-name}_Data_Mailings"<br />
<br />
Every URL inserted into an e-mail needs to be build with the [http://Google%20Campaign%20URL%20Builder https://ga-dev-tools.appspot.com/campaign-url-builder/]<br />
<br />
===Who is responsible for what?===<br />
{| class="wikitable"<br />
!Task<br />
!Role<br />
!<br />
!<br />
|-<br />
|URL-Builder<br />
|PM<br />
|<br />
|<br />
|-<br />
|Data maintenance<br />
|PM<br />
|<br />
|<br />
|}<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}<br />
<br />
===Clients we report on===<br />
* [[John Frieda]]<br />
* [[Guhl Ikebana GmbH - Guhl (GUHL)|Guhl]]<br />
* [[Japan Tobacco International Germany GmbH (JTI) GTM, GA, Kampagnen Tracking|JTI]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Scrum&diff=28141Scrum2021-03-09T07:53:46Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>[[File:PSL Scrum-Cycle-Diagram.002.png|thumb]]<br />
Scrum ist ein Framework zur Zusammenarbeit, um komplexe Aufgabenstellungen zu lösen und kreative Produkte mit höchstmöglichem Wert auszuliefern.<br />
<br />
* definiert durch 1 agiles Manifest<br />
* basierend auf 12 Prinzipien<br />
* beschrieben durch 5 Werte<br />
* ermöglicht durch 5 Ereignisse<br />
* gelebt durch 3 Rollen<br />
* unterstütz durch 3 Artefakte<br />
<br />
== 12 Prinzipien ==<br />
<br />
# Kundenzufriedenheit durch Kundenintegration als höchste Priorität<br />
# Bereitschaft zu Änderungen die Mehrwert schaffen<br />
# Frühzeitige und regelmäßige Lieferung in Iterationen<br />
# Interdisziplinäre Teams<br />
# Rahmenbedingungen für motivierte Teams schaffen (Vertrauen)<br />
# Face to Face Kommunikation<br />
# Funktionierende Produkte als Fortschrittsmaß<br />
# Nachhaltige Entwicklung durch gleichmäßige Geschwindigkeit<br />
# Technische Excellence<br />
# Einfachheit und Fokus auf Wertschöpfung<br />
# Selbstorganisation<br />
# Regelmäßige Reflexion und kontinuierliche Verbesserung<br />
<br />
== 5 Werte ==<br />
<br />
=== Fokus ===<br />
Wir fokussieren uns auf das Projekt und konzentrieren uns auf die wichtigen Dinge, die gerade erledigt werden müssen. Wir haben unser Ziel stets vor Augen.<br />
<br />
=== Mut ===<br />
Wir gehen neue Wege und haben Mut, neues auszuprobieren. Wir treffen mutige Entscheidungen und haben den Mut uns Fehler einzugestehen. Machen den Fehler aber nur einmal.<br />
<br />
=== Offenheit ===<br />
Wir sprechen Dinge im Team offen an und sind auch offen für Lob und Kritik. Wir leben Tranzparenz täglich im Projekt.<br />
<br />
=== Respekt ===<br />
Wir respektieren Menschen und andere Meinungen. Wir arbeiten auf Augenhöhe zusammen und pflegen einen wertschätzenden Umgang.<br />
<br />
=== Verbindlichkeit ===<br />
Wir übernehmen Verantwortung. Wenn wir uns zu etwas verpflichten, dann setzen wir uns auch dafür ein, es einzuhalten.<br />
<br />
== 5 Ereignisse ==<br />
<br />
=== Sprints ===<br />
In jeder Iteration „Sprint“ wird, innerhalb eines bestimmten Zeitlichen Rahmens, ein potenziell auslieferbares Produktinkrement hergestellt. Aus dem Backlog (Product) wählt der Produkt Owner vor Beginn eines Sprints jene Backlog Items aus, die er gern im nächsten Sprint umgesetzt haben möchte. Das Entwicklungsteam prognostiziert, welche dieser Backlog Items es umsetzten kann, und nimmt diese in das Backlog (Sprint) auf. Zu jeder Anforderung, die in einem Backlog Item beschrieben ist, erstellt das Entwicklungsteam eine Liste mitAufgaben „Tasks“, die zur Umsetzung der Anforderungen erforderlich sind.<br />
<br />
=== Scrum Meetings ===<br />
<br />
* '''Sprint Planing''', im ersten Teil wird das „Was“ geklärt (welche Backlog Items), im zweiten Teil das „Wie“(welche Tasks).<br />
* '''Daily Scrum''', (15min) synchronisation des Entwicklungsteams:<br />
** Was haben wir seit dem letzten Daily Scrum erreicht?<br />
** Was wollen wir bis zum nächsten Daily Scrum erreichen?<br />
** Was behindert uns an unserer Arbeit?<br />
* '''Sprint Review''', (2h für einen 4wöchigen Sprint, proportional anpassen) Präsentation der erzieltenErgebnisse.<br />
** Der Product Owner läd ein, um zu prüfen, ob die Backlog Items im Sinne der „Definition of Done“ fertig sind. <br />
** Das Entwicklungsteam nimmt einen Perspektivenwechsel von Entwickler zum Anwender vor und muss tatsächlich fertige Backlog präsentieren. <br />
* '''Retrospektive''', (2h für einen 4wöchigen Sprint, proportional anpassen) Rückblick auf den vergangenen Sprint zur Verbessrung des Prozesses. <br />
** Was lief gut? <br />
** Was können wir besser machen? <br />
<br />
'''Zeitlicher Rahmen''', 1-4 Wochen, so kurz wie möglich, Wie lange ist der Kunde bereit zu warten, bis er wieder Anforderungen und Änderungswünsche platzieren kann? Sprint Planing (8h für einen 4wöchigen Sprint, proportional anpassen)findet am ersten Tag des Zyklus statt. Sprint Review (4h für einen 4wöchigen Sprint, proportional anpassen) und Retrospektive (4h für einen 4wöchigen Sprint, proportional anpassen) sollten an einem Donnerstag stattfinden, damit der neue Sprint nahtlos, ohne die Unterbrechung durch das Wochenende durchgeführt werden kann. Release Das Zusammenstellen von Funktionen und Funktionsgruppen zu einem Release ist Aufgabe des Product Owners. <br />
<br />
== 3 Rollen ==<br />
<br />
=== Product Owner ===<br />
<br />
* Repräsentiert den Kunden und verantwortet das Ergebnis. <br />
* Ist für den wirtschaftlichen Erfolg der Projektes verantwortlich (ROI).<br />
* Ist bevollmächtigt, Entscheidungen zu Produkt, Umfang und Priorisierung zu treffen.<br />
* Erhebt, ergänzt und verfeinert Anforderungen.<br />
* Nimmt (Zwischen-) Ergebnisse ab.<br />
<br />
=== Scrum Master ===<br />
<br />
* Ist verantwortlich für die Umsetzung des Scrum Frameworks.<br />
* Ermöglicht, dass das Team produktiv arbeiten kann, und beseitigt Hindernisse.<br />
* Unterstützt das Entwicklungsteam und den Product Owner.<br />
* Stellt eine gute Zusammenarbeit sicher.<br />
* Ist Servant Leader, Coach, Moderator und Ermöglicher.<br />
<br />
=== Entwicklungsteam ===<br />
Des '''Entwicklungsteam''' (engl.: Development Team) ist für das WIE verantwortlich. Die empfohlene Größe laut Scrum Guid liegt zwischen 3 und 9 (ideal 7) Personen. So können alle benötigten Skills professionel abgedeckt werden und das Team wird nicht so groß, dass die innere und äußere Kommunikation und Koordination zu aufwändig wird. Und in Scrum Projekten muss/soll viel Kommuniziert werden. Das Entwicklungsteam ist verantwortlich für: <br />
<br />
* Die Aufgabenverteilung/Gruppenverteilung innerhalb des Teams. <br />
* Das technische Design, <br />
* die technische Architektur <br />
* und die technische Umsetzung der Tasks. <br />
* Die bleibende Flexibilität <br />
* und Anpassbarkeit des Produkts. <br />
* Die Auslieferbarkeit des Produkts nach dem Sprint. <br />
* Die „Definition of Done“ nach den Erfordernissen des Projekts und den Erfahrungen der täglichen Arbeit. <br />
* Bereitstellung von Entscheidungshilfen bei unterschiedlichen Problemlösungsmöglichkeiten für den Product Owner (in der Sprache des Product Owners). <br />
<br />
Niemand auch nicht der Scrum Master schreibt dem Entwicklungsteam vor, was zu tun ist, um das Sprint-Ziel zu erreichen. Alle Mitglieder handeln eigenverantwortlich, übernehmen gemeinsam die Organisation der Arbeit, planen und verteilen die anstehenden Aufgaben und Kommunizieren auf direkten, kurzen Wegen. Innerhalb des Entwicklungsteams gibt es lediglich die Rollenbezeichnung Entwickler (Developer). Da das team bewusst cross-funktional zusammengestellt ist, damit die Einzelnen ihre unterschiedlichen Fähigkeiten und Fertigkeiten einbringen, verbinden können und am Ende jeder die Verantwortung für das gesamte Sprintergebniss übernimmt.<br />
<br />
=== Metarollen ===<br />
Ein Schwein (Pig) und ein Huhn (Chicken) erwägen, gemeinsam ein Restaurant zu eröffnen. Aber wie soll es heißen? „Lass es uns `Schinken und Eier´ (Ham & Eggs) nennen“, schlägt das Huhn vor. „Besser nicht“, antwortet darauf das Schwein, „denn du wärst nur daran beteiligt, ich aber wäre dem ausgeliefert und würde voll und ganz darin aufgehen.“ <br />
<br />
'''Pig:''' <br />
<br />
Die einen haben sich mit Leib und Seele der Sache verschrieben, gehen darin auf und haen am Ende für den Erfolg. <br />
<br />
'''Chicken:''' <br />
<br />
Die anderen sind dabei und haben ein berechtigtes Interesse an dem, was passiert. Sie reden gern überall mit, sind im Zweifel nicht für den Projekterfolg verantwortlich und im Misserfolg unter Umständen verschwunden. <br />
<br />
'''Weitere Rollen:''' <br />
<br />
Anwender <br />
<br />
Kunden <br />
<br />
Manager <br />
<br />
Projektleiter <br />
<br />
== 3 Artefakten ==<br />
<br />
=== Product Backlog ===<br />
Das Product Backlog ist das zentrale Instrument zur Erfassung und Bearbeitung von Anforderungen in Scrum Projekten. Es wird initial vor Beginn des Projektes erstellt und entwickelt sich dynamisch während der Umsetzung weiter.<br />
<br />
=== Sprint Backlog ===<br />
Das Sprint Backlog beinhaltet alle Product Backlog Einträge die für den Sprint ausgewählt wurden, und enthält alle Aufgaben, die notwendig sind, um die Anforderungen umzusetzen. Es ist das zentrale Werkzeug für das Entwicklungsteam um den Fortschritt zu messen.<br />
<br />
=== Produktinkrement ===<br />
Das Produktinkrement ist das Ergebnis aus allen in einem Sprint umgesetzten Anforderungen. Es baut auf das vorherige Inkrement auf und muss in einem potentiell auslieferbaren Zustand sein.</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=File:PSL_Scrum-Cycle-Diagram.002.png&diff=28140File:PSL Scrum-Cycle-Diagram.002.png2021-03-09T07:48:00Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>PSL Scrum-Cycle-Diagram</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Scrum&diff=28059Scrum2021-02-19T10:24:02Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>Scrum ist ein Framework zur Zusammenarbeit, um komplexe Aufgabenstellungen zu lösen und kreative Produkte mit höchstmöglichem Wert auszuliefern.<br />
<br />
definiert durch 1 agiles Manifest<br />
<br />
basierend auf 12 Prinzipien<br />
<br />
beschrieben durch 5 Werte<br />
<br />
ermöglicht durch 5 Ereignisse<br />
<br />
gelebt durch 3 Rollen<br />
<br />
unterstütz durch 3 Artefakte<br />
<br />
== 12 Prinzipien ==<br />
<br />
# Kundenzufriedenheit durch Kundenintegration als höchste Priorität<br />
# Bereitschaft zu Änderungen die Mehrwert schaffen<br />
# Frühzeitige und regelmäßige Lieferung in Iterationen<br />
# Interdisziplinäre Teams<br />
# Rahmenbedingungen für motivierte Teams schaffen (Vertrauen)<br />
# Face to Face Kommunikation<br />
# Funktionierende Produkte als Fortschrittsmaß<br />
# Nachhaltige Entwicklung durch gleichmäßige Geschwindigkeit<br />
# Technische Excellence<br />
# Einfachheit und Fokus auf Wertschöpfung<br />
# Selbstorganisation<br />
# Regelmäßige Reflexion und kontinuierliche Verbesserung<br />
<br />
== 5 Werte ==<br />
<br />
=== Fokus ===<br />
Wir fokussieren uns auf das Projekt und konzentrieren uns auf die wichtigen Dinge, die gerade erledigt werden müssen. Wir haben unser Ziel stets vor Augen.<br />
<br />
=== Mut ===<br />
Wir gehen neue Wege und haben Mut, neues auszuprobieren. Wir treffen mutige Entscheidungen und haben den Mut uns Fehler einzugestehen. Machen den Fehler aber nur einmal.<br />
<br />
=== Offenheit ===<br />
Wir sprechen Dinge im Team offen an und sind auch offen für Lob und Kritik. Wir leben Tranzparenz täglich im Projekt.<br />
<br />
=== Respekt ===<br />
Wir respektieren Menschen und andere Meinungen. Wir arbeiten auf Augenhöhe zusammen und pflegen einen wertschätzenden Umgang.<br />
<br />
=== Verbindlichkeit ===<br />
Wir übernehmen Verantwortung. Wenn wir uns zu etwas verpflichten, dann setzen wir uns auch dafür ein, es einzuhalten.<br />
<br />
== 5 Ereignisse ==<br />
<br />
=== Sprints ===<br />
In jeder Iteration „Sprint“ wird, innerhalb eines bestimmten Zeitlichen Rahmens, ein potenziell auslieferbares Produktinkrement hergestellt. Aus dem Backlog (Product) wählt der Produkt Owner vor Beginn eines Sprints jene Backlog Items aus, die er gern im nächsten Sprint umgesetzt haben möchte. Das Entwicklungsteam prognostiziert, welche dieser Backlog Items es umsetzten kann, und nimmt diese in das Backlog (Sprint) auf. Zu jeder Anforderung, die in einem Backlog Item beschrieben ist, erstellt das Entwicklungsteam eine Liste mitAufgaben „Tasks“, die zur Umsetzung der Anforderungen erforderlich sind.<br />
<br />
=== Scrum Meetings ===<br />
<br />
* '''Sprint Planing''', im ersten Teil wird das „Was“ geklärt (welche Backlog Items), im zweiten Teil das „Wie“(welche Tasks).<br />
* '''Daily Scrum''', (15min) synchronisation des Entwicklungsteams:<br />
** Was haben wir seit dem letzten Daily Scrum erreicht?<br />
** Was wollen wir bis zum nächsten Daily Scrum erreichen?<br />
** Was behindert uns an unserer Arbeit?<br />
* '''Sprint Review''', (2h für einen 4wöchigen Sprint, proportional anpassen) Präsentation der erzieltenErgebnisse.<br />
** Der Product Owner läd ein, um zu prüfen, ob die Backlog Items im Sinne der „Definition of Done“ fertig sind. <br />
** Das Entwicklungsteam nimmt einen Perspektivenwechsel von Entwickler zum Anwender vor und muss tatsächlich fertige Backlog präsentieren. <br />
* '''Retrospektive''', (2h für einen 4wöchigen Sprint, proportional anpassen) Rückblick auf den vergangenen Sprint zur Verbessrung des Prozesses. <br />
** Was lief gut? <br />
** Was können wir besser machen? <br />
<br />
'''Zeitlicher Rahmen''', 1-4 Wochen, so kurz wie möglich, Wie lange ist der Kunde bereit zu warten, bis er wieder Anforderungen und Änderungswünsche platzieren kann? Sprint Planing (8h für einen 4wöchigen Sprint, proportional anpassen)findet am ersten Tag des Zyklus statt. Sprint Review (4h für einen 4wöchigen Sprint, proportional anpassen) und Retrospektive (4h für einen 4wöchigen Sprint, proportional anpassen) sollten an einem Donnerstag stattfinden, damit der neue Sprint nahtlos, ohne die Unterbrechung durch das Wochenende durchgeführt werden kann. Release Das Zusammenstellen von Funktionen und Funktionsgruppen zu einem Release ist Aufgabe des Product Owners. <br />
<br />
== 3 Rollen ==<br />
<br />
=== Product Owner ===<br />
<br />
* Repräsentiert den Kunden und verantwortet das Ergebnis. <br />
* Ist für den wirtschaftlichen Erfolg der Projektes verantwortlich (ROI).<br />
* Ist bevollmächtigt, Entscheidungen zu Produkt, Umfang und Priorisierung zu treffen.<br />
* Erhebt, ergänzt und verfeinert Anforderungen.<br />
* Nimmt (Zwischen-) Ergebnisse ab.<br />
<br />
=== Scrum Master ===<br />
<br />
* Ist verantwortlich für die Umsetzung des Scrum Frameworks.<br />
* Ermöglicht, dass das Team produktiv arbeiten kann, und beseitigt Hindernisse.<br />
* Unterstützt das Entwicklungsteam und den Product Owner.<br />
* Stellt eine gute Zusammenarbeit sicher.<br />
* Ist Servant Leader, Coach, Moderator und Ermöglicher.<br />
<br />
=== Entwicklungsteam ===<br />
Des '''Entwicklungsteam''' (engl.: Development Team) ist für das WIE verantwortlich. Die empfohlene Größe laut Scrum Guid liegt zwischen 3 und 9 (ideal 7) Personen. So können alle benötigten Skills professionel abgedeckt werden und das Team wird nicht so groß, dass die innere und äußere Kommunikation und Koordination zu aufwändig wird. Und in Scrum Projekten muss/soll viel Kommuniziert werden. Das Entwicklungsteam ist verantwortlich für: <br />
<br />
* Die Aufgabenverteilung/Gruppenverteilung innerhalb des Teams. <br />
* Das technische Design, <br />
* die technische Architektur <br />
* und die technische Umsetzung der Tasks. <br />
* Die bleibende Flexibilität <br />
* und Anpassbarkeit des Produkts. <br />
* Die Auslieferbarkeit des Produkts nach dem Sprint. <br />
* Die „Definition of Done“ nach den Erfordernissen des Projekts und den Erfahrungen der täglichen Arbeit. <br />
* Bereitstellung von Entscheidungshilfen bei unterschiedlichen Problemlösungsmöglichkeiten für den Product Owner (in der Sprache des Product Owners). <br />
<br />
Niemand auch nicht der Scrum Master schreibt dem Entwicklungsteam vor, was zu tun ist, um das Sprint-Ziel zu erreichen. Alle Mitglieder handeln eigenverantwortlich, übernehmen gemeinsam die Organisation der Arbeit, planen und verteilen die anstehenden Aufgaben und Kommunizieren auf direkten, kurzen Wegen. Innerhalb des Entwicklungsteams gibt es lediglich die Rollenbezeichnung Entwickler (Developer). Da das team bewusst cross-funktional zusammengestellt ist, damit die Einzelnen ihre unterschiedlichen Fähigkeiten und Fertigkeiten einbringen, verbinden können und am Ende jeder die Verantwortung für das gesamte Sprintergebniss übernimmt.<br />
<br />
=== Metarollen ===<br />
Ein Schwein (Pig) und ein Huhn (Chicken) erwägen, gemeinsam ein Restaurant zu eröffnen. Aber wie soll es heißen? „Lass es uns `Schinken und Eier´ (Ham & Eggs) nennen“, schlägt das Huhn vor. „Besser nicht“, antwortet darauf das Schwein, „denn du wärst nur daran beteiligt, ich aber wäre dem ausgeliefert und würde voll und ganz darin aufgehen.“ <br />
<br />
'''Pig:''' <br />
<br />
Die einen haben sich mit Leib und Seele der Sache verschrieben, gehen darin auf und haen am Ende für den Erfolg. <br />
<br />
'''Chicken:''' <br />
<br />
Die anderen sind dabei und haben ein berechtigtes Interesse an dem, was passiert. Sie reden gern überall mit, sind im Zweifel nicht für den Projekterfolg verantwortlich und im Misserfolg unter Umständen verschwunden. <br />
<br />
'''Weitere Rollen:''' <br />
<br />
Anwender <br />
<br />
Kunden <br />
<br />
Manager <br />
<br />
Projektleiter <br />
<br />
== 3 Artefakten ==<br />
<br />
=== Product Backlog ===<br />
Das Product Backlog ist das zentrale Instrument zur Erfassung und Bearbeitung von Anforderungen in Scrum Projekten. Es wird initial vor Beginn des Projektes erstellt und entwickelt sich dynamisch während der Umsetzung weiter.<br />
<br />
=== Sprint Backlog ===<br />
Das Sprint Backlog beinhaltet alle Product Backlog Einträge die für den Sprint ausgewählt wurden, und enthält alle Aufgaben, die notwendig sind, um die Anforderungen umzusetzen. Es ist das zentrale Werkzeug für das Entwicklungsteam um den Fortschritt zu messen.<br />
<br />
=== Produktinkrement ===<br />
Das Produktinkrement ist das Ergebnis aus allen in einem Sprint umgesetzten Anforderungen. Es baut auf das vorherige Inkrement auf und muss in einem potentiell auslieferbaren Zustand sein.</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Scrum&diff=28057Scrum2021-02-19T09:33:29Z<p>Thomas Martin Schwarz: Created page for Scrum</p>
<hr />
<div>Scrum ist ein leichtgewichtiges Framework zum Managen von Projekten und besteht im Kern aus:<br />
<br />
* drei Rollen<br />
* vier Meetings mit festen Zeitrahmen (Timebox),<br />
* drei Artefakten,<br />
* einer Definition of Done<br />
<br />
== Sprints ==<br />
In jeder Iteration „Sprint“ wird, innerhalb eines bestimmten Zeitlichen Rahmens, ein potenziell auslieferbares Produktinkrement hergestellt. Aus dem Backlog (Product) wählt der Produkt Owner vor Beginn eines Sprints jene Backlog Items aus, die er gern im nächsten Sprint umgesetzt haben möchte. Das Entwicklungsteam prognostiziert, welche dieser Backlog Items es umsetzten kann, und nimmt diese in das Backlog (Sprint) auf. Zu jeder Anforderung, die in einem Backlog Item beschrieben ist, erstellt das Entwicklungsteam eine Liste mitAufgaben „Tasks“, die zur Umsetzung der Anforderungen erforderlich sind.<br />
<br />
== Scrum Meetings ==<br />
<br />
* '''Sprint Planing''', im ersten Teil wird das „Was“ geklärt (welche Backlog Items), im zweiten Teil das „Wie“(welche Tasks).<br />
* '''Daily Scrum''', (15min) synchronisation des Entwicklungsteams:<br />
** Was haben wir seit dem letzten Daily Scrum erreicht?<br />
** Was wollen wir bis zum nächsten Daily Scrum erreichen?<br />
** Was behindert uns an unserer Arbeit?<br />
* '''Sprint Review''', (2h für einen 4wöchigen Sprint, proportional anpassen) Präsentation der erzieltenErgebnisse.<br />
** Der Product Owner läd ein, um zu prüfen, ob die Backlog Items im Sinne der „Definition of Done“ fertig sind. <br />
** Das Entwicklungsteam nimmt einen Perspektivenwechsel von Entwickler zum Anwender vor und muss tatsächlich fertige Backlog präsentieren. <br />
* '''Retrospektive''', (2h für einen 4wöchigen Sprint, proportional anpassen) Rückblick auf den vergangenen Sprint zur Verbessrung des Prozesses. <br />
** Was lief gut? <br />
** Was können wir besser machen? <br />
<br />
'''Zeitlicher Rahmen''', 1-4 Wochen, so kurz wie möglich, Wie lange ist der Kunde bereit zu warten, bis er wieder Anforderungen und Änderungswünsche platzieren kann? Sprint Planing (8h für einen 4wöchigen Sprint, proportional anpassen)findet am ersten Tag des Zyklus statt. Sprint Review (4h für einen 4wöchigen Sprint, proportional anpassen) und Retrospektive (4h für einen 4wöchigen Sprint, proportional anpassen) sollten an einem Donnerstag stattfinden, damit der neue Sprint nahtlos, ohne die Unterbrechung durch das Wochenende durchgeführt werden kann. Release Das Zusammenstellen von Funktionen und Funktionsgruppen zu einem Release ist Aufgabe des Product Owners. <br />
<br />
== Drei Rollen ==<br />
<br />
* Product Owner <br />
* Scrum Master <br />
* Entwicklungsteam <br />
<br />
Des '''Entwicklungsteam''' (engl.: Development Team) ist für das WIE verantwortlich. Die empfohlene Größe laut Scrum Guid liegt zwischen 3 und 9 (ideal 7) Personen. So können alle benötigten Skills professionel abgedeckt werden und das Team wird nicht so groß, dass die innere und äußere Kommunikation und Koordination zu aufwändig wird. Und in Scrum Projekten muss/soll viel Kommuniziert werden. Das Entwicklungsteam ist verantwortlich für: <br />
<br />
* Die Aufgabenverteilung/Gruppenverteilung innerhalb des Teams. <br />
* Das technische Design, <br />
* die technische Architektur <br />
* und die technische Umsetzung der Tasks. <br />
* Die bleibende Flexibilität <br />
* und Anpassbarkeit des Produkts. <br />
* Die Auslieferbarkeit des Produkts nach dem Sprint. <br />
* Die „Definition of Done“ nach den Erfordernissen des Projekts und den Erfahrungen der täglichen Arbeit. <br />
* Bereitstellung von Entscheidungshilfen bei unterschiedlichen Problemlösungsmöglichkeiten für den Product Owner (in der Sprache des Product Owners). <br />
<br />
Niemand auch nicht der Scrum Master schreibt dem Entwicklungsteam vor, was zu tun ist, um das Sprint-Ziel zu erreichen. Alle Mitglieder handeln eigenverantwortlich, übernehmen gemeinsam die Organisation der Arbeit, planen und verteilen die anstehenden Aufgaben und Kommunizieren auf direkten, kurzen Wegen. Innerhalb des Entwicklungsteams gibt es lediglich die Rollenbezeichnung Entwickler (Developer). Da das team bewusst cross-funktional zusammengestellt ist, damit die Einzelnen ihre unterschiedlichen Fähigkeiten und Fertigkeiten einbringen, verbinden können und am Ende jeder die Verantwortung für das gesamte Sprintergebniss übernimmt.<br />
<br />
== Metarollen ==<br />
Ein Schwein (Pig) und ein Huhn (Chicken) erwägen, gemeinsam ein Restaurant zu eröffnen. Aber wie soll es heißen? „Lass es uns `Schinken und Eier´ (Ham & Eggs) nennen“, schlägt das Huhn vor. „Besser nicht“, antwortet darauf das Schwein, „denn du wärst nur daran beteiligt, ich aber wäre dem ausgeliefert und würde voll und ganz darin aufgehen.“ <br />
<br />
'''Pig:''' <br />
<br />
Die einen haben sich mit Leib und Seele der Sache verschrieben, gehen darin auf und haen am Ende für den Erfolg. <br />
<br />
'''Chicken:''' <br />
<br />
Die anderen sind dabei und haben ein berechtigtes Interesse an dem, was passiert. Sie reden gern überall mit, sind im Zweifel nicht für den Projekterfolg verantwortlich und im Misserfolg unter Umständen verschwunden. <br />
<br />
'''Weitere Rollen:''' <br />
<br />
Anwender <br />
<br />
Kunden <br />
<br />
Manager <br />
<br />
Projektleiter <br />
<br />
== vier Meetings ==<br />
<br />
== drei Artefakten ==<br />
<br />
== einer Definition of Done ==</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Bazaarvioce&diff=27681Bazaarvioce2021-01-03T10:26:13Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>Reporting (estimated time: 4h):<br />
<br />
#Open [https://portal.bazaarvoice.com/home Bazaarvoice]<br />
#Put in your login credentials <br />
#Click on the [CTA] "Workbench", which will forward you to the [https://workbench-c2.bazaarvoice.com/portal/app Workbench] <br />
#Click on the [CTA] "Dashboard", which will forward you to the [https://reporting.portal.bazaarvoice.com/dashboards/index?currentDashboard=programSummaryDashboard Dashboard]<br />
#Select Attributes:<br />
##Open the [Dropdown] "Date Range"<br />
##Select the relevant date range<br />
##Open the [Dropdown] "Product Status"<br />
##Select [List-Item] "All"<br />
##Open the [Dropdown] "Moderations Status"<br />
##Select [List-Item] "All"<br />
##Open the [Dropdown] "Display Code"<br />
##Select [List-Item] "All"<br />
##Open the [Dropdown] "Root Category"<br />
##Select [List-Item] "All"<br />
##Open the [Dropdown] "Sub Category"<br />
##Select [List-Item] "All"<br />
##Open the [Dropdown] "Category Path"<br />
##Select [List-Item] "All"<br />
##Open the [Dropdown] "Brand"<br />
##Select [List-Item] "All"<br />
##Open the [Dropdown] "Display Local"<br />
##Select [List-Item] "de_DE"<br />
#Write data into the spreadsheet with the following attributes:<br />
##[Attribute] "Year" in YYYY<br />
##[Attribute] "Month" in MM_Mmm (exp.: 01_Jan)<br />
##[Attribute] "Native Reviews"<br />
##[Attribute] "Social Ads [Reviews]" you get this form the [[Werbeanzeigenmanger|Adsmanager]]<br />
#Write data into the presentation with the following attributes:<br />
##[Attribute] "Number of reviews"<br />
##[Attribute] "Average rating"<br />
##[Attribute] "% 4+ Star Reviews"<br />
##[Bar Chart] "Ratings in %" for [Rating] "5 Star", [Rating] "4 Star",[Rating] "3 Star",[Rating] "2 Star",[Rating] "1 Star"<br />
##[Column Chart] "Native Reviews" for each month of the relevant date range & the previous period<br />
##[Column Chart] "Native Reviews" + "Budget" for each month of the relevant date range<br />
#Write summary for each chart<br />
#Write conclusion</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=26512Tracking2020-03-18T13:01:46Z<p>Thomas Martin Schwarz: /* E-Mail */</p>
<hr />
<div>=Interactive=<br />
<br />
==Channels:==<br />
{| class="wikitable"<br />
|+<br />
!Touch point<br />
!Time<br />
!Awareness<br />
!Consideration<br />
!Purchase<br />
!Service<br />
|-<br />
|Search<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Influencer<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Pinterest<br />
|4 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Facebook<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Instagram<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Adsmanager<br />
|24 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|YouTube<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Google Ads<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Website<br />
|8 h<br />
|<br />
|X<br />
|<br />
|<br />
|-<br />
|Webshop<br />
|8 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Amazon<br />
|4 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Newsletter<br />
|4 h<br />
|<br />
|<br />
|<br />
|X<br />
|}<br />
<br />
#<br />
<br />
==Architecture Spreadsheets/Database:==<br />
<br />
<br />
==Structure Presentation:==<br />
<br />
#Intro:<br />
##KPI Overview Channels (Channel comparison on the base of comparable KPIs, Cost per KPI and Goals)<br />
##Funnel (User Journey Channels)<br />
<br />
#Per Channel:<br />
##KPI Overview Channel (Showing the development of the KPIs over the last 3 periods)<br />
##KPI / Month (Showing the development of the KPI per month over the relevant period and the goal for that particular KPI)<br />
##Audience Demography (Gender, Age, …)<br />
<br />
##Channels that generate Traffic for Akquisition (User Journey):<br />
###KPI Overview<br />
###Budget, KPI & Cost per Overview grouped in ad objectives<br />
####KPI Overview per objective<br />
####Budget, KPI & Cost per overview per objective<br />
####Best/Worst Performer per objective<br />
<br />
##Channels for Consideration (User Journey)<br />
###Development KPIs per month<br />
###Sources of Traffic<br />
###Development Budget & Traffic per month (from akquisition)<br />
###Funnel (Google Goals)<br />
###Most Traffic per segment (blog, products, ...)<br />
<br />
##Conclusion per Channel<br />
<br />
#Summary Overall<br />
#Conclusion Overall<br />
#New Goals per KPI and Channel<br />
<br />
<br />
==E-Mail==<br />
<br /><br />
<br />
#Create creatives<br />
#Create URL with [https://ga-dev-tools.appspot.com/campaign-url-builder/ Google Campaign URL Builder]<br />
#Create mail<br />
#Send our mail<br />
#Put the data into the Google Spreadsheet<br />
<br />
===When we send out e-mails, like every other channel, we want to track the performance of that e-mail:===<br />
<br />
*How many recipients were there?<br />
*How many did received the e-mail?<br />
*How many did open the e-mail?<br />
*How many hard bounces did we have?<br />
*How many soft bounces did we have?<br />
<br />
====This results in a Table with following attributes:====<br />
<br />
*Date<br />
*Year<br />
*HOTY<br />
*Month<br />
*Day<br />
*Content Group<br />
*Content Source<br />
*Campaign Medium<br />
*Campaign Name<br />
*Campaign Content<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Delivered Rate (calc)<br />
*Failure Rate (calc)<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Total Open Rate (calc)<br />
*Openers (Unique)<br />
*<nowiki>* Clicked</nowiki><br />
*Click Rate (calc)<br />
*Unique Clicked<br />
*Unique Click Rate (calc)<br />
*Click-to-Open-Rate (calc)<br />
*Unsubscribed<br />
*Unsubscribed Rate (calc)<br />
*Spam (Beschwerden)<br />
*Spam Rate<br />
<br />
====There is a Google Sheet Template to use to report:====<br />
<br />
#Go to [http://Google%20Drive https://drive.google.com/]<br />
#Click on the [List-Item] "Shared drives"<br />
#Click on the [Folder] "/-Shared {Client-name}" of the relevant client<br />
#Click on the [Folder] "_DataReports"<br />
#Click on the [CTA] "New"<br />
#Hoover over the [Icon] "Arrow_right" on the [List-Item] "Google Sheets"<br />
#Click on the [List-Item] "From a template"<br />
#Scroll down until the [Anchor-Point] "Interactive"<br />
#Click on the [Template] "PSL_Data_Mailings"<br />
#Rename the template from "PSL_Data_Mailings" to "{Client-name}_Data_Mailings"<br />
<br />
Every URL inserted into an e-mail needs to be build with the [http://Google%20Campaign%20URL%20Builder https://ga-dev-tools.appspot.com/campaign-url-builder/]<br />
<br />
===Who is responsible for what?===<br />
{| class="wikitable"<br />
!Task<br />
!Role<br />
!<br />
!<br />
|-<br />
|URL-Builder<br />
|PM<br />
|<br />
|<br />
|-<br />
|Data maintenance<br />
|PM<br />
|<br />
|<br />
|}<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}<br />
<br />
===Clients we report on===<br />
* [[John Frieda]]<br />
* [[Guhl Ikebana GmbH - Guhl (GUHL)|Guhl]]<br />
* [[Japan Tobacco International Germany GmbH (JTI) GTM, GA, Kampagnen Tracking|JTI]]</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=26482Tracking2020-03-13T12:23:23Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>=Interactive=<br />
<br />
==Channels:==<br />
{| class="wikitable"<br />
|+<br />
!Touch point<br />
!Time<br />
!Awareness<br />
!Consideration<br />
!Purchase<br />
!Service<br />
|-<br />
|Search<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Influencer<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Pinterest<br />
|4 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Facebook<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Instagram<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Adsmanager<br />
|24 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|YouTube<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Google Ads<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Website<br />
|8 h<br />
|<br />
|X<br />
|<br />
|<br />
|-<br />
|Webshop<br />
|8 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Amazon<br />
|4 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Newsletter<br />
|4 h<br />
|<br />
|<br />
|<br />
|X<br />
|}<br />
<br />
#<br />
<br />
==Architecture Spreadsheets/Database:==<br />
<br />
<br />
<br />
==Structure Presentation:==<br />
<br />
#Intro:<br />
##KPI Overview Channels (Channel comparison on the base of comparable KPIs, Cost per KPI and Goals)<br />
##Funnel (User Journey Channels)<br />
<br />
#Per Channel:<br />
##KPI Overview Channel (Showing the development of the KPIs over the last 3 periods)<br />
##KPI / Month (Showing the development of the KPI per month over the relevant period and the goal for that particular KPI)<br />
##Audience Demography (Gender, Age, …)<br />
<br />
##Channels that generate Traffic for Akquisition (User Journey):<br />
###KPI Overview<br />
###Budget, KPI & Cost per Overview grouped in ad objectives<br />
####KPI Overview per objective<br />
####Budget, KPI & Cost per overview per objective<br />
####Best/Worst Performer per objective<br />
<br />
##Channels for Consideration (User Journey)<br />
###Development KPIs per month<br />
###Sources of Traffic<br />
###Development Budget & Traffic per month (from akquisition)<br />
###Funnel (Google Goals)<br />
###Most Traffic per segment (blog, products, ...)<br />
<br />
##Conclusion per Channel<br />
<br />
#Summary Overall<br />
#Conclusion Overall<br />
#New Goals per KPI and Channel<br />
<br />
<br />
==E-Mail==<br />
<br /><br />
<br />
# Create creatives<br />
# Create URL with [https://ga-dev-tools.appspot.com/campaign-url-builder/ Google Campaign URL Builder]<br />
# Create mail<br />
# Send our mail<br />
# Put the data into the Google Spreadsheet<br />
<br />
===When we send out e-mails, like every other channel, we want to track the performance of that e-mail:===<br />
<br />
*How many recipients were there?<br />
*How many did received the e-mail?<br />
*How many did open the e-mail?<br />
*How many hard bounces did we have?<br />
*How many soft bounces did we have?<br />
<br />
====This results in a Table with following attributes:====<br />
<br />
*Date<br />
*Year<br />
*HOTY<br />
*Month<br />
*Day<br />
*Content Group<br />
*Content Source<br />
*Campaign Medium<br />
*Campaign Name<br />
*Campaign Content<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Delivered Rate (calc)<br />
*Failure Rate (calc)<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Total Open Rate (calc)<br />
*Openers (Unique)<br />
*<nowiki>* Clicked</nowiki><br />
*Click Rate (calc)<br />
*Unique Clicked<br />
*Unique Click Rate (calc)<br />
*Click-to-Open-Rate (calc)<br />
*Unsubscribed<br />
*Unsubscribed Rate (calc)<br />
*Spam (Beschwerden)<br />
*Spam Rate<br />
<br />
====There is a Google Sheet Template to use to report:====<br />
<br />
#Go to [http://Google%20Drive https://drive.google.com/]<br />
#Click on the [List-Item] "Shared drives"<br />
#Click on the [Folder] "/-Shared {Client-name}" of the relevant client<br />
#Click on the [Folder] "_DataReports"<br />
#Click on the [CTA] "New"<br />
#Hoover over the [Icon] "Arrow_right" on the [List-Item] "Google Sheets"<br />
#Click on the [List-Item] "From a template"<br />
#Scroll down until the [Anchor-Point] "Interactive"<br />
#Click on the [Template] "PSL_Data_Mailings"<br />
#Rename the template from "PSL_Data_Mailings" to "{Client-name}_Data_Mailings"<br />
<br />
Every URL inserted into an e-mail needs to be build with the [http://Google%20Campaign%20URL%20Builder https://ga-dev-tools.appspot.com/campaign-url-builder/]<br />
<br />
===Who is responsible for what?===<br />
{| class="wikitable"<br />
!Task<br />
!Role<br />
!<br />
!<br />
|-<br />
|URL-Builder<br />
|PM<br />
|<br />
|<br />
|-<br />
|Data maintenance<br />
|PM<br />
|<br />
|<br />
|}<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=26481Tracking2020-03-13T10:21:20Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>=Tracking & Analyzing: Interactive=<br />
<br />
==Channels:==<br />
{| class="wikitable"<br />
|+<br />
!Touch point<br />
!Time<br />
!Awareness<br />
!Consideration<br />
!Purchase<br />
!Service<br />
|-<br />
|Search<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Influencer<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Pinterest<br />
|4 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Facebook<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Instagram<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Adsmanager<br />
|24 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|YouTube<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Google Ads<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Website<br />
|8 h<br />
|<br />
|X<br />
|<br />
|<br />
|-<br />
|Webshop<br />
|8 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Amazon<br />
|4 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Newsletter<br />
|4 h<br />
|<br />
|<br />
|<br />
|X<br />
|}<br />
<br />
#<br />
<br />
==Architecture Spreadsheets/Database:==<br />
<br />
<br />
<br />
==Structure Presentation:==<br />
<br />
#Intro:<br />
##KPI Overview Channels (Channel comparison on the base of comparable KPIs, Cost per KPI and Goals)<br />
##Funnel (User Journey Channels)<br />
<br />
#Per Channel:<br />
##KPI Overview Channel (Showing the development of the KPIs over the last 3 periods)<br />
##KPI / Month (Showing the development of the KPI per month over the relevant period and the goal for that particular KPI)<br />
##Audience Demography (Gender, Age, …)<br />
<br />
##Channels that generate Traffic for Akquisition (User Journey):<br />
###KPI Overview<br />
###Budget, KPI & Cost per Overview grouped in ad objectives<br />
####KPI Overview per objective<br />
####Budget, KPI & Cost per overview per objective<br />
####Best/Worst Performer per objective<br />
<br />
##Channels for Consideration (User Journey)<br />
###Development KPIs per month<br />
###Sources of Traffic<br />
###Development Budget & Traffic per month (from akquisition)<br />
###Funnel (Google Goals)<br />
###Most Traffic per segment (blog, products, ...)<br />
<br />
##Conclusion per Channel<br />
<br />
#Summary Overall<br />
#Conclusion Overall<br />
#New Goals per KPI and Channel<br />
<br />
<br />
==E-Mail==<br />
<br /><br />
<br />
# Create creatives<br />
# Create URL with Google Campaign URL Builder<br />
# Create mail<br />
# Send our mail<br />
# Put the data into the Google Spreadsheet<br />
<br />
===When we send out e-mails, like every other channel, we want to track the performance of that e-mail:===<br />
<br />
*How many recipients were there?<br />
*How many did received the e-mail?<br />
*How many did open the e-mail?<br />
*How many hard bounces did we have?<br />
*How many soft bounces did we have?<br />
<br />
====This results in a Table with following attributes:====<br />
<br />
*Date<br />
*Year<br />
*HOTY<br />
*Month<br />
*Day<br />
*Content Group<br />
*Content Source<br />
*Campaign Medium<br />
*Campaign Name<br />
*Campaign Content<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Delivered Rate (calc)<br />
*Failure Rate (calc)<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Total Open Rate (calc)<br />
*Openers (Unique)<br />
*<nowiki>* Clicked</nowiki><br />
*Click Rate (calc)<br />
*Unique Clicked<br />
*Unique Click Rate (calc)<br />
*Click-to-Open-Rate (calc)<br />
*Unsubscribed<br />
*Unsubscribed Rate (calc)<br />
*Spam (Beschwerden)<br />
*Spam Rate<br />
<br />
====There is a Google Sheet Template to use to report:====<br />
<br />
#Go to [http://Google%20Drive https://drive.google.com/]<br />
#Click on the [List-Item] "Shared drives"<br />
#Click on the [Folder] "/-Shared {Client-name}" of the relevant client<br />
#Click on the [Folder] "_DataReports"<br />
#Click on the [CTA] "New"<br />
#Hoover over the [Icon] "Arrow_right" on the [List-Item] "Google Sheets"<br />
#Click on the [List-Item] "From a template"<br />
#Scroll down until the [Anchor-Point] "Interactive"<br />
#Click on the [Template] "PSL_Data_Mailings"<br />
#Rename the template from "PSL_Data_Mailings" to "{Client-name}_Data_Mailings"<br />
<br />
Every URL inserted into an e-mail needs to be build with the [http://Google%20Campaign%20URL%20Builder https://ga-dev-tools.appspot.com/campaign-url-builder/]<br />
<br />
===How is responsible for what?===<br />
{| class="wikitable"<br />
!Task<br />
!Role<br />
!<br />
!<br />
|-<br />
|URL-Builder<br />
|PM<br />
|<br />
|<br />
|-<br />
|Data maintenance<br />
|PM<br />
|<br />
|<br />
|}<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=26478Tracking2020-03-13T09:39:27Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>=Tracking & Analyzing: Interactive=<br />
<br />
Channels:<br />
{| class="wikitable"<br />
|+<br />
!Touch point<br />
!Time<br />
!Awareness<br />
!Consideration<br />
!Purchase<br />
!Service<br />
|-<br />
|Search<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Influencer<br />
|8 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Pinterest<br />
|4 h<br />
|X<br />
|<br />
|<br />
|<br />
|-<br />
|Facebook<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Instagram<br />
|8 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Adsmanager<br />
|24 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|YouTube<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Google Ads<br />
|4 h<br />
|X<br />
|X<br />
|<br />
|<br />
|-<br />
|Website<br />
|8 h<br />
|<br />
|X<br />
|<br />
|<br />
|-<br />
|Webshop<br />
|8 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Amazon<br />
|4 h<br />
|<br />
|X<br />
|X<br />
|<br />
|-<br />
|Newsletter<br />
|4 h<br />
|<br />
|<br />
|<br />
|X<br />
|}<br />
<br />
#<br />
<br />
Architecture Spreadsheets/Database:<br />
<br />
<br />
<br />
Structure Presentation:<br />
<br />
#Intro:<br />
##KPI Overview Channels (Channel comparison on the base of comparable KPIs, Cost per KPI and Goals)<br />
##Funnel (User Journey Channels)<br />
<br />
#Per Channel:<br />
##KPI Overview Channel (Showing the development of the KPIs over the last 3 periods)<br />
##KPI / Month (Showing the development of the KPI per month over the relevant period and the goal for that particular KPI)<br />
##Audience Demography (Gender, Age, …)<br />
<br />
##Channels that generate Traffic for Akquisition (User Journey):<br />
###KPI Overview<br />
###Budget, KPI & Cost per Overview grouped in ad objectives<br />
####KPI Overview per objective<br />
####Budget, KPI & Cost per overview per objective<br />
####Best/Worst Performer per objective<br />
<br />
##Channels for Consideration (User Journey)<br />
###Development KPIs per month<br />
###Sources of Traffic<br />
###Development Budget & Traffic per month (from akquisition)<br />
###Funnel (Google Goals)<br />
###Most Traffic per segment (blog, products, ...)<br />
<br />
##Conclusion per Channel<br />
<br />
#Summary Overall<br />
#Conclusion Overall<br />
#New Goals per KPI and Channel<br />
<br />
<br />
==E-Mail==<br />
<br /><br />
<br />
# Create creatives<br />
# Create URL with Google Campaign URL Builder<br />
# Create mail<br />
# Send our mail<br />
# Put the data into the Google Spreadsheet<br />
<br />
===When we send out e-mails, like every other channel, we want to track the performance of that e-mail:===<br />
<br />
*How many recipients were there?<br />
*How many did received the e-mail?<br />
*How many did open the e-mail?<br />
*How many hard bounces did we have?<br />
*How many soft bounces did we have?<br />
<br />
====This results in a Table with following attributes:====<br />
<br />
*Date<br />
*Year<br />
*HOTY<br />
*Month<br />
*Day<br />
*Content Group<br />
*Content Source<br />
*Campaign Medium<br />
*Campaign Name<br />
*Campaign Content<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Delivered Rate (calc)<br />
*Failure Rate (calc)<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Total Open Rate (calc)<br />
*Openers (Unique)<br />
*<nowiki>* Clicked</nowiki><br />
*Click Rate (calc)<br />
*Unique Clicked<br />
*Unique Click Rate (calc)<br />
*Click-to-Open-Rate (calc)<br />
*Unsubscribed<br />
*Unsubscribed Rate (calc)<br />
*Spam (Beschwerden)<br />
*Spam Rate<br />
<br />
====There is a Google Sheet Template to use to report:====<br />
<br />
#Go to [http://Google%20Drive https://drive.google.com/]<br />
#Click on the [List-Item] "Shared drives"<br />
#Click on the [Folder] "/-Shared {Client-name}" of the relevant client<br />
#Click on the [Folder] "_DataReports"<br />
#Click on the [CTA] "New"<br />
#Hoover over the [Icon] "Arrow_right" on the [List-Item] "Google Sheets"<br />
#Click on the [List-Item] "From a template"<br />
#Scroll down until the [Anchor-Point] "Interactive"<br />
#Click on the [Template] "PSL_Data_Mailings"<br />
#Rename the template from "PSL_Data_Mailings" to "{Client-name}_Data_Mailings"<br />
<br />
Every URL inserted into an e-mail needs to be build with the [http://Google%20Campaign%20URL%20Builder https://ga-dev-tools.appspot.com/campaign-url-builder/]<br />
<br />
===How is responsible for what?===<br />
{| class="wikitable"<br />
!Task<br />
!Role<br />
!<br />
!<br />
|-<br />
|URL-Builder<br />
|PM<br />
|<br />
|<br />
|-<br />
|Data maintenance<br />
|PM<br />
|<br />
|<br />
|}<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=26475Tracking2020-03-11T10:39:49Z<p>Thomas Martin Schwarz: /* E-Mail */</p>
<hr />
<div>=Tracking & Analyzing: Interactive=<br />
<br />
==E-Mail==<br />
<br /><br />
<br />
# Create creatives<br />
# Create URL with Google Campaign URL Builder<br />
# Create mail<br />
# Send our mail<br />
# Put the data into the Google Spreadsheet<br />
<br />
===When we send out e-mails, like every other channel, we want to track the performance of that e-mail:===<br />
<br />
*How many recipients were there?<br />
*How many did received the e-mail?<br />
*How many did open the e-mail?<br />
*How many hard bounces did we have?<br />
*How many soft bounces did we have?<br />
<br />
====This results in a Table with following attributes:====<br />
<br />
*Date<br />
*Year<br />
*HOTY<br />
*Month<br />
*Day<br />
*Content Group<br />
*Content Source<br />
*Campaign Medium<br />
*Campaign Name<br />
*Campaign Content<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Delivered Rate (calc)<br />
*Failure Rate (calc)<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Total Open Rate (calc)<br />
*Openers (Unique)<br />
*<nowiki>* Clicked</nowiki><br />
*Click Rate (calc)<br />
*Unique Clicked<br />
*Unique Click Rate (calc)<br />
*Click-to-Open-Rate (calc)<br />
*Unsubscribed<br />
*Unsubscribed Rate (calc)<br />
*Spam (Beschwerden)<br />
*Spam Rate<br />
<br />
====There is a Google Sheet Template to use to report:====<br />
<br />
#Go to [http://Google%20Drive https://drive.google.com/]<br />
#Click on the [List-Item] "Shared drives"<br />
#Click on the [Folder] "/-Shared {Client-name}" of the relevant client<br />
#Click on the [Folder] "_DataReports"<br />
#Click on the [CTA] "New"<br />
#Hoover over the [Icon] "Arrow_right" on the [List-Item] "Google Sheets"<br />
#Click on the [List-Item] "From a template"<br />
#Scroll down until the [Anchor-Point] "Interactive"<br />
#Click on the [Template] "PSL_Data_Mailings"<br />
#Rename the template from "PSL_Data_Mailings" to "{Client-name}_Data_Mailings"<br />
<br />
Every URL inserted into an e-mail needs to be build with the [http://Google%20Campaign%20URL%20Builder https://ga-dev-tools.appspot.com/campaign-url-builder/]<br />
<br />
===How is responsible for what?===<br />
{| class="wikitable"<br />
!Task<br />
!Role<br />
!<br />
!<br />
|-<br />
|URL-Builder<br />
|PM<br />
|<br />
|<br />
|-<br />
|Data maintenance<br />
|PM<br />
|<br />
|<br />
|}<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=26327Tracking2020-02-27T17:33:51Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>=Tracking & Analyzing: Interactive=<br />
<br />
==E-Mail==<br />
===When we send out e-mails, like every other channel, we want to track the performance of that e-mail:===<br />
<br />
*How many recipients were there?<br />
*How many did received the e-mail?<br />
*How many did open the e-mail?<br />
*How many hard bounces did we have?<br />
*How many soft bounces did we have?<br />
<br />
====This results in a Table with following attributes:====<br />
<br />
*Date<br />
*Year<br />
*HOTY<br />
*Month<br />
*Day<br />
*Content Group<br />
*Content Source<br />
*Campaign Medium<br />
*Campaign Name<br />
*Campaign Content<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Delivered Rate (calc)<br />
*Failure Rate (calc)<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Total Open Rate (calc)<br />
*Openers (Unique)<br />
*<nowiki>* Clicked</nowiki><br />
*Click Rate (calc)<br />
*Unique Clicked<br />
*Unique Click Rate (calc)<br />
*Click-to-Open-Rate (calc)<br />
*Unsubscribed<br />
*Unsubscribed Rate (calc)<br />
*Spam (Beschwerden)<br />
*Spam Rate<br />
<br />
====There is a Google Sheet Template to use to report:====<br />
# Go to [http://Google%20Drive https://drive.google.com/]<br />
# Click on the [List-Item] "Shared drives"<br />
# Click on the [Folder] "/-Shared {Client-name}" of the relevant client <br />
# Click on the [Folder] "_DataReports"<br />
# Click on the [CTA] "New"<br />
# Hoover over the [Icon] "Arrow_right" on the [List-Item] "Google Sheets"<br />
# Click on the [List-Item] "From a template"<br />
# Scroll down until the [Anchor-Point] "Interactive"<br />
# Click on the [Template] "PSL_Data_Mailings"<br />
# Rename the template from "PSL_Data_Mailings" to "{Client-name}_Data_Mailings"<br />
<br />
Every URL inserted into an e-mail needs to be build with the [http://Google%20Campaign%20URL%20Builder https://ga-dev-tools.appspot.com/campaign-url-builder/]<br />
<br />
===How is responsible for what?===<br />
{| class="wikitable"<br />
!Task<br />
!Role<br />
!<br />
!<br />
|-<br />
|URL-Builder<br />
|PM<br />
|<br />
|<br />
|-<br />
|Data maintenance<br />
|PM<br />
|<br />
|<br />
|}<br />
<br />
===What mailing tools are we using?===<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=26326Tracking2020-02-27T17:20:13Z<p>Thomas Martin Schwarz: </p>
<hr />
<div>=Tracking & Analyzing: Interactive=<br />
<br />
==E-Mail==<br />
When we send out e-mails, like every other channel, we want to track the performance of that e-mail:<br />
<br />
*How many recipients were there?<br />
*How many did received the e-mail?<br />
*How many did open the e-mail?<br />
*How many hard bounces did we have?<br />
*How many soft bounces did we have?<br />
<br />
This results in a Table with following attributes:<br />
<br />
*Date<br />
*Year<br />
*HOTY<br />
*Month<br />
*Day<br />
*Content Group<br />
*Content Source<br />
*Campaign Medium<br />
*Campaign Name<br />
*Campaign Content<br />
*Subject<br />
*Sent<br />
*Delivered<br />
*Delivered Rate (calc)<br />
*Failure Rate (calc)<br />
*Bounce (Hard)<br />
*Blocked Rate<br />
*Bounce (Soft)<br />
*Bounced Rate<br />
*Openers (Total)<br />
*Total Open Rate (calc)<br />
*Openers (Unique)<br />
*<nowiki>* Clicked</nowiki><br />
*Click Rate (calc)<br />
*Unique Clicked<br />
*Unique Click Rate (calc)<br />
*Click-to-Open-Rate (calc)<br />
*Unsubscribed<br />
*Unsubscribed Rate (calc)<br />
*Spam (Beschwerden)<br />
*Spam Rate<br />
<br />
Every URL inserted into an e-mail needs to be build with the [http://Google%20Campaign%20URL%20Builder https://ga-dev-tools.appspot.com/campaign-url-builder/]<br />
<br />
==How is responsible for what?==<br />
{| class="wikitable"<br />
!Task<br />
!Role<br />
!<br />
!<br />
|-<br />
|URL-Builder<br />
|PM<br />
|<br />
|<br />
|-<br />
|Data maintenance<br />
|PM<br />
|<br />
|<br />
|}<br />
<br />
==What mailing tools are we using?==<br />
<br />
{| class="wikitable"<br />
|-<br />
!Name!!Link<br />
|-<br />
|sendinblue||<nowiki>https://app.sendinblue.com/account/login</nowiki><br />
|-<br />
|Mailjet||<nowiki>https://app.mailjet.com/</nowiki><br />
|-<br />
|Hybris||Depends on client<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Tracking&diff=26325Tracking2020-02-27T17:17:05Z<p>Thomas Martin Schwarz: Created page with "=Tracking & Analyzing: Interactive= ==E-Mail== When we send out e-mails, like every other channel, we want to track the performance of that e-mail: * How many recipients wer..."</p>
<hr />
<div>=Tracking & Analyzing: Interactive=<br />
<br />
==E-Mail==<br />
When we send out e-mails, like every other channel, we want to track the performance of that e-mail:<br />
<br />
* How many recipients were there?<br />
* How many did received the e-mail?<br />
* How many did open the e-mail?<br />
* How many hard bounces did we have? <br />
* How many soft bounces did we have?<br />
<br />
This results in a Table with following attributes:<br />
<br />
* Date<br />
* Year<br />
* HOTY<br />
* Month<br />
* Day<br />
* Content Group<br />
* Content Source<br />
* Campaign Medium<br />
* Campaign Name<br />
* Campaign Content<br />
* Subject<br />
* Sent<br />
* Delivered<br />
* Delivered Rate (calc)<br />
* Failure Rate (calc)<br />
* Bounce (Hard)<br />
* Blocked Rate<br />
* Bounce (Soft)<br />
* Bounced Rate<br />
* Openers (Total)<br />
* Total Open Rate (calc)<br />
* Openers (Unique)<br />
* * Clicked<br />
* Click Rate (calc)<br />
* Unique Clicked<br />
* Unique Click Rate (calc)<br />
* Click-to-Open-Rate (calc)<br />
* Unsubscribed<br />
* Unsubscribed Rate (calc)<br />
* Spam (Beschwerden)<br />
* Spam Rate<br />
<br />
Every URL inserted into an e-mail needs to be build with the [http://Google%20Campaign%20URL%20Builder https://ga-dev-tools.appspot.com/campaign-url-builder/]<br />
<br />
==How is responsible for what?==<br />
<br />
- URL Builder = PM<br />
- Data maintenance = PM<br />
<br />
==What mailing tools are we using?==<br />
<br />
{| class="wikitable"<br />
|-<br />
! Header text !! Header text<br />
|-<br />
| Example || Example<br />
|-<br />
| Example || Example<br />
|-<br />
| Example || Example<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Werbeanzeigenmanger&diff=26250Werbeanzeigenmanger2020-02-04T18:46:05Z<p>Thomas Martin Schwarz: </p>
<hr />
<div><br />
Vorraussetzungen:<br />
<br />
#Is the Facebook or Instagram page/business account added to the Parasol Island Superuser Page and Adaccount.<br />
#Are Facebook Pixel implemented?<br />
<br />
Implementing a Pixel:<br />
<br />
* Kaufen<br />
* Lead generieren<br />
* Registrierung abschließen<br />
* Zahlungsinformationen hinzufügen<br />
* In den Einkaufswagen<br />
* Zur Wunschliste hinzufügen<br />
* Kaufvorgang starten<br />
* Suche<br />
* Inhalt anzeigen<br />
<br />
<br />
Werbeanzeige erstellen:<br />
<br />
Name:<br />
<br />
{Client}{YYMMDD}_{Content-Format-ID}_{Specification}_{Place}_{Asset}_{Array}<br />
<br />
Objective:<br />
<br />
{|<br />
! style="text-align:left;" |KPI<br />
! style="text-align:left;" |Objective<br />
|-<br />
|Impression & Reach<br />
|Reichweite, Markenbekanntheit<br />
|-<br />
|Engagement<br />
|Gefällt mir, Interaktion, Videoaufrufe<br />
|-<br />
|Lead<br />
|Leadgenerierung<br />
|-<br />
|}<br />
<br />
<br />
<br />
Reporting:<br />
<br />
#Öffne den [https://business.facebook.com/home/accounts?business_id=907330012629258 Facebook Business]<br />
#Klicke in der Sidebar auf den Werbeanzeigenmanager den [https://business.facebook.com/home/accounts?business_id=907330012629258 Facebook Werbeanzeigenmanager]<br />
#Wähle im [Dropdown] "Accounts" die auszuwertenden Facebookseite aus<br />
#Wähle im [Dropdown] "Data range" den auszuwertenden Zeitraum aus<br />
#Lösche alle Filter, die evtl. noch eingestellt sind<br />
#Wähle den [Tab] "Werbeanzeigen" aus<br />
#Wähle im [Dropdown] "Spalten" das [List-Item] "Report_Ads" aus:<br />
##Name (Anzeigenname)<br />
##Kampagnen-ID<br />
##Kampagenenname<br />
##Anzeigen-ID<br />
##Erstellungsdatum<br />
##Ziel<br />
##Ausgegebener Betrag (EUR)<br />
##Impressionen<br />
##CPM (Kosten pro 1.000 Impressionen)<br />
##Kosten pro 1.000 erreichten Personen<br />
##Reichweite<br />
##Beitragsinteraktionen<br />
##Beitragsreaktionen<br />
##Beitragskommentare<br />
##Geteilte Beiträge<br />
##Link-Klicks<br />
##CTR (Link-Klickrate)<br />
##CPC (Kosten pro Link-Klick)<br />
##Klicks (alle)<br />
##CPC (alle)<br />
##CTR (alle)<br />
##Kosten pro Beitragsinteraktion<br />
##3-sekündige Videoaufrufe<br />
##Videowiedergaben bis 100 %<br />
##Videowiedergabe in % (View-Rate)<br />
#Wähle im [Dropdown] "Exportieren" den [Radio Button] "Werbeanzeigen als .xls exportieren" aus<br />
#Klicke den [CTA] "Exportieren"<br />
#Öffne die Excel Tabelle<br />
#Lösche den Inhalt aus Spalte A + B (Berichtsstart, Berichtsende)<br />
#Füge vor Spalte A noch eine Spalte ein (Es sollten jetzt 3 freie Spalten<br />
#Markiere die Spalten E + F + G (Kampagnen-ID, Kampagnenname, Anzeigen-ID)<br />
#Verschiebe die 3 Spalten (Kampagnen-ID, Kampagnenname, Anzeigen-ID) in die Spalten A + B + C<br />
#Lösche die Spalten E + F + G<br />
#Lösche die Zeile 1<br />
#Klicke Stg A (um alles zu markieren)<br />
#Klicke Stg C (um alles zu kopieren)<br />
#Öffne die Google Tabelle "{Client}_Data_Adsmanager_YYYY" :<br />
##Name (Anzeigenname)<br />
##Kampagnen-ID<br />
##Kampagenenname<br />
##Anzeigen-ID<br />
##Erstellungsdatum<br />
##Ziel<br />
##Ausgegebener Betrag (EUR)<br />
##Impressionen<br />
##CPM (Kosten pro 1.000 Impressionen)<br />
##Kosten pro 1.000 erreichten Personen<br />
##Reichweite<br />
##Beitragsinteraktionen<br />
##Beitragsreaktionen<br />
##Beitragskommentare<br />
##Geteilte Beiträge<br />
##Link-Klicks<br />
##CTR (Link-Klickrate)<br />
##CPC (Kosten pro Link-Klick)<br />
##Klicks (alle)<br />
##CPC (alle)<br />
##CTR (alle)<br />
##Kosten pro Beitragsinteraktion<br />
##3-sekündige Videoaufrufe<br />
##Videowiedergaben bis 100 %<br />
##Videowiedergabe in % (View-Rate)<br />
##Engagement Rate<br />
##Engagement<br />
##CPE (Cost-per-Engagement)<br />
##video view rate (3sec Aufrufe)<br />
##video view rate 100% views<br />
##Kampagnenname+Anzeigenname<br />
##Ads<br />
##Group<br />
##Channel<br />
##Place<br />
##Shop Now<br />
##Asset<br />
#Aktiviere Zelle A2<br />
#Drücke Stg V (um alles einzufügen)<br />
#Wähle im [Dropdown] "Font" die [Font] "Roboto Mono" aus<br />
#Wähle im [Dropdown] "Font-Size" die [Font-Size] "8" aus<br />
#Markiere AE2:AJ2<br />
#Klicke Stg C (um alles zu kopieren)<br />
#Markiere die Spalten AE:AJ (Ohne die erste Zeile AE1:AJ1)<br />
#Drücke Stg V (um alles einzufügen)<br />
#Gehe ans Ende der Tabelle<br />
#Überprüfe ob alles bis ganz unten ausgefüllt ist<br />
#Klicke Stg A (um alles zu markieren)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} KPI":<br />
##Rows<br />
###Channel (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Place (Order: Ascending, Sort by: Place, Show totals: yes, Repeat row labels: no)<br />
###Group (Order: Ascending, Sort by: Group, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###Ausgegebener Betrag (EUR) (Summarize by: SUM, Show as: Default)<br />
###Impressionen (Summarize by: SUM, Show as: Default)<br />
###Reichweite (Summarize by: SUM, Show as: Default)<br />
###Beitragsinteraktionen (Summarize by: SUM, Show as: Default)<br />
###Engagement Rate (Summarize by: AVERAGE, Show as: Default)<br />
###3-sekündige Videoaufrufe (Summarize by: SUM, Show as: Default)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} Overview":<br />
##Rows<br />
###Channel (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Place (Order: Ascending, Sort by: Place, Show totals: yes, Repeat row labels: no)<br />
###Group (Order: Ascending, Sort by: Group, Show totals: yes, Repeat row labels: no)<br />
###Ziel (Order: Ascending, Sort by: Ziel, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###Ausgegebener Betrag (EUR) (Summarize by: SUM, Show as: Default)<br />
###Impressionen (Summarize by: SUM, Show as: Default)<br />
###Reichweite (Summarize by: SUM, Show as: Default)<br />
###Beitragsinteraktionen (Summarize by: SUM, Show as: Default)<br />
###Engagement Rate (Summarize by: AVERAGE, Show as: Default)<br />
###3-sekündige Videoaufrufe (Summarize by: SUM, Show as: Default)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} Budget":<br />
##Rows<br />
###Channel (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Place (Order: Ascending, Sort by: Place, Show totals: yes, Repeat row labels: no)<br />
###Ziel (Order: Ascending, Sort by: Ziel, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###Anzeigen-ID (Summarize by: COUNT, Show as: Default)<br />
###Ausgegebener Betrag (EUR) (Summarize by: SUM, Show as: Default)<br />
###Impressionen (Summarize by: AVERAGE, Show as: Default)<br />
###CPM (Kosten pro 1.000 Impressionen) (Summarize by: AVERAGE, Show as: Default)<br />
###CTR (Link-Klickrate) (Summarize by: AVERAGE, Show as: Default)<br />
###CPC (Kosten pro Link-Klick) (Summarize by: AVERAGE, Show as: Default)<br />
###Engagement Rate (Summarize by: AVERAGE, Show as: Default)<br />
###CPE (Cost-per-Engagement) (Summarize by: AVERAGE, Show as: Default)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} Objectives":<br />
##Rows<br />
###Channel (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Place (Order: Ascending, Sort by: Place, Show totals: yes, Repeat row labels: no)<br />
###Ziel (Order: Ascending, Sort by: Ziel, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###Ausgegebener Betrag (EUR) (Summarize by: SUM, Show as: Default)<br />
###Impressionen (Summarize by: SUM, Show as: Default)<br />
###Reichweite (Summarize by: SUM, Show as: Default)<br />
###Kosten pro 1.000 Personen (Summarize by: AVERAGE, Show as: Default)<br />
###CPM (Kosten pro 1.000 Impressionen) (Summarize by: AVERAGE, Show as: Default)<br />
###Reichweite (Summarize by: SUM, Show as: Default)<br />
###Engagement (Summarize by: SUM, Show as: Default)<br />
###Engagement Rate (Summarize by: AVERAGE, Show as: Default)<br />
###CPE (Cost-per-Engagement) (Summarize by: AVERAGE, Show as: Default)<br />
###Link-Klicks (Summarize by: SUM, Show as: Default)<br />
###CPC (Kosten pro Link-Klick) (Summarize by: AVERAGE, Show as: Default)<br />
###CTR (Link-Klickrate) (Summarize by: AVERAGE, Show as: Default)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} Goals":<br />
##Rows<br />
###Channel (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Ziel (Order: Ascending, Sort by: Ziel, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###Impressionen (Summarize by: SUM, Show as: Default)<br />
###Reichweite (Summarize by: SUM, Show as: Default)<br />
###Engagement Rate (Summarize by: AVERAGE, Show as: Default)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} Clicks":<br />
##Rows<br />
###Channel (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Place (Order: Ascending, Sort by: Place, Show totals: yes, Repeat row labels: no)<br />
###Shop Now (Order: Ascending, Sort by: Place, Show totals: yes, Repeat row labels: no)<br />
###Ziel (Order: Ascending, Sort by: Ziel, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###Link-Klicks (Summarize by: SUM, Show as: Default)<br />
###CTR (Link-Klickrate) (Summarize by: AVERAGE, Show as: Default)<br />
###Impressionen (Summarize by: SUM, Show as: Default)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} Performance Ad":<br />
##Rows<br />
###Ads (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Ziel (Order: Ascending, Sort by: Ziel, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###CTR (Link-Klickrate) (Summarize by: AVERAGE, Show as: Default)<br />
###CPC (Kosten pro Link-Klick) (Summarize by: AVERAGE, Show as: Default)<br />
###CTR (Alle) (Summarize by: AVERAGE, Show as: Default)<br />
###CPC (Alle) (Summarize by: AVERAGE, Show as: Default)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} Performance Posting":<br />
##Rows<br />
###Channel (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Place (Order: Ascending, Sort by: Place, Show totals: yes, Repeat row labels: no)<br />
###Ziel (Order: Ascending, Sort by: Ziel, Show totals: yes, Repeat row labels: no)<br />
###Anzeigenname (Order: Ascending, Sort by: AVERAGE of CPM, Show totals: yes, Repeat row labels: no)<br />
###Anzeigen-ID (Order: Ascending, Sort by: AVERAGE of CPM, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###Engagement Rate (Summarize by: AVERAGE, Show as: Default)<br />
###CTR (Link-Klickrate) (Summarize by: AVERAGE, Show as: Default)<br />
###CPM (Kosten pro 1.000 Impressionen) (Summarize by: AVERAGE, Show as: Default<br />
<br />
<br />
<br />
'''Overview:'''<br />
{| class="wikitable"<br />
!Objective<br />
!Measured Activity<br />
|-<br />
|"Gefällt mir"-Angaben für eine Seite<br />
|Likes/Follows<br />
|-<br />
|Interaktionen<br />
|Engagement<br />
|-<br />
|Leadgenerierung<br />
|Leads<br />
|-<br />
|Markenbekanntheit<br />
|Geschätzte Steigerung der Werbeerinnerung (Personen)<br />
|-<br />
|Reichweite<br />
|Reach<br />
|-<br />
|Traffic<br />
|Website-Klicks, Interaktionen mit der App<br />
|-<br />
|Videoaufrufe<br />
|Video Views (3s)<br />
|}<br />
<br />
'''Budget:'''<br />
{| class="wikitable"<br />
!Objective<br />
!Budget<br />
!Measured Activity<br />
!Cost<br />
|-<br />
|"Gefällt mir"-Angaben für eine Seite<br />
|Budget ["Gefällt mir"-Angaben für eine Seite]<br />
|Likes/Follows<br />
|CPF (Cost per Follow)<br />
|-<br />
|Interaktionen<br />
|Budget [Interaktionen]<br />
|Engagement<br />
|CPE (Cost per Engagement<br />
|-<br />
|Leadgenerierung<br />
|Budget [Leadgenerierung]<br />
|Leads<br />
|CPL (Cost per Lead)<br />
|-<br />
|Markenbekanntheit<br />
|Budget [Markenbekanntheit]<br />
|Geschätzte Steigerung der Werbeerinnerung (Personen)<br />
|Kosten pro geschätzter Steigerung der Werbeerinnerung (Person)<br />
|-<br />
|Reichweite<br />
|Budget [Reichweite]<br />
|Reach<br />
|CP1KR and CPM (Cost per 1k Reach and Cost per Mill)<br />
|-<br />
|Traffic<br />
|Budget [Traffic]<br />
|Website-Klicks, Interaktionen mit der App<br />
|CPC (Cost per Click)<br />
|-<br />
|Videoaufrufe<br />
|Budget [Videoaufrufe]<br />
|Video Views (3s)<br />
|CPV (3s)<br />
|}<br />
<br />
'''Objective:'''<br />
<br />
#Budget [Objective] (SUM)<br />
#Postings [Objective] (COUNTA)<br />
#Measured Activity [Objective] (SUM)<br />
#Measured Activity [Objective] (SUM) / Postings [Objective] (COUNTA)<br />
#Cost per Measured Activity [Objective] = Budget [Objective] (SUM) / Measured Activity [Objective] (SUM)<br /><br />
<br />
'''Best Performer immer nach Relation Sortieren:'''<br />
{| class="wikitable"<br />
!Objective<br />
!Measured Activity<br />
!KPI<br />
!Cost<br />
|-<br />
|"Gefällt mir"-Angaben für eine Seite<br />
|Likes/Follows<br />
|Likes/Follows<br />
|CPF (Cost per Follow)<br />
|-<br />
|Interaktionen<br />
|Engagement<br />
|Engagement Rate<br />
|CPE (Cost per Engagement<br />
|-<br />
|Leadgenerierung<br />
|Leads<br />
|Leads<br />
|CPL (Cost per Lead)<br />
|-<br />
|Markenbekanntheit<br />
|Geschätzte Steigerung der Werbeerinnerung (Personen)<br />
|Geschätzte Steigerungsrate der Werbeerinnerung<br />
|Kosten pro geschätzter Steigerung der Werbeerinnerung (Person)<br />
|-<br />
|Reichweite<br />
|Reach<br />
|Reach and Impressions<br />
|CP1KR and CPM (Cost per 1k Reach and Cost per Mill)<br />
|-<br />
|Traffic<br />
|Website-Klicks, Interaktionen mit der App<br />
|Click-Through-Rate (CTR)<br />
|CPC (Cost per Click)<br />
|-<br />
|Videoaufrufe<br />
|Video Views (3s)<br />
|Video-View-Rate (3s)<br />
|CPV (3s)<br />
|}<br />
'''Postings/Ads Pivot Table:'''<br />
{| class="wikitable"<br />
!Row:Overview<br />
!Row:Budget<br />
!Row:[Objective]<br />
!Values:[Brand Awareness]<br />
!Values:[Interactions]<br />
!Values:[Leads]<br />
!Values:[Likes]<br />
!Values:[Reach]<br />
!Values:[Traffic]<br />
!Values:[Video Views]<br />
|-<br />
|Channel<br />
|Channel<br />
|Channel<br />
|Budget (SUM)<br />
|Budget (SUM)<br />
|Budget (SUM)<br />
|Budget (SUM)<br />
|Budget (SUM)<br />
|Budget (SUM)<br />
|Budget (SUM)<br />
|-<br />
|Place<br />
|Place<br />
|Place<br />
|Anzeigen-ID (COUNTA)<br />
|Anzeigen-ID (COUNTA)<br />
|Anzeigen-ID (COUNTA)<br />
|Anzeigen-ID (COUNTA)<br />
|Anzeigen-ID (COUNTA)<br />
|Anzeigen-ID (COUNTA)<br />
|Anzeigen-ID (COUNTA)<br />
|-<br />
|Content Group<br />
|Content Group<br />
|Content Group<br />
|<br />
|Reach (SUM)<br />
|<br />
|<br />
|Reach (SUM)<br />
|Impressions (SUM)<br />
|<br />
|-<br />
|Ad<br />
|Ad<br />
|Ad<br />
|<br />
|Engagement (SUM)<br />
|<br />
|<br />
|Impressions (SUM)<br />
|Clicks (Link) (SUM)<br />
|<br />
|-<br />
|<br />
|Goal<br />
|Goal<br />
|<br />
|Engagement Rate (calcalculated field= )<br />
|<br />
|<br />
|Reach / Ad (calcalculated field= )<br />
|CTR (Link) (calculated field= )<br />
|<br />
|-<br />
|<br />
|<br />
|Content Format<br />
|<br />
|Engagement / Ad (calculated field= )<br />
|<br />
|<br />
|Impressions / Ad (calculated field= )<br />
|Clicks(Link) / Ad<br />
|<br />
|-<br />
|<br />
|<br />
|<br />
|<br />
|Budget (AVG)<br />
|<br />
|<br />
|Budget (AVG)<br />
|Budget (AVG)<br />
|<br />
|-<br />
|<br />
|<br />
|<br />
|<br />
|CPE (calculated field= )<br />
|CPL (calculated field= )<br />
|CPF (calculated field= )<br />
|CP1K (calculated field= )<br />
|CPC (calculated field= )<br />
|CPV (3s) (calculated field= )<br />
|-<br />
|<br />
|<br />
|<br />
|<br />
|<br />
|<br />
|<br />
|CPM (calcalculated field= )<br />
|<br />
|<br />
|}</div>Thomas Martin Schwarzhttps://wiki.psl.dev/index.php?title=Werbeanzeigenmanger&diff=26248Werbeanzeigenmanger2020-02-04T10:05:58Z<p>Thomas Martin Schwarz: </p>
<hr />
<div><br />
Vorraussetzungen:<br />
<br />
# Is the Facebook or Instagram page/business account added to the Parasol Island Superuser Page and Adaccount.<br />
# Are Facebook Pixel implemented?<br />
<br />
<br />
Werbeanzeige erstellen:<br />
<br />
Name:<br />
<br />
{Client}{YYMMDD}_{Content-Format-ID}_{Specification}_{Place}_{Asset}_{Array}<br />
<br />
Objective:<br />
<br />
{|<br />
! style="text-align:left;" |KPI<br />
! style="text-align:left;" |Objective<br />
|-<br />
|Impression & Reach<br />
|Reichweite, Markenbekanntheit<br />
|-<br />
|Engagement<br />
|Gefällt mir, Interaktion, Videoaufrufe<br />
|-<br />
|Lead<br />
|Leadgenerierung<br />
|-<br />
|}<br />
<br />
<br />
<br />
Reporting:<br />
<br />
#Öffne den [https://business.facebook.com/home/accounts?business_id=907330012629258 Facebook Business]<br />
#Klicke in der Sidebar auf den Werbeanzeigenmanager den [https://business.facebook.com/home/accounts?business_id=907330012629258 Facebook Werbeanzeigenmanager]<br />
#Wähle im [Dropdown] "Accounts" die auszuwertenden Facebookseite aus<br />
#Wähle im [Dropdown] "Data range" den auszuwertenden Zeitraum aus<br />
#Lösche alle Filter, die evtl. noch eingestellt sind<br />
#Wähle den [Tab] "Werbeanzeigen" aus<br />
#Wähle im [Dropdown] "Spalten" das [List-Item] "Report_Ads" aus:<br />
##Name (Anzeigenname)<br />
##Kampagnen-ID<br />
##Kampagenenname<br />
##Anzeigen-ID<br />
##Erstellungsdatum<br />
##Ziel<br />
##Ausgegebener Betrag (EUR)<br />
##Impressionen<br />
##CPM (Kosten pro 1.000 Impressionen)<br />
##Kosten pro 1.000 erreichten Personen<br />
##Reichweite<br />
##Beitragsinteraktionen<br />
##Beitragsreaktionen<br />
##Beitragskommentare<br />
##Geteilte Beiträge<br />
##Link-Klicks<br />
##CTR (Link-Klickrate)<br />
##CPC (Kosten pro Link-Klick)<br />
##Klicks (alle)<br />
##CPC (alle)<br />
##CTR (alle)<br />
##Kosten pro Beitragsinteraktion<br />
##3-sekündige Videoaufrufe<br />
##Videowiedergaben bis 100 %<br />
##Videowiedergabe in % (View-Rate)<br />
#Wähle im [Dropdown] "Exportieren" den [Radio Button] "Werbeanzeigen als .xls exportieren" aus<br />
#Klicke den [CTA] "Exportieren"<br />
#Öffne die Excel Tabelle<br />
#Lösche den Inhalt aus Spalte A + B (Berichtsstart, Berichtsende)<br />
#Füge vor Spalte A noch eine Spalte ein (Es sollten jetzt 3 freie Spalten<br />
#Markiere die Spalten E + F + G (Kampagnen-ID, Kampagnenname, Anzeigen-ID)<br />
#Verschiebe die 3 Spalten (Kampagnen-ID, Kampagnenname, Anzeigen-ID) in die Spalten A + B + C<br />
#Lösche die Spalten E + F + G<br />
#Lösche die Zeile 1<br />
#Klicke Stg A (um alles zu markieren)<br />
#Klicke Stg C (um alles zu kopieren)<br />
#Öffne die Google Tabelle "{Client}_Data_Adsmanager_YYYY" :<br />
##Name (Anzeigenname)<br />
##Kampagnen-ID<br />
##Kampagenenname<br />
##Anzeigen-ID<br />
##Erstellungsdatum<br />
##Ziel<br />
##Ausgegebener Betrag (EUR)<br />
##Impressionen<br />
##CPM (Kosten pro 1.000 Impressionen)<br />
##Kosten pro 1.000 erreichten Personen<br />
##Reichweite<br />
##Beitragsinteraktionen<br />
##Beitragsreaktionen<br />
##Beitragskommentare<br />
##Geteilte Beiträge<br />
##Link-Klicks<br />
##CTR (Link-Klickrate)<br />
##CPC (Kosten pro Link-Klick)<br />
##Klicks (alle)<br />
##CPC (alle)<br />
##CTR (alle)<br />
##Kosten pro Beitragsinteraktion<br />
##3-sekündige Videoaufrufe<br />
##Videowiedergaben bis 100 %<br />
##Videowiedergabe in % (View-Rate)<br />
##Engagement Rate<br />
##Engagement<br />
##CPE (Cost-per-Engagement)<br />
##video view rate (3sec Aufrufe)<br />
##video view rate 100% views<br />
##Kampagnenname+Anzeigenname<br />
##Ads<br />
##Group<br />
##Channel<br />
##Place<br />
##Shop Now<br />
##Asset<br />
#Aktiviere Zelle A2<br />
#Drücke Stg V (um alles einzufügen)<br />
#Wähle im [Dropdown] "Font" die [Font] "Roboto Mono" aus<br />
#Wähle im [Dropdown] "Font-Size" die [Font-Size] "8" aus<br />
#Markiere AE2:AJ2<br />
#Klicke Stg C (um alles zu kopieren)<br />
#Markiere die Spalten AE:AJ (Ohne die erste Zeile AE1:AJ1)<br />
#Drücke Stg V (um alles einzufügen)<br />
#Gehe ans Ende der Tabelle<br />
#Überprüfe ob alles bis ganz unten ausgefüllt ist<br />
#Klicke Stg A (um alles zu markieren)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} KPI":<br />
##Rows<br />
###Channel (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Place (Order: Ascending, Sort by: Place, Show totals: yes, Repeat row labels: no)<br />
###Group (Order: Ascending, Sort by: Group, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###Ausgegebener Betrag (EUR) (Summarize by: SUM, Show as: Default)<br />
###Impressionen (Summarize by: SUM, Show as: Default)<br />
###Reichweite (Summarize by: SUM, Show as: Default)<br />
###Beitragsinteraktionen (Summarize by: SUM, Show as: Default)<br />
###Engagement Rate (Summarize by: AVERAGE, Show as: Default)<br />
###3-sekündige Videoaufrufe (Summarize by: SUM, Show as: Default)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} Overview":<br />
##Rows<br />
###Channel (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Place (Order: Ascending, Sort by: Place, Show totals: yes, Repeat row labels: no)<br />
###Group (Order: Ascending, Sort by: Group, Show totals: yes, Repeat row labels: no)<br />
###Ziel (Order: Ascending, Sort by: Ziel, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###Ausgegebener Betrag (EUR) (Summarize by: SUM, Show as: Default)<br />
###Impressionen (Summarize by: SUM, Show as: Default)<br />
###Reichweite (Summarize by: SUM, Show as: Default)<br />
###Beitragsinteraktionen (Summarize by: SUM, Show as: Default)<br />
###Engagement Rate (Summarize by: AVERAGE, Show as: Default)<br />
###3-sekündige Videoaufrufe (Summarize by: SUM, Show as: Default)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} Budget":<br />
##Rows<br />
###Channel (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Place (Order: Ascending, Sort by: Place, Show totals: yes, Repeat row labels: no)<br />
###Ziel (Order: Ascending, Sort by: Ziel, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###Anzeigen-ID (Summarize by: COUNT, Show as: Default)<br />
###Ausgegebener Betrag (EUR) (Summarize by: SUM, Show as: Default)<br />
###Impressionen (Summarize by: AVERAGE, Show as: Default)<br />
###CPM (Kosten pro 1.000 Impressionen) (Summarize by: AVERAGE, Show as: Default)<br />
###CTR (Link-Klickrate) (Summarize by: AVERAGE, Show as: Default)<br />
###CPC (Kosten pro Link-Klick) (Summarize by: AVERAGE, Show as: Default)<br />
###Engagement Rate (Summarize by: AVERAGE, Show as: Default)<br />
###CPE (Cost-per-Engagement) (Summarize by: AVERAGE, Show as: Default)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} Objectives":<br />
##Rows<br />
###Channel (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Place (Order: Ascending, Sort by: Place, Show totals: yes, Repeat row labels: no)<br />
###Ziel (Order: Ascending, Sort by: Ziel, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###Ausgegebener Betrag (EUR) (Summarize by: SUM, Show as: Default)<br />
###Impressionen (Summarize by: SUM, Show as: Default)<br />
###Reichweite (Summarize by: SUM, Show as: Default)<br />
###Kosten pro 1.000 Personen (Summarize by: AVERAGE, Show as: Default)<br />
###CPM (Kosten pro 1.000 Impressionen) (Summarize by: AVERAGE, Show as: Default)<br />
###Reichweite (Summarize by: SUM, Show as: Default)<br />
###Engagement (Summarize by: SUM, Show as: Default)<br />
###Engagement Rate (Summarize by: AVERAGE, Show as: Default)<br />
###CPE (Cost-per-Engagement) (Summarize by: AVERAGE, Show as: Default)<br />
###Link-Klicks (Summarize by: SUM, Show as: Default)<br />
###CPC (Kosten pro Link-Klick) (Summarize by: AVERAGE, Show as: Default)<br />
###CTR (Link-Klickrate) (Summarize by: AVERAGE, Show as: Default)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} Goals":<br />
##Rows<br />
###Channel (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Ziel (Order: Ascending, Sort by: Ziel, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###Impressionen (Summarize by: SUM, Show as: Default)<br />
###Reichweite (Summarize by: SUM, Show as: Default)<br />
###Engagement Rate (Summarize by: AVERAGE, Show as: Default)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} Clicks":<br />
##Rows<br />
###Channel (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Place (Order: Ascending, Sort by: Place, Show totals: yes, Repeat row labels: no)<br />
###Shop Now (Order: Ascending, Sort by: Place, Show totals: yes, Repeat row labels: no)<br />
###Ziel (Order: Ascending, Sort by: Ziel, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###Link-Klicks (Summarize by: SUM, Show as: Default)<br />
###CTR (Link-Klickrate) (Summarize by: AVERAGE, Show as: Default)<br />
###Impressionen (Summarize by: SUM, Show as: Default)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} Performance Ad":<br />
##Rows<br />
###Ads (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Ziel (Order: Ascending, Sort by: Ziel, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###CTR (Link-Klickrate) (Summarize by: AVERAGE, Show as: Default)<br />
###CPC (Kosten pro Link-Klick) (Summarize by: AVERAGE, Show as: Default)<br />
###CTR (Alle) (Summarize by: AVERAGE, Show as: Default)<br />
###CPC (Alle) (Summarize by: AVERAGE, Show as: Default)<br />
#Erstelle eine Pivot Tabelle in einem neuen [Tab] "Pivot-{HY or WY} Performance Posting":<br />
##Rows<br />
###Channel (Order: Ascending, Sort by: Channel, Show totals: yes, Repeat row labels: no)<br />
###Place (Order: Ascending, Sort by: Place, Show totals: yes, Repeat row labels: no)<br />
###Ziel (Order: Ascending, Sort by: Ziel, Show totals: yes, Repeat row labels: no)<br />
###Anzeigenname (Order: Ascending, Sort by: AVERAGE of CPM, Show totals: yes, Repeat row labels: no)<br />
###Anzeigen-ID (Order: Ascending, Sort by: AVERAGE of CPM, Show totals: yes, Repeat row labels: no)<br />
##Values<br />
###Engagement Rate (Summarize by: AVERAGE, Show as: Default)<br />
###CTR (Link-Klickrate) (Summarize by: AVERAGE, Show as: Default)<br />
###CPM (Kosten pro 1.000 Impressionen) (Summarize by: AVERAGE, Show as: Default<br />
<br />
<br />
<br />
'''Overview:'''<br />
{| class="wikitable"<br />
!Objective<br />
!Measured Activity<br />
|-<br />
|"Gefällt mir"-Angaben für eine Seite<br />
|Likes/Follows<br />
|-<br />
|Interaktionen<br />
|Engagement<br />
|-<br />
|Leadgenerierung<br />
|Leads<br />
|-<br />
|Markenbekanntheit<br />
|Geschätzte Steigerung der Werbeerinnerung (Personen)<br />
|-<br />
|Reichweite<br />
|Reach<br />
|-<br />
|Traffic<br />
|Website-Klicks, Interaktionen mit der App<br />
|-<br />
|Videoaufrufe<br />
|Video Views (3s)<br />
|}<br />
<br />
'''Budget:'''<br />
{| class="wikitable"<br />
!Objective<br />
!Budget<br />
!Measured Activity<br />
!Cost<br />
|-<br />
|"Gefällt mir"-Angaben für eine Seite<br />
|Budget ["Gefällt mir"-Angaben für eine Seite]<br />
|Likes/Follows<br />
|CPF (Cost per Follow)<br />
|-<br />
|Interaktionen<br />
|Budget [Interaktionen]<br />
|Engagement<br />
|CPE (Cost per Engagement<br />
|-<br />
|Leadgenerierung<br />
|Budget [Leadgenerierung]<br />
|Leads<br />
|CPL (Cost per Lead)<br />
|-<br />
|Markenbekanntheit<br />
|Budget [Markenbekanntheit]<br />
|Geschätzte Steigerung der Werbeerinnerung (Personen)<br />
|Kosten pro geschätzter Steigerung der Werbeerinnerung (Person)<br />
|-<br />
|Reichweite<br />
|Budget [Reichweite]<br />
|Reach<br />
|CP1KR and CPM (Cost per 1k Reach and Cost per Mill)<br />
|-<br />
|Traffic<br />
|Budget [Traffic]<br />
|Website-Klicks, Interaktionen mit der App<br />
|CPC (Cost per Click)<br />
|-<br />
|Videoaufrufe<br />
|Budget [Videoaufrufe]<br />
|Video Views (3s)<br />
|CPV (3s)<br />
|}<br />
<br />
'''Objective:'''<br />
<br />
#Budget [Objective] (SUM)<br />
#Postings [Objective] (COUNTA)<br />
#Measured Activity [Objective] (SUM)<br />
#Measured Activity [Objective] (SUM) / Postings [Objective] (COUNTA)<br />
#Cost per Measured Activity [Objective] = Budget [Objective] (SUM) / Measured Activity [Objective] (SUM)<br /><br />
<br />
'''Best Performer immer nach Relation Sortieren:'''<br />
{| class="wikitable"<br />
!Objective<br />
!Measured Activity<br />
!KPI<br />
!Cost<br />
|-<br />
|"Gefällt mir"-Angaben für eine Seite<br />
|Likes/Follows<br />
|Likes/Follows<br />
|CPF (Cost per Follow)<br />
|-<br />
|Interaktionen<br />
|Engagement<br />
|Engagement Rate<br />
|CPE (Cost per Engagement<br />
|-<br />
|Leadgenerierung<br />
|Leads<br />
|Leads<br />
|CPL (Cost per Lead)<br />
|-<br />
|Markenbekanntheit<br />
|Geschätzte Steigerung der Werbeerinnerung (Personen)<br />
|Geschätzte Steigerungsrate der Werbeerinnerung<br />
|Kosten pro geschätzter Steigerung der Werbeerinnerung (Person)<br />
|-<br />
|Reichweite<br />
|Reach<br />
|Reach and Impressions<br />
|CP1KR and CPM (Cost per 1k Reach and Cost per Mill)<br />
|-<br />
|Traffic<br />
|Website-Klicks, Interaktionen mit der App<br />
|Click-Through-Rate (CTR)<br />
|CPC (Cost per Click)<br />
|-<br />
|Videoaufrufe<br />
|Video Views (3s)<br />
|Video-View-Rate (3s)<br />
|CPV (3s)<br />
|}<br />
'''Postings/Ads Pivot Table:'''<br />
{| class="wikitable"<br />
!Row:Overview<br />
!Row:Budget<br />
!Row:[Objective]<br />
!Values:[Brand Awareness]<br />
!Values:[Interactions]<br />
!Values:[Leads]<br />
!Values:[Likes]<br />
!Values:[Reach]<br />
!Values:[Traffic]<br />
!Values:[Video Views]<br />
|-<br />
|Channel<br />
|Channel<br />
|Channel<br />
|Budget (SUM)<br />
|Budget (SUM)<br />
|Budget (SUM)<br />
|Budget (SUM)<br />
|Budget (SUM)<br />
|Budget (SUM)<br />
|Budget (SUM)<br />
|-<br />
|Place<br />
|Place<br />
|Place<br />
|Anzeigen-ID (COUNTA)<br />
|Anzeigen-ID (COUNTA)<br />
|Anzeigen-ID (COUNTA)<br />
|Anzeigen-ID (COUNTA)<br />
|Anzeigen-ID (COUNTA)<br />
|Anzeigen-ID (COUNTA)<br />
|Anzeigen-ID (COUNTA)<br />
|-<br />
|Content Group<br />
|Content Group<br />
|Content Group<br />
|<br />
|Reach (SUM)<br />
|<br />
|<br />
|Reach (SUM)<br />
|Impressions (SUM)<br />
|<br />
|-<br />
|Ad<br />
|Ad<br />
|Ad<br />
|<br />
|Engagement (SUM)<br />
|<br />
|<br />
|Impressions (SUM)<br />
|Clicks (Link) (SUM)<br />
|<br />
|-<br />
|<br />
|Goal<br />
|Goal<br />
|<br />
|Engagement Rate (calcalculated field= )<br />
|<br />
|<br />
|Reach / Ad (calcalculated field= )<br />
|CTR (Link) (calculated field= )<br />
|<br />
|-<br />
|<br />
|<br />
|Content Format<br />
|<br />
|Engagement / Ad (calculated field= )<br />
|<br />
|<br />
|Impressions / Ad (calculated field= )<br />
|Clicks(Link) / Ad<br />
|<br />
|-<br />
|<br />
|<br />
|<br />
|<br />
|Budget (AVG)<br />
|<br />
|<br />
|Budget (AVG)<br />
|Budget (AVG)<br />
|<br />
|-<br />
|<br />
|<br />
|<br />
|<br />
|CPE (calculated field= )<br />
|CPL (calculated field= )<br />
|CPF (calculated field= )<br />
|CP1K (calculated field= )<br />
|CPC (calculated field= )<br />
|CPV (3s) (calculated field= )<br />
|-<br />
|<br />
|<br />
|<br />
|<br />
|<br />
|<br />
|<br />
|CPM (calcalculated field= )<br />
|<br />
|<br />
|}</div>Thomas Martin Schwarz